Downloaded 54 times
Uploaded byPaul Coulton
Social TV and Second Screen
This document discusses social television and second screening behavior. It notes that average UK users now spend 1 day per month online and 40% of tweets come from mobile devices. Charts show data on tweet volumes related to a television show, with peaks occurring during commercial breaks, performances, and voting announcements. The tweets often comment on and debate the performances in real-time.
More Related Content
Similar to Social TV and Second Screen
Social TV and Second Screen
- 1. Banksy SOCIAL TV & SECOND SCREEN Dr Paul Coulton ImaginationLancaster
- 2. Banksy WTF IS SOCIAL MEDIA?
- 3. THE MEDIUM ISTHE MESSAGE Published 1964
- 4. “We become whatwe behold. We shape our tools, and thereafter our tools shape us.” THE MEDIUM IS THE MESSAGE Published 1964
- 5. Erving Goffman Frame Analysis(1974 FRAMING
- 6. A Frame is“the definition of a situation”, “basic frameworks of understanding in our society for making sense out of events (and) ... principles of organisations which govern events ... our subjective involvements in them Erving Goffman Frame Analysis (1974 FRAMING
- 7. h The Status The Purchase The Query The Social Grap The Check- In The Interes t Join-In Update Doing. What even t . What I'm t Who I Am . What am ed What I Bu y What I Wan w Whats's Where I Am in? am I engag Who I Kno Iinterested Happening with? Amazon. Google. FaceBook. Foursquare Instagram Lanyrd Twitter. EBay. Yahoo. MySpace. Gowalla Pinterest Groupon Facebook Nectar Bing Google Loopt Delicious Twitter? WHAT DO WE REVEAL? Average UK users now spends 1 day in every month online
- 8. Aggregation services suchas IFTTT h The Status The Purchase The Query The Social Grap The Check- In The Interes t Join-In Update Doing. What even t . What I'm t Who I Am . What am ed What I Bu y What I Wan w Whats's Where I Am in? am I engag Who I Kno Iinterested Happening with? Amazon. Google. FaceBook. Foursquare Instagram Lanyrd Twitter. EBay. Yahoo. MySpace. Gowalla Pinterest Groupon Facebook Nectar Bing Google Loopt Delicious Twitter? WHAT DO WE REVEAL? Average UK users now spends 1 day in every month online
- 9. SOCIAL CAPITAL Fresh Networks The resources accumulated through the relationships among people.
- 10. GROOMING AND GOSSIP Dunbarspeculated that as much as 42% of the group's time would have to be devoted to social grooming.
- 11. GROOMING AND GOSSIP Dunbarspeculated that as much as 42% of the group's time would have to be devoted to social grooming.
- 13. Screen Space Liminal Space Viewer Space AMBIGUITY
- 15.
- 16.
- 17.
- 18. DVR V LIVETV 85% of TV programmes are viewed at the time of broadcast. Half of the other 15% watched on same day
- 19. SOCIAL TV Socialtelevision is a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content
- 20. 2 ND SCREENS
- 21.
- 22. TWEETING WITH THETV ON
- 23. SOCAIL MEDIA TO DRIVETV VIEWERSHIP HASHTAGS FOLLOW ME LIVE TWEETING SHOW APPS CLOSED CAPTIONS VOTE-BY-TWEET
- 24.
- 25.
- 26. 40% OFALL TWEETS COME FROM MOBILE
- 27. The Oatmeal WHO OWNS YOUR TWITTER DATA?
- 28. We reserve the right at all times (but will not have an obligation) to remove or refuse to distribute any Content on the Services and to terminate users or reclaim usernames. The Oatmeal WHO OWNS YOUR TWITTER DATA?
- 29. We reserve the right at all times (but will not have an obligation) to remove or refuse to distribute any Content on the Services and to terminate users or reclaim usernames. Twitter are now offering up to a years worth of tweets to market researchers for analysis The Oatmeal WHO OWNS YOUR TWITTER DATA?
- 30. TWEETING WITH THETV ON
- 31. Number'of'Tweets'per'hr' 0" 500" 1000" 1500" 2000" 2500" 3000" 3500" 4000" 1:00"AM" 1:00"PM" 1:00"AM" 1:00"PM" 1:00"AM" 1:00"PM" 1:00"AM" Semi0final"Week" 1:00"PM" 1:00"AM" Final"Week" 1:00"PM" 1:00"AM" 1:00"PM" TWEETS PER HOUR 1:00"AM" 1:00"PM"
- 32. 100%# 90%# 80%# 70%# Percentage)of)Tweets)per)hr) 60%# 50%# 40%# 30%# 20%# 10%# 0%# 29/11/2010# 30/11/2010# 01/12/2010# 02/12/2010# 03/12/2010# 04/12/2010# 05/12/2010# Cher# Mary# One#Direc:on# Ma<# Rebecca# SEMIFINAL WEEK TWEETS
- 34. Percentage)of)Tweets)per)minute) 0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%# 80%# 90%# 100%# 19:10# 19:20# 19:30# 1# 19:40# 2# 19:50# Cher# 3# 20:00# 4# Mary# 20:10# 5# 20:20# 6# 20:30# One#Direc:on# 20:40# 7# Ma<# 8# 20:50# 9# 21:00# Rebecca# 10# 21:10# 11# 21:20# 12# 21:30# 21:40# 21:50# SEMIFINAL SATURDAY SHOW
- 35. 100%# “Some weird song choices for tonight's 90%# #XFactor but I'm liking them! Cher - LTWYL, 1D - Only 80%# Girl” Percentage)of)Tweets)per)minute) 70%# 60%# 50%# 40%# 30%# 20%# 1# 2# 3# 4# 5# 6# 7# 8# 9# 10# 11# 12# 10%# 0%# 19:10# 19:20# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# 21:40# 21:50# Cher# Mary# One#Direc:on# Ma<# Rebecca# SEMIFINAL SATURDAY SHOW
- 36. 100%# “Some weird song choices for tonight's 90%# #XFactor but I'm liking them! Cher - LTWYL, 1D - Only 80%# Girl” Percentage)of)Tweets)per)minute) 70%# 60%# 50%# “Rebecca is dancing thru lightsabers... clearly a blatant attempt to capture the 40%# sci-fi vote. #xfactor” 30%# 20%# 1# 2# 3# 4# 5# 6# 7# 8# 9# 10# 11# 12# 10%# 0%# 19:10# 19:20# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# 21:40# 21:50# Cher# Mary# One#Direc:on# Ma<# Rebecca# SEMIFINAL SATURDAY SHOW
- 37. 100%# 90%# 80%# Percentage)of)Tweets)per)minute) 70%# 60%# 50%# 40%# Mary#Sings# 30%# Bo<om#Two#Announced# Cher#Sings# 20%# Mary#Eliminated# 10%# Show#Starts# Show#Ends# 0%# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# Cher# Mary# One#Direc:on# Ma<# Rebecca# SEMIFINAL SUNDAY SHOW
- 38. 100%# 90%# “Black 80%# Eyed Peas are laaame on #xfactor” Percentage)of)Tweets)per)minute) 70%# 60%# 50%# 40%# Mary#Sings# 30%# Bo<om#Two#Announced# Cher#Sings# 20%# Mary#Eliminated# 10%# Show#Starts# Show#Ends# 0%# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# Cher# Mary# One#Direc:on# Ma<# Rebecca# SEMIFINAL SUNDAY SHOW
- 39. 100%# 90%# “Black 80%# Eyed Peas are laaame on #xfactor” Percentage)of)Tweets)per)minute) 70%# 60%# “danni pick mary 50%# pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” 40%# ” Mary#Sings# 30%# Bo<om#Two#Announced# Cher#Sings# 20%# Mary#Eliminated# 10%# Show#Starts# Show#Ends# 0%# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# Cher# Mary# One#Direc:on# Ma<# Rebecca# SEMIFINAL SUNDAY SHOW
- 40. 100%# “Louis sends through Mary, Dannii sends through Cher, Cheryl goes with 90%# Cher...it's down to Simon. “Black 80%# Eyed Peas are laaame on #xfactor” Percentage)of)Tweets)per)minute) 70%# 60%# “danni pick mary 50%# pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” 40%# ” Mary#Sings# 30%# Bo<om#Two#Announced# Cher#Sings# 20%# Mary#Eliminated# 10%# Show#Starts# Show#Ends# 0%# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# Cher# Mary# One#Direc:on# Ma<# Rebecca# SEMIFINAL SUNDAY SHOW
- 41. 100%# “Louis sends through Mary, Dannii sends through Cher, Cheryl goes with 90%# Cher...it's down to Simon. “Black 80%# Eyed Peas are laaame on “Grow a pair #xfactor” Simon. Let the public decide! Percentage)of)Tweets)per)minute) 70%# #xfactor” 60%# “danni pick mary 50%# pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” 40%# ” Mary#Sings# 30%# Bo<om#Two#Announced# Cher#Sings# 20%# Mary#Eliminated# 10%# Show#Starts# Show#Ends# 0%# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# Cher# Mary# One#Direc:on# Ma<# Rebecca# SEMIFINAL SUNDAY SHOW
- 42. 100%# “Louis sends through Mary, Dannii sends through Cher, Cheryl goes with 90%# Cher...it's down to Simon. “Black 80%# Eyed Peas are laaame on “Grow a pair #xfactor” Simon. Let the public decide! Percentage)of)Tweets)per)minute) 70%# #xfactor” 60%# “danni “Simon ya ejit! :/ pick mary 50%# f**k sake! What a joke! pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” #xfactor” 40%# ” Mary#Sings# 30%# Bo<om#Two#Announced# Cher#Sings# 20%# Mary#Eliminated# 10%# Show#Starts# Show#Ends# 0%# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# Cher# Mary# One#Direc:on# Ma<# Rebecca# SEMIFINAL SUNDAY SHOW
- 43. 8%$ Cher$ 22%$ Mary$ One$Direc4on$ 52%$ Ma6$ 13%$ Rebecca$ 5%$ FACEBOOK LIKES 2,235,322 in total
- 44. 6%$ 17%$ 22%$ Cher$ Mary$ 17%$ One$Direc5on$ Ma7$ Rebecca$ 38%$ TWIBBONS
- 45.
- 46. 100%# 90%# 80%# Percentage)of)Phone)Votes) 70%# 60%# 50%# 40%# 30%# 20%# 10%# 0%# 1# 2# 3# 4# 5# 6# 7# 8# 9# 10# 11# Week) Ma/# Rebecca# One#Direc9on# Cher# Mary# Wagner# Ka9e# Paije# Aiden# Treyc# Belle#Amie# John# Diva#Fever# Storm# FYD# Nicolo#Festa# PHONE VOTES
- 47.
- 48.
- 49. 728,547 in gameTweets SUPERBOWL 2012
- 50.
- 51. All#Tweets# 7" 6" 5" 4" 3" 2" 1" 0" 0" 10" 20" 30" 40" 50" 60" 70" 80" 90" 100" 110" 120" 130" 140" CHARACTERS PER TWEET (All sources)
- 52. All#Tweets# 7" Majority of tweets with 140 chars are 6" filled up with URL’s, hashtags and RT 5" 4" 3" 2" 1" 0" 0" 10" 20" 30" 40" 50" 60" 70" 80" 90" 100" 110" 120" 130" 140" CHARACTERS PER TWEET (All sources)
- 53. ! CHARACTERS PER TWEET (All sources)
- 54. URL’s, hashtags andRT removed. Average length 68 chars ! CHARACTERS PER TWEET (All sources)
- 55.
- 56. ! CHARACTERS PER TWEET (Mobile Clients)
- 57. Majority of tweetswith 140 chars are filled up with URL’s, hashtags and RT ! CHARACTERS PER TWEET (Mobile Clients)
- 58. ! CHARACTERS PER TWEET (Mobile Clients)
- 59. URL’s, hashtags andRT removed Average Length 55 ! CHARACTERS PER TWEET (Mobile Clients)
- 60.
- 61. Heavy Contributors 1% Will Hill 9% Intermittent 90-9-1 Rule Contributors 90% Lurkers PARTICIPATION INEQUALITY
- 62.
- 63.
- 64. Viewers are ableto score contestants SECOND SCREEN
- 65. PLAYING ALONG WITH MAINSTREAM MEDIA
- 66.
- 67.
- 68.
- 69. Use of game mechanics to encourage engagement in an activity that otherwise might be considered a chore or boring GAMIFICATION ?
- 70. Use of game Encouraging certain mechanics to user behaviour encourage using Games as a engagement in an Lens activity that otherwise might be considered a chore or boring GAMIFICATION ?
- 71.
- 72. NEW INTERACTIONS ITV Britain'sGot Talent app, had 400,000 downloads in 2011 and 900,000 downloads in 2012, with 44 million interactions
- 73. COULD WE BETHE NTH JUDGE?
- 74.
Editor's Notes
- #2 \n
- #3 \n
- #4 \n
- #5 \n
- #6 \n
- #7 \n
- #8 \n
- #9 - 1960&#x2019;s traditional living room.\n- A TV in a living room is considered a shared experience.\n- Discussion around the TV are shared with everyone in the room.\n\nname of photo: Family watching television, c. 1958\nphoto by: Evert F. Baumgardner\nsource: National Archives and Records Administration.http://web.archive.org/web/20071226081329/teachpol.tcnj.edu/amer_pol_hist/thumbnail427.html\n
- #10 \n
- #11 - These discussions often take place in the work place, where people stand around the water cooler and discuss last nights TV entertainment. Termed &#x2018;WaterCooler moments&#x2019;.\n\nphoto from: protectedtomorrows.com\n
- #12 \n
- #13 \n
- #14 \n
- #15 \n
- #16 \n
- #17 \n
- #18 - 88% of Americans are reported to multitask on their mobile devices whilst watching TV. The most common uses are:\n- searching for related information on a TV programme they are watching, \n- visit social network sites \n- browse products seen in TV ads\n
- #19 \n
- #20 .\n
- #21 - looks at the impact augmenting a mobile device as a second screen to embrace TV shows that present a more visual spectacle and examines whether this changes the influence on Twitter. \n- Twitter Streaming API\n- To monitor the hashtag for TV shows\n- these shows include...\n
- #22 - Announced at MWC 2011 by Dick Costello.\n- Notably this number is increasing year on year.\n
- #23 \n
- #24 \n
- #25 \n
- #26 \n
- #27 \n
- #28 \n
- #29 \n
- #30 \n
- #31 \n
- #32 \n
- #33 \n
- #34 \n
- #35 \n
- #36 \n
- #37 \n
- #38 by collecting we were able to:\nanalyse on-going discussions in which the audience creates their own narrative for the show.\nhighlight key points within the show.\nmake predictions based on the tweet data alone.\n\n- Categorising the sources of tweets into MOBILE, NON-MOBILE and MIXED (explain).\n- Although similarities were found within the Twitter stream and phone voting in the majority of cases, anomalies still occur suggesting there are differences between the online communities and those who are sat back watching the TV using their phones to vote. \n
- #39 \n
- #40 \n
- #41 \n
- #42 \n
- #43 \n
- #44 \n
- #45 \n
- #46 \n
- #47 \n
- #48 \n
- #49 \n
- #50 \n
- #51 Monterosa is the UK&#x2019;s leader in Second Screen Social television\n\nCome dine with me.... viewers get to score contestants and share discussions amongst one another.\n
- #52 The Code was a documentary about maths in the world around us.\n\nHidden in the show were clues to a treasure - you didnt have to watch the program to get the clues but you would have had to visit the shows website. The clues then allowed the viewer to crack the code (a competition that has been won by a guy from Bleckley Park). \n
- #53 Created by the BBC as a pilot to test second screen &#x2018;companion apps&#x2019;\n\nFrozen Planet\n\nA new and exciting way to experience documentaries\n
- #54 - guess the value of the antique items brought in by members of the public for valuation.\n- reveal the meta-stories that lie behind the items.\n- the companion app is being developed for multiple platforms including mobile devices, tablets, and desktop PCs. \n- there is also a version of the play along on BBC&#x2019;s Red Button.\n
- #55 \n
- #56 \n
- #57 \n
- #58 \n
- #59 could we (the viewers) be the nth judge?\n
- #60 \n