Mandalah's Germany CEO Florian Peter on how to bridge social media with social impact. Inspirational examples for how social media can serve a social purpose, originally presented at the Thought Leader Conference in Berlin (March 2014).
Mandalah is a global consultancy for conscious innovation focused on delivering solutions that combine purpose and profit. www.mandalah.com
Crowdfunding leverages the power of the online crowd to raise money for charities and start-up businesses. This webinar provides an overview of the latest fundraising trend called "crowdfunding."
Three leading crowdfunding experts and innovators as they discuss crowdfunding models and how nonprofits and social enterprises can raise money and gain greater exposure through these web-based platforms.
Colin Mutchler is the Co-Founder of LoudSauce, Josh Tetrick is the founder of 33Needs and Tom Dawkins is co-founder of StartSomeGood.
The Reputation Complex - Navigating the Blur in a Liquid WorldMSL
The 'Reputation Complex' is a moving combination of various reputational factors, components and drivers that are linked in a close and complicated way. This combination brings with it, for all organizations, equal risks and opportunities – the first to be managed and the second to be exploited in the right manner.
MSLGROUP's SVP and Chief Strategy Officer, Pascal Beculer shares his thoughts on the fast transformation of Reputation Management, everywhere in the world, and what it means for our clients and for us.
MakeSense Inventure Hold-Up presentation by Marion BeaufrereMake Sense
Here is a presentation done by Marion Beaufrere to present MakeSense & the Social Business concept to a marketing class @ Universite of Laval in Canada. During the workshop the 40 students will brainstorm on a challenge of Shivani, Social Entrepreneur behind the Inventure Fund project.
Going Native The Digital Immigrant PhenomenonJessica Lowry
Rob Lawson, Founder & CEO of iQuantum, and Jessica Lowry discussed “The Business of Social Media” for a recent Australian Marketing Institute seminar. This is the slides from the presentation - and include notes and videos.
Twitter, Facebook, YouTube, Myspace, LinkedIn – you may be on some or all of these social networks, or at least heard of them. iQuantum focuses solely on online marketing strategy. From finding ways of “hitting” your target audience to using social media strategies to gain valuable insights into your customers.
Some of the slide ideas in this come from a presentation also available on Slideshare I think. But I will be damned if I can remember now where they came from. To the authors, my sincerest apologies.
Crowdfunding leverages the power of the online crowd to raise money for charities and start-up businesses. This webinar provides an overview of the latest fundraising trend called "crowdfunding."
Three leading crowdfunding experts and innovators as they discuss crowdfunding models and how nonprofits and social enterprises can raise money and gain greater exposure through these web-based platforms.
Colin Mutchler is the Co-Founder of LoudSauce, Josh Tetrick is the founder of 33Needs and Tom Dawkins is co-founder of StartSomeGood.
The Reputation Complex - Navigating the Blur in a Liquid WorldMSL
The 'Reputation Complex' is a moving combination of various reputational factors, components and drivers that are linked in a close and complicated way. This combination brings with it, for all organizations, equal risks and opportunities – the first to be managed and the second to be exploited in the right manner.
MSLGROUP's SVP and Chief Strategy Officer, Pascal Beculer shares his thoughts on the fast transformation of Reputation Management, everywhere in the world, and what it means for our clients and for us.
MakeSense Inventure Hold-Up presentation by Marion BeaufrereMake Sense
Here is a presentation done by Marion Beaufrere to present MakeSense & the Social Business concept to a marketing class @ Universite of Laval in Canada. During the workshop the 40 students will brainstorm on a challenge of Shivani, Social Entrepreneur behind the Inventure Fund project.
Going Native The Digital Immigrant PhenomenonJessica Lowry
Rob Lawson, Founder & CEO of iQuantum, and Jessica Lowry discussed “The Business of Social Media” for a recent Australian Marketing Institute seminar. This is the slides from the presentation - and include notes and videos.
Twitter, Facebook, YouTube, Myspace, LinkedIn – you may be on some or all of these social networks, or at least heard of them. iQuantum focuses solely on online marketing strategy. From finding ways of “hitting” your target audience to using social media strategies to gain valuable insights into your customers.
Some of the slide ideas in this come from a presentation also available on Slideshare I think. But I will be damned if I can remember now where they came from. To the authors, my sincerest apologies.
Is social good the next killer app? SXSW 2015.Eve Simon
Core conversation from SXSW 2015:
Something sexy happened at SXSW 2014 that didn’t involve Lady GaGa: an unprecedented number of do-gooding Geekerati showed up, wanting to change the world. Does this mean that social good has “made it”, or just become the latest trend to generate lots of hype but little impact? Shiny new platforms, brands and tools promise game-changing technologies & society-saving outcomes, but do they get us any closer to actually solving the world’s most challenging social problems?
It’s time we put the SXSW community to work doing what it does best - leading industry innovation. Come to this session ready to get your hands dirty exploring what authentic, lasting social change could really look like.
http://schedule.sxsw.com/2015/events/event_IAP32981
Responsive Marketing in a Real Time World David Armano
It used to be easy. Plan, test and launch marketing campaigns over an ample amount of time. But marketers need to think more like developers who deal in rapidly changing and fast moving environments where technology constantly evolves. Today, brands are both built and preserved in real time and content is the currency of the Web. The modern day imperative for organizations is evolving their marketing machines to operate both at scale and with agility.
The Project Model Canvas for Social Impact / Narrative Design, inspired by the Business Model Canvas by Alex Osterwalder and Business Model Generation.
Is your business built to manage the massive changes ahead? The rapid rise of technology, business innovation and the mobile consumer force promises to change the future of business forever. If you are not institutionalizing TIP2 into your organization, you will not survive the 21st century digital revolution. Prepare your maturity map today.
If you’re already using social media to promote Rotary and your club, this session is for you. Rotary International’s social media professionals will discuss strategies, case studies, and intermediate tactics to better leverage your social media channels. Bring your laptop or device and leave equipped with actionable social marketing tips.
Is social good the next killer app? SXSW 2015.Eve Simon
Core conversation from SXSW 2015:
Something sexy happened at SXSW 2014 that didn’t involve Lady GaGa: an unprecedented number of do-gooding Geekerati showed up, wanting to change the world. Does this mean that social good has “made it”, or just become the latest trend to generate lots of hype but little impact? Shiny new platforms, brands and tools promise game-changing technologies & society-saving outcomes, but do they get us any closer to actually solving the world’s most challenging social problems?
It’s time we put the SXSW community to work doing what it does best - leading industry innovation. Come to this session ready to get your hands dirty exploring what authentic, lasting social change could really look like.
http://schedule.sxsw.com/2015/events/event_IAP32981
Responsive Marketing in a Real Time World David Armano
It used to be easy. Plan, test and launch marketing campaigns over an ample amount of time. But marketers need to think more like developers who deal in rapidly changing and fast moving environments where technology constantly evolves. Today, brands are both built and preserved in real time and content is the currency of the Web. The modern day imperative for organizations is evolving their marketing machines to operate both at scale and with agility.
The Project Model Canvas for Social Impact / Narrative Design, inspired by the Business Model Canvas by Alex Osterwalder and Business Model Generation.
Is your business built to manage the massive changes ahead? The rapid rise of technology, business innovation and the mobile consumer force promises to change the future of business forever. If you are not institutionalizing TIP2 into your organization, you will not survive the 21st century digital revolution. Prepare your maturity map today.
If you’re already using social media to promote Rotary and your club, this session is for you. Rotary International’s social media professionals will discuss strategies, case studies, and intermediate tactics to better leverage your social media channels. Bring your laptop or device and leave equipped with actionable social marketing tips.
Formada em Administração de Empresas com ênfase em Gestão de TI e MBA em Marketing, Fernanda Rosa atua no mercado Digital Analytics e Business Intelligence há sete anos, passando por agências como W3Haus, 3YZ e atualmente coordenadora de BI da Cadastra. Já atendeu contas como Samsung, L'Óreal, Polishop, Lojas Renner, Lojas Colombo e Volvo.
with Melissa Morgan (www.ememdesign.com)
An introduction to gauging the impact of social-media on society in this media saturated, hyper-networked, über-techie, digitally innovative world.
What is Social Media & why should you join? - for businessLaundrylicious
What is social media, and why should I join in? Can my small business really generate profits with social media? How can I generate word-of-mouth through social media?
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
NEUEvertising | THE ETHICAL, RESPONSIBLE AND SUSTAINABLE MARKETING REVOLUTIONNEUE
NEUE aporta Valor Social y Humano a las Marcas - p.e. NEUE Inditex, NEUE La Caixa, etc.
La NEUE Publicidad con Conciencia Social/Humana - Sus mensajes aportan SOLUCIONES para un Mundo Mejor > http://www.youtube.com/view_play_list?p=0E1B64C3C000DE9C
José María Martínez aka 'Mr XEM'
Creative for a Better World
Mobile: +34 686 98 06 83
Email: XEM.Creative@gmail.com
Skype: chemitamol
LinkedIn: http://www.linkedin.com/in/MrXEM
My eBook NEUE: https://play.google.com/store/books/details?id=z_xAU9uB23IC
In this slideshare, David Armano of Edelman Digital and Mike Kuczkowski discuss Edelman’s approach and methodology for doing business in a connected age.
A significant force for societal improvement is now social entrepreneurship. In this blog post, we'll examine the idea of social entrepreneurship and examine its definition, applications, types, and—most importantly—its importance in generating substantive impact. Social entrepreneurs are changing industries and tackling urgent social and environmental issues by fusing business savvy with a social mission. So let's set out on a quest to learn more about social entrepreneurship and its potential to make the world a better place for everyone.
social entrepreneurship
Learning about social entrepreneurship
What is social entrepreneurship?
a description of social entrepreneurship and its unique qualities.
The dual emphasis on profit-making and social/environmental impact should be emphasized.
Examples of Social Entrepreneurship:
Describe well-known social entrepreneurs and their profitable businesses.
Investigate case studies on organizations like TOMS Shoes, Grameen Bank, and Ashoka.
Types of Social Entrepreneurship
Non-profit Social Entrepreneurship
Look into charitable organizations that use business methods to solve social problems.
Discuss impact measurement, grants, and fundraising in the context of non-profits.
For-profit Social Entrepreneurship
Analyze companies that place emphasis on both profitability and social and environmental impact.
Discuss the triple bottom line concept, blended value creation, and impact investing.
Hybrid Social Entrepreneurship:
Investigate businesses that combine for-profit and nonprofit components.
Emphasize the advantages and difficulties of hybrid models.
The Importance of Social Entrepreneurship
Taking on Social and Environmental Issues
Examine how social entrepreneurship can be used to address issues such as poverty, inequality, educational disparities, environmental sustainability, and more.
Discuss the possibility of systemic change and scalable solutions.
Fostering Inclusive Growth and Empowerment
Analyze the ways in which social entrepreneurship can benefit underserved communities and open doors for them.
Describe the techniques used to evaluate and measure social impact.
Promoting Innovation and Collaboration
Emphasize the unique perspectives and interdisciplinary alliances that social entrepreneurs bring to the table.
Discuss the possibility of cross-sector partnerships and knowledge exchange.
Read more
Building Efficient and Sustainable Societies
Examine the role that social entrepreneurship plays in achieving the Sustainable Development Goals (SDGs) of the United Nations.
Discuss the role of policy support and ecosystem development.
Conclusion
As a result of its innovative business models for addressing complex social and environmental issues, social entrepreneurship has emerged as a catalyst for radical change. Social entrepreneurs are redefining success and establishing a society in which making a profit and having a positive impact coexist. Social entrepreneurship has the potential to create a fu
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
Be a better business with a better output. Be an Open BusinessGianluigi Cuccureddu
Guest lecture at the Hogeschool van Amsterdam, University of Applied Sciences for Business Administration students, course Business Development.
Inspiration session on Open Business.
This training about social entrepreneurship is aimed at business support organisations, sectoral agencies and public authorities which would like to know how they can be better support social entrepreneurship in their region.
A project report on Social Media MarketingSafder Mak
Introduction: Social media has gained importance and acceptance at a very past pace. It has become an avenue to share one’s personal and professional life. The usage of social media as a marketing tool is already implemented by many businesses. This reports analysed how effectively social media be used as a marketing tool. The comparison of social media versus traditional media for marketing was studied and advantages and disadvantages of both are compiled. This report also analysed how small business start-ups can benefit from the ever growing social media industry.
Method: This report used journals, magazine articles, newspaper articles, business reviews, online survey and so on from the library of Amity University. Further official social media pages of various companies on Facebook, Twitter and LinkedIn were analysed to generate statistics.
Result: Social media presence is definitely an advantage for all kinds of businesses. Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emerges as an exciting and effective tool for marketing.
Social Innovation Blue Paper by promotional products retailer 4imprint4imprint
Social challenges and environmental problems, once seen as the exclusive work of government and nonprofit organizations, are getting a new look from the private sector as well. You’re Cordially Invited to Change the World: Join the Social Innovation Party, 4imprint’s newest Blue Paper®, podcast and infographic, discusses the corporate advantages that may accompany social innovations affecting environment, health care, education, food and energy. http://www.4imprint.com
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
4. The Social Business Index provides insights into how ‘social’ companies are and how they measure up against
competitors. It uses ‘social business’ benchmarks, grouped according to company, subsidiary, geography,
department, and brand. www.socialbusinessindex.com
5. The Social Progress Index: To truly
advance social progress, we must
learn to measure it comprehensively
and rigorously. A rich framework for
measuring the multiple dimensions of
social progress is indispensable in
clarifying its components,
benchmarking success, and
catalyzing improvement.
www.socialprogressimperative.org
6. Social media is the interaction
among people in which they
create, share or exchange
information and ideas in virtual
communities and networks.
SOCIAL MEDIA
To clear up this confusion, I consulted Wikipedia to come up with a definition:
7. The net effect of the interactions
within a community and the
well-being of individuals
SOCIAL IMPACT
11. NEW YORK, USA!
MEXICO CITY, MEXICO!
RIO DE JANEIRO, BRAZIL!
SÃO PAULO, BRAZIL!
BERLIN, GERMANY!
TOKYO, JAPAN!SAN FRANCISCO, USA!
BUT WHY AM I TELLING YOU THIS?
As the Germany CEO of a global
conscious innovation
consultancy, Mandalah, I have
gathered some experience
balancing interaction
and purpose when it comes to
social media and social impact.
12. As the Germany CEO of a global sustainable innovation company, Mandalah, I have gathered experience balancing
interaction and purpose.
13. SOCIAL MEDIA +
SOCIAL IMPACT
SOCIAL
ENTREPRENEURS
=
If they are so similar, who works in this overlap of social media and social impact? When you pair the two trends, you
get social entrepreneurship (pursuing innovative solutions to social problems).
15. Peers.orgPromoting the sharing economy
Peers.org is a social platform to support the emergence of the sharing economy. Directly sharing existing assets –
cars, homes, skills, time – helps everyone pay their bills, reduces waste and promotes social stability.
16. Startsomegood.com
Crowdfunding for Changemakers
Startsomegood provides customized crowdfunding for non-profits, social entrepreneurs, and changemakers – the
platform takes 5% of the total funds raised. Successful projects boast more than $100 000 each in raised capital.
17. Pepsi Refresh
Funding Ideas That Do Good
An initiative started in 2010 by PepsiCo to award $20 million in grants to individuals, businesses and non-
profits, Pepsi Refresh supports ideas that have positive impacts on the community.
18. Festival of IdeasCitizens for a Better Brazil
A crowdsourcing portal for Brazilians to submit ideas in order to improve the country, the Festival of
Ideas had 3 focuses in 2011: urban mobility, violence, and natural catastrophes.
19. Focus on Germany
So what can we do to engage in social entrepreneurship and social media?
20. GoogleGründergarage
A start-up contest in Germany, the
Gründergarage coaches aspiring social
entrepreneurs with their business
planning and helps them rally support
and funds.
21. NATURA
OPEN INNOVATION MODEL
Almost every finalist in the contest was a socially-conscious for-profit. They mobilized supporters through social media and
enthusiasm to their respective IndieGoGo campaigns. Examples: www.slashcup.eu & www.khadibag.com/secure.greenpeace
odf/taschen/
22. SOCIAL COMMITMENTAll finalists which are still in the market say it was not the prize money that kept them
going. But the social commitment they made to their supporters to pull through!
Social media for social impact.
24. PURPOSE OPEN DIALOG SHARED VALUE
Find your company’s purpose, because causes unrelated to your company’s essence are going to
fail. Generate and engage in open dialog on social media. Don’t just use it as a marketing tool.
Create shared value to shape a social future for your business and everyone else.
25. GE
NIKE
General Electrics’ Ecomagination Challenge (2012) crowdsourced solutions to sustainability dilemmas in America, assisted by a
strong editorial team, with winners receiving $200 million in investments. Nike’s Making App offers the company’s inside knowledge
on sustainable design to the greater community.
26. SÃO PAULO
Rua Madalena 284, Vila
Madalena
São Paulo -SP - Brasil
T +55 11 3097 9836
sao@mandalah.com
MEXICO CITY
Alfonso Reyes 215 - Int. A Col.
Condesa
Ciudad de México - México
T +52 55 5533 1763
mex@mandalah.com
NEW YORK
187 Lafayette St., 5th floor
Soho - New York - 10013 USA
T +1 212 334 6306
nyc@mandalah.com
SAN FRANCISCO
2153 Sacramento Street #11
San Francisco, CA 94109 - USA
T +1 (415) 215-1443
sfo@mandalah.com
BERLIN
Gneisenaustr. 66b, 1HH
10961 - Berlin
T +49 30 340 80091
ber@mandalah.com
TOKYO
World Udagawa Building,
7th Floor
Udagawa-cho 36-6, Shibuya-ku
Tokyo, 150-0042 - Japan
F +81 (0)3 6855 7386
tyo@mandalah.com
WWW.MANDALAH.COM
FACEBOOK.COM/MANDALAH
TWITTER: @MANDALAHGLOBAL
THANK YOU!
IMAGE CREDIT:
SLIDE 7: WWW.MCDOWELLTECH.EDU/IMAGES/COMMUNITY.JPG
SLIDE 13: TECHWADI.ORG/MENA/SOCIAL-ENTREPRENEURSHIP-POST-ARAB-SPRING/
SLIDE 17: IMAGES5.FANPOP.COM/IMAGE/PHOTOS/28000000/PEPSI-05-JESS-OWEYS-FAVE-PEPSI-PICKS-28003782-1920-1200.JPG
SLIDE 19: WWW.VECTORTEMPLATES.COM/RASTER/MAPS-WORLD-MAP-02.PNG
SLIDE 23: HTTP://1.BP.BLOGSPOT.COM/-JOZTONAT9IU/UDVLANWPY6I/AAAAAAAAAFO/CZXZIB0XBNS/S1600/IMG_0387.JPG
(ALL RETRIEVED ON MARCH 25, 2014)