The document discusses social media and personal branding. It emphasizes that social media is about people and relationships. It provides tips for managing one's online reputation through personal branding and using corporate brand identity. It also offers best practices for using social media platforms like Facebook, Twitter, and LinkedIn to engage followers and build influence. Specific advice includes posting quality content at optimal times, being authentic and helpful to followers, and driving people to take actions like sharing content.

1. The Social Media Revolution
1

2. The Social Media Revolution
• Social Media is about people
• What happens in Vegas stays on
Facebook, Twitter, Flickr & YouTube
• 50% of the mobile internet traffic is for
Facebook, imagine what that means for bad
customer experiences
• 90% of consumers trust peer
recommendations; Only 14% trust
advertisements
2

3. Today’s Goal
• What do you hope to walk away with today?
3

4. Managing your Reputation
Online
Personal Branding
+
Corporate Brand Indentity
4

5. Personal Branding Exercise
• What do you do?
– Answer in 10 different ways. Answers can be
goofy, silly off the wall or serious.
• Tell a story, paint a picture of you on your best
day?
5

6. Profiles that gain more followers:
• Include a completed profile with pertinent
information about who you are and what you
have to offer
• Include links to company websites or personal
blogs
• Include photo icons
6

7. Your Words Have Influence
Representation
Responsibility
Respect
7

8. The 10 Commandments
8

9. 10 Ways NOT to build your brand
based on William Arruda, The Reach-certified Personal Branding Strategist. www.personalbranding.tv
• Authenticy – know who you are and use that
to build your brand
• Take a stand and stand out – strong brands
aren’t all things to all people
• Don’t act before thinking – have a plan
• Quality over Quantity – build value
• Become selectively famous – target audience
• Slow & Steady wins the race – integrate
9

10. 10 Ways NOT to build your brand
based on William Arruda, The Reach-certified Personal Branding Strategist. www.personalbranding.tv
• Real World Relationships – translate real world
to virtual world
• Bring in the right resources – get the best
people behind you
• It’s not all about you – Branding is about
giving, building credibility by sharing your
expertise
• Measure your success – are the right people
getting to know you?
10

11. BREAK
11

12. Social Media To Do List
• Login to Facebook, check
updates, respond, like, comment, post.
• Login to Twitter, check
updates, respond, like, comment, post.
• Login to Linked In, check
updates, respond, like, comment, post
• Login to Wordpress, check
comments, approve comments, copy link, post
to facebook, post to twitter, post to Linked IN
12

13. Maximize Time &
Amplify Your Results
13

14. Tame Your Online Social Life
with Hootsuite
• Online vs. downloadable
• Schedule tweets
• Monitor all social media in one place
• Shorten links and track success trends
• Gain insight on influencers
14

15. 15

16. iPhone/Droid
16

17. 17

18. Networking
18

19. Who to Follow
• Don’t worry about being famous, be
selectively famous:
– Hyper Local – w/in 5-10 miles from your location
– Hyper Industry – Beer Geeks, Foodies
– Nice to know: IHB Demographic – Age 25-55, HH
Income $55+, w/in 3-5 miles of IHB Location
19

20. 20

21. 21

22. LUNCH
22

23. What is the most important thing
you can do on social media?
• Fill the white box (with things that
fans/follwers will):
Like
Comment on
Share
23

24. Inspire Loyalty via Iron Hill Social
Media Channels
• 4 walls marketing events designed to engage
guests and make them a part of Iron Hill.
• Engage loyal fans by providing content for
them to act upon, comment on, like & share.
Blogs, updates, special coverage & media
recognition
• Conversation Marketing – two way street.
When a fan gives us feedback it is our practice
to respond quickly (w/in 2 biz days), good or
bad. 24

25. What to Post
• Translate real world to virtual world
– Pics from events in real time
– Articles, mentions
– Retweet audience relevant info/tweets
– Reply
– Reach Out
• What to schedule
– Daily Features
– Upcoming events
25

26. What to Post
• Be helpful, provide news and info people will
appreciate
• Recognized your fans and followers for waving
the flag
• Ask fans and followers to weigh in, send polls,
ask a question, engage
• Build trust by letting your personality or
company culture shine through. Be authentic.
26

27. How to Post
• Add links & pics to expand on message
– Tell me what I’m looking at
– Tell me why you’re telling me
– Tell me what you want me to do about it
• Drive People Home
27

28. Right Place Right Time
From Vitrue Study
• weekdays at 11:00 a.m., 3:00 p.m. and 8:00
p.m. ET.
• The biggest spike occurs at 3:00 p.m. ET on
weekdays.
• Weekday usage is pretty steady, however
Wednesday at 3:00 pm ET is consistently the
busiest period.
28

29. Right Place Right Time
From Vitrue Study
• Fans are less active on Sunday compared to all
other days of the week.
• morning posts actually appear to be more
effective. Although most posts and comments
appear around 3:00 p.m. ET, posts published
in the morning tend to perform better than
those published in the afternoon.
29

30. Right Place Right Time
From Vitrue Study
• The top of the hour (:0 to :15 minutes) tend to
see more interaction than other parts of the
hour. The second half of the hour (:30 to :45
minutes) is the second most popular time for
interaction.
• Learn More:
http://mashable.com/2010/10/28/facebook-
activity-study/
30

31. 5 Scientifically Proven Ways to Get
More Retweets
from danzarrella.com
• Tweet Links
• Ask for Retweets
• Stop Talking about yourself
• Tweet about Twitter (facebook 50%/Twitter
300%)
31

32. 5 Scientifically Proven Ways to Get
More Retweets
from danzarrella.com
• Say New Things
– News (almost 80%)
– Intructional (about 58%)
– Entertainment (about 54%)
– Opinion (about 52%)
– Products (about 44%
– Small Talk (less than 20%)
32

33. Building Content Exercise
33

34. Twitter Shorthand
• # - hashtag – designed to create a search term
or trend a topic
• @ - mention – tags a certain user
• Shorthand – bad grammer is okay on twitter.
– Gr8 = Great
– UR = UR
– 4 = For
– 2 = to
34

35. 35