Companies like Zappos, JetBlue and CNN are deepening their relationships with fans, potential customers and vendors using free web sites like Facebook and Twitter. This 90 minute event for Warsaw, Indiana Chamber of Commerce members looked at the social media world through the lenses of process and theory.

1. Social Media and Your Business
Jerry Richardson, Chief Technologist
Disruptive Ventures, Inc.
jerry@disruptiveventures.com
http://disruptiveventures.com/
http://twitter.com/jerry

2. Brands are Personalities
Using Social Media Tools, your brand can express its personality
Passion and authenticity are the most important ingredients

3. The Brand of The Future

4. Gary Vay-ner-chuk
721 Episodes of Wine Library TV
since 2006
80,000 viewers
860,000 follow @garyvee on
Twitter
Conan O’Brien
7-figure book deal with Harper
Studio

5. Today
Blogging/Vlogging/Podcasting
Facebook
Twitter
LinkedIn

6. Blogging
Should I allow Comments?
Hosted Solutions vs. Deploying
Your Own

7. RSS Feeds
Publish Full content with No ads.
keep up with the news you
actually care about: google.com/
reader

8. Google Alerts
alerts.google.com
another way to be a part of the
conversation
send you a notification when new
results are found for your search
terms
feed reader or via e-mail

9. Vlogging/Podcasting
Built-In Camera on the Mac
Choosing Video Quality over
Quantity is Suspicious - Audio
alone? Quality is mandatory.
YouTube, Vimeo, Viddler
List your podcast in the iTunes
Music Store

10. Photo Sharing
Flickr

11. Facebook
Founded in February 2004 by
Mark Zuckerberg
Until September 2005, exclusively
for College Students
250,000,000 Active Users

12. Facebook
One Account Per Human
Groups for Networking
Businesses should have Pages,
not Accounts - can have events,
discussions, videos, like an
account.
Vanity URL’s - Minimum of 1,000
fans for Pages.

13. Posting an Event on Facebook

14. Posting an Event on Facebook

15. Facebook
Widgets
Facebook Apps
Facebook Connect

16. Twitter
Started in March 2006
Originally Designed an SMS
Forwarding Service (40404)
140 characters
30 million “users”

17. Twitter vs. Google
“Both Google and Twitter have little boxes for you to type into, but on
Google you're looking for information, and expecting a machine
response, whereas on Twitter you're declaring an emotion and
expecting a human response. This is what leads to unintentionally
ironic newspaper columns bemoaning public banality, because they
miss that while you don't care what random strangers feel about their
lunch, you do if its your friend on holiday in Pompeii.”
How Twitter works in theory
http://epeus.blogspot.com/2009/03/how-twitter-works-in-theory.html
August 14, 2009

18. Easy to Get Started

19. Twitter
#hashtags
@replies
D - Direct Messages
External API
Multiple Accounts

20. Do
Use Your Real Name
Track Conversations
Build relationships
Find new Vendors and
Contractors
Upload Your Own Photo
Link it to your Facebook Page

21. search.twitter.com
instant feedback
basis of many customer service
uses of twitter
access over the web, most twitter
clients, RSS feed or over the API

22. Don’t
Hard Sell
Be rude
Tweet a link to every new post on
your blog
Publicly thank people for following
you

23. Business Uses
Customer Service
Post Job Openings
Contests
Tweet an Event
Authentication via OAuth

24. LinkedIn
44 million users
unit of currency is the
“recommendation”

25. LinkedIn

26. To get a link to these
slides, follow @jerry
on Twitter