The document provides tips for job searching after college. It recommends being opportunistic and not narrowing your search too much. Additionally, it suggests being humble, flexible, focusing on in-person networking, listening to industry news, and collaborating by sharing your work online. Mastering social media is also emphasized as a key strategy. The document also stresses being patient as finding a job is a full-time endeavor, and that the average person has seven jobs in their lifetime.

1. Life After College
Tuesday, February 24, 2009
University of Wisconsin - Madison Ad Club
Kate Scoptur
University of Wisconsin - Madison
May 2008 graduate

2. Job Search Survival
(As adapted from Groundswell: Winning in a World Transformed
by Social Technologies, by Charlene Li and Josh Bernoff)
• #1: Be opportunistic
- Don’t narrow your job search focus too much

3. About Axley
• One office in Madison, Wis.
• 54 total attorneys and 105 total staff
• Six main practice groups, with over 100 specialized practice
areas:
- Business law
- Construction law
- Employment law
- Litigation
- Personal injury law
- Government relations

4. What do I do?
• Events
- Client, internal, educational, professional development and
community
• Advertising
- Copywriting, graphic design and media placing
• Public relations
- Press releases, promo/pitch materials, media management,
CRM
• Budgets, sponsorships and donations
• Web site and other web initiatives
- Email marketing, podcasts, vcasts, blogs, social media

5. Job Search Survival
• #1: Be opportunistic
• #2: Be humble
- Take advantage of the fact that you’re young, inexperienced
and new to the “real world”
Six Ways to Fit in When You’re the Youngest Person in the
Room, by Ryan Healy (Brazen Careerist)
• Talk about technology
• Ask questions
• Accept every favor you’re offered

6. Job Search Survival
• #1: Be opportunistic
• #2: Be humble
• #3: Be flexible
- Time of tremendous fluidity (Dennis Ryan from Element 79)
- Master social media

7. What is social media?
As a trend, social media is how people use decentralized,
people-based networks to get the things they need from one
another rather than from traditional institutions, like business or
media.
As a technology, social media is any tool or service that lets you
share information and network with others.
www.advergirl.com

8. Social media platforms
“Power to the people - Social Media Tracker Wave 3,” Universal McCann.

9. “Power to the people - Social Media Tracker Wave 3,” Universal McCann.

10. Social networks
Social networks are sites that connect people with shared
interests, backgrounds, etc.

11. Why are social networks important?

12. Job Search Survival
• #1: Be opportunistic
• #2: Be humble
• #3: Be flexible
• #4: Person-to-person activity
- Connect, talk, develop empathy
- AKA. network like crazy
- Ad2 Madison, AAF, PRSA, Women in Communications,
Madison MAGNET
YouTube clip: Networking Moment on Ugly Betty

13. Job Search Survival
• #1: Be opportunistic
• #2: Be humble
• #3: Be flexible
• #4: Person-to-person activity
• #5: Be a good listener
- AKA. Be alert!
- READ
News: AdAge (TalentWorks), NYTimes email alerts, Business Week, any industry
publications
Blogs: advergirl.com, adverganza.com, Iconowatch, Seth Godin, Brazen Careerist
(Penelope Trunk), AdFreak, Bits and The Medium (NYTimes)
Books: Groundswell, The New Rules of Advertising and P.R., anything by Seth
Godin and Malcom Gladwell

14. Job Search Survival
• #1: Be opportunistic
• #2: Be humble
• #3: Be flexible
• #4: Person-to-person activity
• #5: Be a good listener
• #6: Be collaborative
- Share your work via LinkedIn, SlideShare, YouTube and
personal Web sites (http://web.mac.com/katherinescoptur)
- Not enough to say “I’m a hard worker.” Show it!
www.linkedin.com

15. Job Search Survival Guide
• #1: Be opportunistic
• #2: Be humble
• #3: Be flexible
• #4: Person-to-person activity
• #5: Be a good listener
• #6: Be collaborative
• #7: Be patient
- Looking for a job is a full time job
- Average of seven jobs in your lifetime
Video clip: “Strategies for the Unemployed,” The Today Show.
February 23, 2009

16. For more thought
• “What is social media and why should I care?”
• “The Tao of Twitter”
• “The Video Revolution”
• Common Craft videos
on LinkedIn, part one
on LinkedIn, part two
on Twitter
on Social Networking
• Brazen Careerist
• ChrisBrogan.com
• The Viral Garden
• ReadWriteWeb
• Modite

17. Questions + Contact
View slides online on SlideShare.net
Kate Scoptur
Axley Brynelson, LLP
www.axley.com
c. 414.852.4357
w. 608.260.2484
e. katherinescoptur@mac.com
www.linkedin.com/in/katherinescoptur
http://www.web.mac.com/katherinescoptur