How to make your posts better and best practices for extending your social reach through Facebook, Twitter, and LinkedIn.

1. using social
media better
with Jason Boucher
Catching Up with...
Facebook,
LinkedIn,
Twitter
&

2. Facebook
Only 20% of posts on
a page with 15,000 fans
actually get viewed.

3. facebook
1,500 possible stories
are filtered through per
day on an average
Facebook user’s news
feed.
- Lars Backstrom, Facebook Engineering Manager

4. facebook
Facebook Pages receive
53% more views than
Facebook profiles.
- kissmetrics.com

5. facebook
Facebook Pages
receive 104% more
comments when a photo
is used.
- HubSpot

6. facebook
Use larger image
directly posted to
Facebook when
possible.
post as a
photo

7. facebook
If using a photo,
write post to call
action to your
URL
Examples:
• Details:
• Here’s How >>
• Read more here:
• Share this link:

8. facebook
Facebook Image Sizes
Normal post: 403p x 403p
Highlighted image: 843p x
403p
Cover photo: 851p x 315p
Profile photo: 180p x 180p
Facebook App tabs: 111p x
74p
Facebook Ads: 100p x 72p

9. facebook
Reposition timeline
photos for best possible
view.
Highlight horizontal
photos, then reposition the
photo.

10. facebook
Link titles can be edited in
Facebook posts 100 characters or
less!
Click to adjust the title and
body of linked story.
yellow
highlight appears

11. linkedin
There are 2.6 million
company pages on
LinkedIn
LinkedIn University
coming Fall 2013

12. linkedin

13. linkedin
87% of users trust
LinkedIn as a source of
info that affects decisionmaking.
- Racoso

14. linkedin
Include a shortened link
in copy, but enter it
yourself.
If not, it will be stripped
and turned into a lnkd.in
url, which is not
trackable.

15. linkedin
Rally around one post.
LinkedIn posts get
emailed, tweeted but not
shared as often as
Facebook.

16. linkedin
Subscribe to LinkedIn
Today
http://linkedin.com/today
Read what type of posts
are mentioned each day.
Post similar content. It can
lead to more hits, then
you’re included in LinkedIn
Today.
email subscribers receive this...

17. linkedin
Ask employees to like,
share, comment, and
boost posts, and
contribute.

18. linkedin
53% of LinkedIn users
join 10 or more groups
Engage in groups more!
Pick 10 groups and be
active and engaging,
tastefully represent UNH
and your own interests.

19. linkedin
As yourself, become a
great user of the UNH
Alumni group, make it
stand out, engage and
share.
But have patience. It
takes time to build an
audience!

20. linkedin
LinkedIn is 277% more
effective for lead gen
than Facebook and
Twitter.
Source: HubSpot

21. twitter
3 years, 2 months, 1 day
that’s the time it took
from the first tweet to the
billionth tweet. it now only
takes 1 week
to send a
billion
tweets.

22. twitter
Keep Tweets short!
When content is
shorter, it’s more likely to
get re-tweeted
Use keywords,
hashtags, & link.

23. twitter
Twitter is 140
characters.
Try to make your
tweets 110-120
characters, leaving room
for re-tweets.

24. twitter
Include @twitter handles
for more shares,
engagement. It’s much
more likely to be shared.

25. twitter
Google searches for
hashtags.
After showing G+
results, Twitter is the
next result.
Keywords or hashtags
will appear in search
results…

26. twitter
Use hashtags
judiciously.
#UNH #UNHSocial #instaUNH
#IBelieveInUNH
Using less hashtags will
make your tweets look
cleaner, not spammy
Think about the hashtag.
Don’t use too many!

27. twitter
Don't force trend a
hashtag.
17% of top 1,000
search terms on twitter
turn over on an hourly
basis.
Source: twitter

28. twitter
The life of a tweet is
about 2 hours.
Use shortened links.
Try: ow.ly or bit.ly
then you can track your links!

29. twitter
Incorporate visual
content for more
engagement.

30. twitter
Direct upload your photos
to Twitter.
Instagram photos no
longer appear in Twitter
stream automatically.
It requires another click,
leaving Twitter, which
means less click-throughs.

31. twitter
Optimize schedule.
Highest clicks on
Twitter are 1-3 pm
Monday-Thursday
The best time to get
RTs is 3-5 on Fridays.
this is different with students.

32. twitter
Include links and a
hashtag in your Twitter
profile bio. include a photo, too!

33. twitter
Twitter is like a party.
Make your first impression
a lasting one.
Keep the conversation
going. Engage with your
followers.
Seal the deal with
personal gestures. Show
you care with creative
items, deliveries, more...

34. twitter
Respond to negativity in a
human way... if at all.
Be responsible, polite, and
nice. See #UNHSocial guidelines for more
Don't let the relationship
fade. If they’re
evangelizing your school or
brand, keep it going.
Show empathy.

35. Thank you!
UNH Social Media
Index
http://unh.edu/social