If you’re already using social media to promote Rotary and your club, this session is for you. Rotary International’s social media professionals will discuss strategies, case studies, and intermediate tactics to better leverage your social media channels. Bring your laptop or device and leave equipped with actionable social marketing tips.

1. Social Media – RPIC Team Training
Social Media Best Practices

2. TITLE | 2
Rotary Social & Digital Media Team
Andy Sternberg
Manager, Social & Digital
Thomas McVey
Social & Digital Specialist

3. TITLE | 3
Rotary International Channels
Rotary International
John Hewko
End Polio Now
Rotaract
@Rotary
@JohnHewko
@EndPolioNow
@Rotaract
@rotaryinternationalRotary International Rotary International
video.rotary.org

4. TITLE | 4
Alissa Lietzow
Executive Director of Charleston Pro Bono Legal Services
Rotary Club of Charleston

5. TITLE | 5
Using Social Media to Extend Your Club’s Reach

6. TITLE | 6
Using Social Media to Extend Your Club’s Reach

7. TITLE | 7
Jermaine Ee
Director of Digital Strategy, Candeavor
General Secretary of BWR MDIO | LA5 Rotary Club Member

8. TITLE | 8
Corinne Cavanaugh
President, Donor Swell
Rotary Club of Seattle

9. TITLE | 9
Create Engaging Content!
• Text/Comments
• Photo
• Video
Donor Swell © 2016

10. TITLE | 10
Engaging
Donor Swell © 2016

11. TITLE | 11
Identify & Leverage Partners
Donor Swell © 2016

12. TITLE | 12
Polio Video – Sample Partner Distribution
BMGFz
Global
Poverty
Project
WHO
UN
Foundatio
n
UNICEF
Jim
McDermo
tt
Hall
Rogers
Kathy
McMorris
Rogers
Global
Health
Council
Donor Swell © 2016
Internal (Rotary) Channels
Video Participant's
& Partners
Social Media
Channels
RI Social
Media
Networks
•Hosted on YouTube
•Facebook
•Twitter
Rotary Voices
•Article
•Feature/Link to
video.
The Rotarian
•Article
•Feature/Link to
video.
Zone
Initiative
•Ad
•Info on 5030 website
•Business Cards w/
link
•Poster
Leverage
Relationships
•Target RYLA
•Zone reps to a dear
fellow zone rep
letter
Global
Impact
Kilmer Reichart
Red
Cross
CDC
External Channels

13. TITLE | 13
Watch
Donor Swell © 2016
READY!?

14. TITLE | 14
Help #EndPolio Forever
Donor Swell © 2016

15. TITLE | 15
Join the fun!
• #Rotary16
• #RotaryStory
• #100ActsofGood
• #TRF100

16. TITLE | 16
Thank You!

17. TITLE | 17
Appendix

18. Create
Engaging
Content!
DONOR SWELL © 2016
Text/Comments
Photo
Video

19. Engaging
DONOR SWELL © 2016

20. Identify &
Leverage
Partners
DONOR SWELL © 2016

21. Polio Video – Sample Partner Distribution BMGFz
Global
Poverty
Project
WHO
UN
Foundation
UNICEF
Jim
McDermott
Hall Rogers
Kathy
McMorris
Rogers
Global
Health
Council
Internal (Rotary) Channels
Video Participant's
& Partners
Social Media
Channels
RI Social
Media
Networks
•Hosted on YouTube
•Facebook
•Twitter
Rotary Voices
•Article
•Feature/Link to
video.
The Rotarian
•Article
•Feature/Link to
video.
Zone
Initiative
•Ad
•Info on 5030 website
•Business Cards w/
link
•Poster
Leverage
Relationships
•Target RYLA
•Zone reps to a dear
fellow zone rep
letter
Global
Impact
Kilmer Reichart
Red
Cross
CDC
External Channels
DONOR SWELL © 2016

22. Watch
DONOR SWELL © 2016
READY!?

23. DONOR SWELL © 2016
Help #EndPolio Forever

24. TITLE | 24
Rotary International Channels
Rotary International
John Hewko
End Polio Now
Rotaract
@Rotary
@JohnHewko
@EndPolioNow
@Rotaract
@rotaryinternationalRotary International Rotary International
video.rotary.org