Social media as a tool pp2007
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David Zak presented a 6-step plan for using social media as a tool for housing and economic development. The plan includes developing a strategy, organizing resources, creating and sharing content, developing infrastructure, assessing and adjusting efforts, and listening and engaging. Social media provides opportunities for producers and consumers to connect, but for work, it is about creating and sharing content rather than relationships. Tools can help record, process, store and distribute content online as part of an effective social media strategy.
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These are the base slides actual slides used at each workshop will vary slightly.
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Social Media Marketing
Social media is certainly the buzz of today, but what is it, how can it benefit you, and why do you really care? Glad
you asked.
First, let’s stress that if you think social media is a fad that’s going to disappear you couldn’t be further
from the truth.
Social media is a phenomenon and it’s taking the internet by storm. Those who were quick to jump on the bandwagon and take the time to understand social media marketing have already taken their businesses miles ahead of the competition. Over the next decade, we can expect social media’s role in marketing and business to grow by leaps and bounds.
So what is social media? By definition (Wikipedia), social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.
So how big is social media? It’s huge! To give you an idea of how huge here are some recent stats.
• There are more than 750 million active users on social networking site Facebook.
• There are more than 156 million blogs.
• There are more than 490 million YouTube videos.
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- 1. David R. Zak Greater Springfield Chamber | CIC OCCD Spring Quarterly Meeting May 5, 2010 Social Media as a Toolfor Housing and Econ. Dev.
- 2. “Social Media is no longer a fad.It’s foundational to community and economic development.”
- 3. Fewer Resources More Demands More Opportunities More Competition What is the problem?
- 4. “Media is social when it provides a public platform for producer and consumer to connect, comment, and converse.”
- 5. S Develop your STRATEGY O ORGANIZE your resources C Create and share your CONTENT I Develop your INFRASTRUCTURE A ASSESS and ADJUST L LISTEN and engage The 6-step plan to Social Media Success
- 6. “Social Media for work is about creating and sharing content. It’s not about relationships.”
- 8. Creating Content - Tools
- 10. My Social Media Model
- 20. S Develop your STRATEGY 1. WHAT do you want to share? 2. WHERE will you get your content? 3. WHO will record and process data? 4. Do you have the TOOLS? Can you borrow? 5. HOW will you store and distribute? Warehouses, Store, Ads – which ones 6. WHEN - Plan your frequency + schedule 1. Develop your STRATEGY
- 21. S Develop your STRATEGY O ORGANIZE your resources C Create and share your CONTENT I Develop your INFRASTRUCTURE A L The 6-step plan to Social Media Success
- 22. I Develop your INFRASTRUCTURE Purchase and learn your tools Build your warehouses Build an ad channel (or add one) Build your network Develop and maintain your network 4. Develop your INFRASTRUCTURE
- 23. S O C I A ASSESS and ADJUST L LISTEN and engage The 6-step plan to Social Media Success
- 26. “Social Media is no longer a fad.It’s foundational to community and economic development.”
- 27. David R. Zak www.davidzak.info http://bit.ly/seblog Thank You