This document defines public relations as a deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and its publics. It discusses key aspects of public relations including it being planned, deliberate, sustained, aimed at mutual understanding, and involving two-way communication. The document then outlines the vision, objectives, and tools of Skylite Networks' public relations efforts, which include building relationships, publicizing the company, and maintaining reputation through tools like newsletters, social media, events, and promotional materials. It provides details on the newsletter "The Voice" and its process. Finally, it outlines both technical and non-technical requirements for new interns.

1. By: Zahid Ahmad
Public Relations Officer,
Skylite Networks

2. What is Public Relations?
“The deliberate, planned and sustained effort to establish and maintain
mutual understanding between an organization (or individual) and its (or
their) publics."
Key words
 Public
 Planned
 Deliberate
 Sustained
 Mutual Understanding
 Two way communication
 Management function
"If I was down to my last dollar, I'd spend it
on public relations." Bill Gates.

3. Vision, Objectives & Tools
 To Build Relationship Chain Between The Employees
 To Publicize our Company, Organization, CEO, Aims, Projects, Products.
 Creating Good Will, Image Building, Maintaining Reputation, Awareness
Tools
 Newsletter (The Voice) and its Social Like Twitter LinkedIn
 Social Media Like,
 Facebook Twitter
 Event Organizing like Independence Day Celebration, Wishing, Facility providing like Live Streaming, Page
Designing
 Visiting & Invitations to Guest, Seminars
 Promotion Videos
 Promotion Tools, Diaries, Pencils, History, Tri Folders, Flyers, Banners, Key Ring,
 Sponsoring

4. Our Newsletter The Voice
 Vision & Objective
 Topic Selections, News and articles
 Writing selected topics
 Editing
 Company news, Advertising
 Cover Page Selection
 Cover Page Designing by Graphic Team
 Printing
 Packing & Distribution

5. PR Process R.A.C.E

6. Marketing Public Relations (MPR)
MPR Projects
 iRabwah City Portal
 iRabwah Store
 iRabwah Classified
 SIIT
Other Events
 IAAAE
 AACP
 Exhibitions

7. New Internee Must Be
Non-Technical But Ethical Requirements
 Obedient to Seniors
 Sincere
 Hard Working
 Sharp Mind & Quick Learner
Technical & Professional Requirements
 Good English Proficiency
 Know how about Social Media Marketing (SMM)
 MS Office Expertise
 Who Can Work In pressure
 Punctual

8. Any Question ?