In house information power point.

1. Social Media
FOR DUMMIES
FOR LIBRARIANS

2. Social media matters.
It connects people,
places, companies...
Social media is everywhere.

3. You DO need to have a
basic understanding.
Social media is where
many of our customers
are.
We need to be there too.
You don’t have to like it, or even do
it, BUT -

4. All we need to know for
now is who some of the
major players in social
media and what they
offer.
Let’s get going.
Let’s race through the major ones.

5. Make connections, share
interests, and join
groups
Minutes on FB every
day: Australians 26,
Americans 20, Kiwis 30.
58% of users visit FB
daily.
955 million active users.
FaceBook

6. Using since 2008.
Manage or contribute to
six pages.
Use every day, for work
and social.
In real life (irl)

7. Communicate through
quick Tweets of 140
characters or less.
Hashtags # allow people
to group Tweets
together.
Professionals use Tweets
to promote articles,
videos etc.
465 million accounts.
Lady Gaga has over 18
million followers.
Twitter

8. Using since 2009.
2 accounts – one for art,
one for library.
Use library one most
days; connected with
210 people.
Don’t use art one much
at present.
irl

9. Online photo
management and
sharing application.
51 million users.
6 billion photos.
4.5 million photos added
every day.
Flickr

10. Using since 2007.
200 images stored.
Only used for art.
Not needed at present.
irl

11. Share and save the
places you visit.
Get recommendations
and deals based on
where you & your
friends have been.
Businesses use to offer
coupons and promote
their services.
25 million users, 2.5
billion check-ins,
millions added every
day.
Foursquare

12. Using since Oct 2012.
Connected with 12
people.
Have recommended
some businesses already.
irl

13. Fun way to share your
life with friends through
pictures.
50 million users in 2
years
300 million pictures
uploaded to Facebook a
day via Instagram.
One new user every
second.
One billion photos
taken.
Instagram

14. I don’t use it!
OMG – I missed one...
Watch this space ;-0
irl

15. A professional
networking site.
61% use LinkedIn as
their main professional
networking site.
91% of users find the site
useful .
LinkedIn

16. Using since Jan 2010.
137 connections.
Check most weeks.
irl

17. Organize and share all
the beautiful things you
find on the web.
Launched in late 2011.
Sept 11 - 1.7 million
unique visitors. Dec 11 -
7.2 million.
Quick uptake by
businesses.
Pinterest

18. User since Sept 2012.
6 boards.
Following 59 people.
Social – not art or
library specific.
irl

19. Website of posts written
by just one person,
shown in date order.
Let people share their
interests with others.
31 million people in the
USA have a blog.
Common blog sites are
Wordpress, Blogger,
Tumblr and TypePad.
25 billion blog pages are
viewed every month.
Blogging

20. User since 2007.
Have 3 blogs, contribute
to others as well.
Blog weekly at least.
irl

21. Free video sharing
website.
4 billions videos viewed
daily.
One hour of video added
every second.
Similar sites include
SlideShare, Blip.tv,
Vimeo, Viddler and
Dailymotion.
YouTube

22. User since 2012 for
SlideShare.
Used for library videos,
art etc.
Have YouTube account
as well.
irl

23. One of the earliest social
networking sites.
It has rebranded a
couple of times, but
most adults see it as very
“teeny”.
MySpace

24. User since 2008.
No longer use; found it
difficult compared with
other sites.
Can’t access login any
more.
irl

25. Social site that’s part of
Google set of products.
Google+ button used 5
billion times per day.
Expect 400 million users
by Dec 2012.
China and Iran block, or
slow, access to site.
Google+

26. User since ?
Don’t use; find it messy.
May try again.
Joined as part of gmail.
irl

27. Tagged
Meetme
Yahoo! Answers
Others in the top 15 by visitor
numbers are:

28. Librarians connect
people with information.
Using social media puts
us where people are.
Social media can help us
stay current.
Social media can be a
good source of
information.
So what?

29. Nothing, if you don’t
want to.
But as professional
library staff, I’d
encourage you to explore
social media and
understand what our
customers are doing and
where they hang out.
What next?

30. I use social media a lot.
It doesn’t take a lot of
time.
I learn a lot from other
people.
I think it is important for
my career.
If you want to try
something but feel
unsure, I am always
happy to help.
cathsheard@xtra.co.nz