Social media has evolved significantly from its early origins. It began with basic bulletin boards and blogs but now encompasses major platforms like Facebook, Twitter, YouTube and others. These platforms allow users to share content, build relationships, communicate, form groups and manage their online identity and reputation. However, major questions remain around how users' data is used and how accurately social media reflects people's real relationships and interactions offline. Overall social media has grown exponentially by fulfilling fundamental human needs for social connection while shaping how information and influence flow in society.
Social media - The cyber reality [detailed presentation]jody wissing
Social media is a reality and necessary for business and churches alike, but one size does not fit all. In this breakout session you will learn:
How to get started
Your strategy
Maintaining your conversations
Tips & resources
Case studies
Tracking what works
If you have questions you would like answered or social media topics you would like to discuss, please tweet to @embracechaos.
From Social Media To Human Media - critical reflection on social media & some...Niels Hendriks
This is a presentation by Liesbeth Huybrechts & Niels Hendriks given at the Glocal Conference in Macedonia in 2009. It makes a critical reflection on so-called social media and presents some design methods and projects dealing with social environments.
Revolutionising Libraries with Social MediaJudy O'Connell
With the emergence of tools such as Twitter, Facebook, blogs, wikis, LinkedIn, virtual worlds and more, it has become important to offer a more customer-driven, socially rich and collaborative model of service and content delivery from our libraries.
Social media has few barriers. It's not about budget or acquiring the necessary tools.
What we need are experienced social media staff who can lead our libraries into participatory environments for the benefit of all.
Here you will find many key links and resources to support the workshop Revolutionising Libraries.
Social media - The cyber reality [detailed presentation]jody wissing
Social media is a reality and necessary for business and churches alike, but one size does not fit all. In this breakout session you will learn:
How to get started
Your strategy
Maintaining your conversations
Tips & resources
Case studies
Tracking what works
If you have questions you would like answered or social media topics you would like to discuss, please tweet to @embracechaos.
From Social Media To Human Media - critical reflection on social media & some...Niels Hendriks
This is a presentation by Liesbeth Huybrechts & Niels Hendriks given at the Glocal Conference in Macedonia in 2009. It makes a critical reflection on so-called social media and presents some design methods and projects dealing with social environments.
Revolutionising Libraries with Social MediaJudy O'Connell
With the emergence of tools such as Twitter, Facebook, blogs, wikis, LinkedIn, virtual worlds and more, it has become important to offer a more customer-driven, socially rich and collaborative model of service and content delivery from our libraries.
Social media has few barriers. It's not about budget or acquiring the necessary tools.
What we need are experienced social media staff who can lead our libraries into participatory environments for the benefit of all.
Here you will find many key links and resources to support the workshop Revolutionising Libraries.
This presentation was developed to help a client address best practices for building an online community within the workplace. It was based upon a great deal of research and study of the topic and should help those who are seeking information or wish to start an online community, as it pulls together a great amount of data and resources on the topic.
The Social Web for Skeptics (or, Using the Social Web for Social Change)Lauren Bacon
Hype, hype, and more hype: To many, the whole Web 2.0 revolution feels like one big bandwagon with little relationship to real-world concerns. And let’s face it: A Twitter account and a Facebook page will not change the world all by themselves. But let’s talk about what’s at the heart of the social web, and where its potential for real change lies. Web 2.0 has been around for a while now, and we’ve learned some important lessons about what works. In this presentation, I share five effective strategies for facilitating social change movements online, and encourage you to identify your own top priorities for using the social web to further your organizational mission.
Social Software and Publishers - Gavin Bell - O'Reilly Tools of Change 2007Gavin Bell
A talk at the O'Reilly Tools of Change for Publishers conference. I spoke about social software and how to make it work for book publishers, summng up with a core list of activities publishers need to do to engage their readers better.
세바시 15분 임완수 커뮤니티매핑센터장-사람과 세상을 바꾼 공동체지도 이야기cbs15min
지난해 미국 북동부를 강타한 허리케인 ‘샌디’ 재난 때의 일이었습니다. 저는 남미계 이민자 가정 고등학생들과 함께 커뮤니티 매핑(공동체지도만들기) 작업을 진행하고 있었습니다. 태풍 피해 상황에서 우리는 발빠르게 커뮤니티 매핑 작업을 통해 피해지역에서 이용 가능한 주유소 지도를 만들어 온라인으로 제공했습니다. 태풍으로 모든 전기와 난방시설의 작동이 중단된 상태에서 석유는 필수생존물품이었기 때문입니다. 그리고 우리가 제공하는 지도 정보는 미국재난방지국, 구글재난지도, 연방에너지국 등에 의해 활용될 정도로 미국 내에서 유일한 리소스였습니다. 사람과 세상을 바꾼 커뮤니티 매핑과 그 가능성에 대해 자세히 말씀드리겠습니다.
e-Health and the Social Web ("Web 2.0")/the 3-D Web: Looking to the future wi...Maged N. Kamel Boulos
The Social Web and the 3-D Web/virtual worlds and globes in Medicine and Health
e-Health and the Social Web/the 3-D Web: Looking to the future with sociable technologies and social software
Covers 3-D social networks and virtual worlds/the 3-D Web (including Second Life) and how they relate to Web 2.0 (M.N.K. Boulos - April 2007 - 32 slides)
Find out more at http://healthcybermap.org/sl.htm
Was St. Paul a proto-blogger? Did the Desert Abbas and Ammas invent "friending" and "tweeting?" Did medieval manuscript creators invent hypertexting?
This presentation by Dr. Elizabeth Drescher, Director of the Center for Anglican Learning & Leadership and Assistant Professor of Christian Spiritualities at Church Divinity School of the Pacific, introduces changes in communication, community, and leadership influenced by new social media technologies. The presentation links current social media practices to long-held Christian traditions and provokes questions about how the Church can be proactively using social media for community-building, education, and formation.
Using the present to create the future - the Web in South AfricaDerek Keats
Using the present to create the future: How can we move South Africa from consumer to producer of web technologies. My keynote talk at the ZAWWW2011 conference, Sept 15th, 2011 in Johannesburg.
Gavin Bell Toc09 Long Tail Needs Community SmGavin Bell
How publishers can move beyond book sales and start running services which draw together the communities of people who have read the books they publish.
The talk focuses on user experience design concepts and references activity theory as a strong future model.
This presentation was developed to help a client address best practices for building an online community within the workplace. It was based upon a great deal of research and study of the topic and should help those who are seeking information or wish to start an online community, as it pulls together a great amount of data and resources on the topic.
The Social Web for Skeptics (or, Using the Social Web for Social Change)Lauren Bacon
Hype, hype, and more hype: To many, the whole Web 2.0 revolution feels like one big bandwagon with little relationship to real-world concerns. And let’s face it: A Twitter account and a Facebook page will not change the world all by themselves. But let’s talk about what’s at the heart of the social web, and where its potential for real change lies. Web 2.0 has been around for a while now, and we’ve learned some important lessons about what works. In this presentation, I share five effective strategies for facilitating social change movements online, and encourage you to identify your own top priorities for using the social web to further your organizational mission.
Social Software and Publishers - Gavin Bell - O'Reilly Tools of Change 2007Gavin Bell
A talk at the O'Reilly Tools of Change for Publishers conference. I spoke about social software and how to make it work for book publishers, summng up with a core list of activities publishers need to do to engage their readers better.
세바시 15분 임완수 커뮤니티매핑센터장-사람과 세상을 바꾼 공동체지도 이야기cbs15min
지난해 미국 북동부를 강타한 허리케인 ‘샌디’ 재난 때의 일이었습니다. 저는 남미계 이민자 가정 고등학생들과 함께 커뮤니티 매핑(공동체지도만들기) 작업을 진행하고 있었습니다. 태풍 피해 상황에서 우리는 발빠르게 커뮤니티 매핑 작업을 통해 피해지역에서 이용 가능한 주유소 지도를 만들어 온라인으로 제공했습니다. 태풍으로 모든 전기와 난방시설의 작동이 중단된 상태에서 석유는 필수생존물품이었기 때문입니다. 그리고 우리가 제공하는 지도 정보는 미국재난방지국, 구글재난지도, 연방에너지국 등에 의해 활용될 정도로 미국 내에서 유일한 리소스였습니다. 사람과 세상을 바꾼 커뮤니티 매핑과 그 가능성에 대해 자세히 말씀드리겠습니다.
e-Health and the Social Web ("Web 2.0")/the 3-D Web: Looking to the future wi...Maged N. Kamel Boulos
The Social Web and the 3-D Web/virtual worlds and globes in Medicine and Health
e-Health and the Social Web/the 3-D Web: Looking to the future with sociable technologies and social software
Covers 3-D social networks and virtual worlds/the 3-D Web (including Second Life) and how they relate to Web 2.0 (M.N.K. Boulos - April 2007 - 32 slides)
Find out more at http://healthcybermap.org/sl.htm
Was St. Paul a proto-blogger? Did the Desert Abbas and Ammas invent "friending" and "tweeting?" Did medieval manuscript creators invent hypertexting?
This presentation by Dr. Elizabeth Drescher, Director of the Center for Anglican Learning & Leadership and Assistant Professor of Christian Spiritualities at Church Divinity School of the Pacific, introduces changes in communication, community, and leadership influenced by new social media technologies. The presentation links current social media practices to long-held Christian traditions and provokes questions about how the Church can be proactively using social media for community-building, education, and formation.
Using the present to create the future - the Web in South AfricaDerek Keats
Using the present to create the future: How can we move South Africa from consumer to producer of web technologies. My keynote talk at the ZAWWW2011 conference, Sept 15th, 2011 in Johannesburg.
Gavin Bell Toc09 Long Tail Needs Community SmGavin Bell
How publishers can move beyond book sales and start running services which draw together the communities of people who have read the books they publish.
The talk focuses on user experience design concepts and references activity theory as a strong future model.
Whenever I get asked what my favorite book is, I always reply The Pirates Dilemma.
The book tells the story of punk, disco, hip-hop, graffiti, and how modern technology has made the ideas and innovations of youth culture increasingly intimate and increasingly global at the same time.
It’s truly fascinating.
And when you look back, you can see the origins of the current social media revolution can be traced as far back as the 70’s (if not even further).
Back in the 70’s punk was the start of a revolution. Now, the only things that have changed are the platforms and the ease at which we can connect and create.
Here’s the history of social media: how it all started, why Facebook rose to #1 (and why it might not stay that way) and some bold predictions on where it’s all heading.
UPDATED AND UPGRADED BY "Making researchers famous with social media" ON 9 FEB 2012. MB
Presentation for UTS Library Research Week 2011 on how academic researchers can make use of various social technologies and networks.
My thanks to a colleague, Sally Scholfield for her assistance with this.
I have not described the social technologies, tools and articles referred to or linked within this presentation. Short descriptions can be found on the Diigo list that brings it all together here:
http://www.diigo.com/list/malbooth/uts-library-research-week
Identity, Networks, and Connected LearningAlec Couros
Slides from my keynote presentation at the DesireToLearn Fusion conference in Boston, MA, on July 17, 2013. You can download the .key (Keynote) file at https://www.dropbox.com/s/tzmw3pccuugu7aq/D2L.key ... feel free to reuse/remix under the CC-NC/ATT/SA license.
A video of this presentation is available at: http://www.youtube.com/watch?v=tF2Xj48iRhw
Workshop slides from 16th Jan 2018 exploring ideas around how IoT might facilitate greater ability by users to address energy use beyond the simplicity of smart meters
Object Orientated Ontology for IoT DesignPaul Coulton
Talk around adopting a design approach using OOO rather than HCD for the design of the Internet of Things. Includes an example using a Design Fiction of smart kettle called Polly
Design Fiction: Does the search for plausibility lead to deception?Paul Coulton
Paper presented at DRS 2016 and available here http://www.research.lancs.ac.uk/portal/en/publications/design-fiction(0cfe9095-7277-4e77-8004-c2a49862faab).html
Games as Speculative Design: Allowing Players to Rehearse Alternative Present...Paul Coulton
DRS 2016 Presentation of paper you can download here http://www.research.lancs.ac.uk/portal/en/publications/games-as-speculative-design(b2905748-a7d7-46e6-83dd-a536ff260949).html
Presentation exploring Science Fictions technologies relating to death as Design Fictions at Furures of End of Life Symposium held at Lancaster University Jan 2016
The role of game design in addressing behavioural change (EAD11)Paul Coulton
Coulton, P 2015, 'The role of game design in addressing behavioural change'. in Proceedings for 11th European Academy of Design Conference. 11th European Academy of Design Conference, Paris, France, 22-24 April.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Digital Tools and AI for Teaching Learning and Research
Social Media BBytes 2012
1. Banksy
SOCIAL MEDIA
Paul Coulton
Saturday, 10 March 12
2. “It is the framework which changes with
each new technology and not just the
picture within the frame. “
“One of the effects of living with electric
information is that we live habitually in a
state of information overload. There's
always more than you can cope with.”
“We become what we behold. We shape
our tools, and thereafter our tools shape
us.”
THE MEDIUM IS THE MESSAGE
Published 1964
Saturday, 10 March 12
3. Tumblr A is a social news site from 2004 whose that function
Digg This microblogging service from april 2007 mainallows users to
Friendster IOrignally a social network and file sharing service from
Bulletin Boards In 1978 computer hobbyists create a computerised
post multimedia and other content to up or down, blog, named and
consists of letting people vote stories a short-formcalled digginga
2002 it was relaunched in
bulletion boaord service. 2011 as a social gaming platform.
"tumblelog."
burying, respectively.
8 years ago
4 11months ago · Like ·
34 years ago
10 People people Farstuff
Nerds in the
Nosey who find East
Foursquare Launched in 2003 2009 is now online storage
YouTube Started in February 2005 this isas an allows users to service
My Space 1993 Geocities is launched a location second most
Geocities In Launched in March originallywhich the based socialcreate
network which engine.
popular search introduced the 'check-in'
it gradually morphed
their own websites. into a social network..
3
7 years ago
9 1 month ago ·
19 years ago · Like People Like ·timePeopleloverslike cats
· with Music who
on their hands
More Nerds
Pinterest Launched march 2010 this is a name is an acronym for
BeBo Launched in July 2005 the website's pinboard-styled social
LinkedIn Launched in 2003 as Blogger service provided networking
Blogger Launched in 1999 the a business-related social an easy to
photo sharing website. The service allows users to create and
Blog Early, Blog Often. Users receive a personal profile page where
site it now for Bloggers.
use serviceboasts 135 million registered users.
manage post blogs, photographs, music, videos ...
they can theme-based image collections. Currently in open beta
2
6 years ago · Like · · · Like ·People Youths women
9 8 months ago Apparently who had something to pleasure
13 years ago · Like People who mainly buisness and say
separate
Twitter Created in March 2006 its an integrates social servicesin
FaceBook The current Daddy of this networks was launched such
Google+ Launched in June 2011socialonline social networking service
Friends Reunited In 2000 Friends reunited lauched and becomes first
and microbloggingand Google Buzz, andits users to send services in
february 2004 and would be the 3rd largest country new and read
as Google Profiles service that enables introduces in the world
poppular social network.
terms of population. Hangouts and Sparks.
text-based posts of up to 140 characters, known as "tweets".
identified as Circles,
6 years ago
12 years ago
9
8 months ago · Like · People ·you went you went to school with
Like ·
wish to school withnerds
Nearly media
Social everybody!
IN THE BEGINNING...
A Brief History of Social Media
Saturday, 10 March 12
4. PRESENCE
The extent to
which users know
if others are
available
SHARING RELATIONSHIPS
The extent to
which users The extent to
exchange which users relate
distribute and to each other
receive content
Kietzmann et al IDENTITY
Social media? Get
serious! The extent to
which users
reveal themselves
Understanding the
functional building CONVERSATIONS REPUTATION
blocks of social The extent to
The extent to
which users know
media which users
communicate
the social
standing of others
with each other
and content
GROUPS
The extent to
which users are
ordered or form
communities
HONEYCOMB OF SOCIAL MEDIA
Social Media Functionality
Saturday, 10 March 12
5. PRESENCE
Creating and
managing the
reality, intamcy
and immediacy of
the context
SHARING RELATIONSHIPS
Managing the
Content structural and
management flow properties in
system and social a network of
graph relationships
Kietzmann et al IDENTITY
Social media? Get Data privacy
serious! controls, and
tools for user self
Understanding the promotion
functional building CONVERSATIONS REPUTATION
blocks of social Conversation
Monitoring, the
strength, passion,
media velocity, and the
risks of starting
sentiment, and
reach of users
and joining
and brands
GROUPS
Membership rules
and protocols
HONEYCOMB OF SOCIAL MEDIA
Implications of this Functionality
Saturday, 10 March 12
6. PRESENCE PRESENCE
SHARING RELATIONSHIPS SHARING RELATIONSHIPS
IDENTITY IDENTITY
CONVERSATIONS REPUTATION CONVERSATIONS REPUTATION
Kietzmann et al GROUPS GROUPS
Social media? Get serious!
Understanding the functional
building blocks of social
media
PRESENCE PRESENCE
SHARING RELATIONSHIPS SHARING RELATIONSHIPS
IDENTITY IDENTITY
CONVERSATIONS REPUTATION CONVERSATIONS REPUTATION
GROUPS GROUPS
HONEYCOMB OF SOCIAL MEDIA
Contrasting the functionalities of different platforms
Saturday, 10 March 12
7. 50% of worlds
population is under 30
SOCIAL CAPITAL Fresh Networks
The resources accumulated through the relationships
among people.
Saturday, 10 March 12
8. Me
We
Maslow’s Hierarchy of Needs
SOCIAL CAPITAL
Saturday, 10 March 12
9. ME
o n
la ti n
Is o
ti o
r a
b e
L i i ty
C o fo rm
on
C
WE
DEKOVEN’S CO-LIBERATION
Saturday, 10 March 12
10. Linked to what is often termed "weak ties," which
are loose connections between individuals who bonding social capital is found between individuals
may provide useful information or new in tightly-knit, emotionally close relationships, such
perspectives for one another but typically not as family and close friends.
emotional support
BRIDGING AND BONDING
Saturday, 10 March 12
11. GROOMING AND GOSSIP
Dunbar speculated that as much as 42% of the group's time
would have to be devoted to social grooming.
Saturday, 10 March 12
17. Weak Ties
Diving
Friends
Lancaster Strong Ties
Friends
Colleagues/ Family
Students
GRANULAR SOCIAL GRAPH
Saturday, 10 March 12
18. Temporay Ties
Matt Adams
Weak Ties
Diving
Friends
Lancaster Strong Ties
Friends
Colleagues/ Family
Students
TEMPORARY TIES
Saturday, 10 March 12
19. many to many
one to many
Matt Adams
few to many
one to few
one to one
few to few
COMMUNICATING
DIFFERENTLY
Saturday, 10 March 12
20. Are My Decisions Being Made Over Here?
MAKING DECISIONS
Saturday, 10 March 12
21. Influential?
Influenceable?
MYTHICAL INFLUENCER
Saturday, 10 March 12
22. What we think hubs work like What they actually work like
SOCIAL HUBS
Saturday, 10 March 12
23. Weak Ties
Diving
Friends
Lancaster Strong Ties
Friends
Colleagues/ Family
Students
Saturday, 10 March 12
24. All your social data
All your social graph
are belong to me
are belong to me
DOES MY BUM LOOK BIG IN
THIS?
Saturday, 10 March 12
25. Aggregation services such as IFTTT
The Status The
The Purcha
se The Query The Social Graph The Check-
In
The Interes
t
n
Update Particpatio
Doing. What even
t
. What I'm
ant Who I Am What am
What I Bu
y
What I W Whats's W here I Am. am I engag
ed
w in?
Who I Kno Iinterested
Happening with?
Amazon. Google. FaceBook. Foursquare Instagram Lanyrd
Twitter. ?
EBay. Yahoo. MySpace. Gowalla Pinterest Foursquare
Facebook
Nectar Bing Google Loopt Delicious Twitter?
WHAT DO WE REVEAL?
Average UK users now spends 1 day in every month online
Saturday, 10 March 12
26. If we stored the entire
contents of our brain its
been estimated it would
require 10,000 TeraBytes
QUANTIFIED SELF
Saturday, 10 March 12
29. !
GAMING THE SYSTEM
(IGNORING ETIQUETTE)
Saturday, 10 March 12
30. Matt McKeon
http://mattmckeon.com/facebook-privacy/
WHAT HAPPENED TO MY
PRIVACY?
Saturday, 10 March 12
31. We
reserve the right at
all times (but will not
have an obligation) to
remove or refuse to distribute
any Content on the Services
and to terminate users or
reclaim
usernames.
Twitter are now
offering up to a years worth
of tweets to market
researchers for analysis
The
Oatmeal
WHO OWNS YOUR
TWITTER ID?
Saturday, 10 March 12
32. All your social data
are belong to me
OMG ZOMBIES!
Saturday, 10 March 12
33. Use of game
Encouraging certain
mechanics to
user behaviour
encourage
using Games as a
engagement in an
Lens
activity that
otherwise might be
considered a chore
or boring
GAMIFICATION ?
Saturday, 10 March 12
35. Target
Behaviour
High
FACILITATOR SIGNAL
Motivation The Signal is a
trigger that
The Facilitator is a identifies an
trigger that also
rs
SIGNAL appropriate time
se
U
makes the desired to perform a
of
y
behaviour easier to
or
particular
ct
je
perform.
a
behaviour for
Tr
d
ire
those already
es
D
motivated to
Low perform that
SPARK
Motivation behaviour.
The Spark is a Low High
Ability Ability
trigger that
provides the initial
inspiration to PERSUASION Fogg’s Behavioral
change behaviour.
Model
Saturday, 10 March 12
41. web trends
AND THE WINNER IS!
Saturday, 10 March 12
42. SUMMARY
• Social Capital fuelled by Grooming, Gossip and Memes
• Our Social Graphs provides the conduit for this fuel.
• Current Social Networks do not reflect the structure of our
real networks or the way this information flows
• If influence is to occur then the networks must be more
reflective of our real life networks
• Growth in social analytics driven by increasing amounts of
information revealed online.
• Whilst communities can produce content there is still great
inequality of participation which could be aided with
gamification.
• Social media will have increasing influence within traditional
media.
Saturday, 10 March 12