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Positive Distraction
Social Media and the Workplace
By Kiara Zuchkan
Image	
  by	
  elminium	
  (via	
  Flickr)	
  
Due to social media networks, the line
between our social and professional lives
has been blurred.
Image	
  by	
  blaahhi	
  (via	
  Flickr)	
  
Today, 75.4% of firms use social media for
business purposes.1
And 52.4% of those firms allow their
employees to access social media sites while
working.1
Image	
  by	
  Simon	
  Cocks	
  (via	
  Flickr)	
  
Social media outlets –
whether accessed
through a computer,
smartphone, or tablet
– have proven to be
very distracting...
Image	
  by	
  jseliger2	
  (via	
  Flickr)	
  
...yet more and more
companies are
allowing their
employees to
connect.
Image	
  by	
  alles-­‐schlumpf	
  	
  (via	
  Flickr)	
  
In fact, 64.2% of firms do not monitor the
use of Twitter, Facebook, or other social media
sites in the office.1
Image	
  by	
  gillicious	
  (via	
  Flickr)	
  
So why would 68.9% of companies choose to
implement policies that allow employees to
use social media in the workplace1?
Image	
  by	
  Daniel*1977	
  (via	
  Flickr)	
  
New research suggests that workers who are
encouraged to interact via social media are
among the most productive.2
Image	
  by	
  lovesonic	
  (via	
  Flickr)	
  
But how could one possibly focus with the
ever-present distraction that is social
networking?
Image	
  by	
  philip.bitnar	
  (via	
  Flickr)	
  
Joe Nandhakumar - a professor at Warwick
Business School - attributes the increase in
productivity to the “theory of virtual
co-presence”.2
Image	
  by	
  University	
  of	
  the	
  Fraser	
  Valley	
  (via	
  Flickr)	
  
This theory is
defined as “the
ability to
collaborate with
others over long
distances in
relatively short
productive
sessions to resolve
problems or
accomplish tasks.”2
Image	
  by	
  the	
  Freelens	
  (via	
  Flickr)	
  
Nandhakumar and his team studied a large
European company that encouraged their
employees to interact with customers using
social media sites like Twitter, Facebook, and
Skype...
Image	
  by	
  babyben	
  (via	
  Flickr)	
  
...and the newly social-media-empowered
workforce was able to accomplish more sales
and customer service tasks in a shorter period
of time.2
Image	
  by	
  vanhookc	
  (via	
  Flickr)	
  
Additional benefits of using social networking
in the office include increased collaboration
among co-workers...
Image	
  by	
  ellajphillips	
  (via	
  Flickr)	
  
...and strengthening the company’s digital
literacy in order to compete for young talent.2
Image	
  by	
  scherno	
  (via	
  Flickr)	
  
Companies also believe the use of social
media in the office leads to happier, more
comfortable employees.3
Image	
  by	
  mastrobiggo	
  (via	
  Flickr)	
  
"If you're at work 12 or 15 hours a day, there are
times when you want to break away and have a
connection with reality, and connecting with
family and friends allows you to do that. These
tools allow you to do that...without going stir
crazy.”3
- Kevin Rice, enterprise architect at
AT Kearney
Image	
  by	
  stesciuba	
  (via	
  Flickr)	
  
Despite the positive results, resistance to
implementing social media policies in major
companies is common.
Corporations fear that social networks
represent potential security breaches.2
Image	
  by	
  sam.d	
  (via	
  Flickr)	
  
“Ubiquitous digital
connectivity should be
seen not as an
unwelcome
interruption but as
part of the changing
nature of knowledge
work itself that needs
to become part of
normal, everyday
practices of
contemporary
organizations.”2
- Joe Nandhakumar
Image	
  by	
  Esparta	
  (via	
  Flickr)	
  
Management needs to ask themselves: do the
positive effects on their employees from
using social media outweigh possible security
threats?
Image	
  by	
  Richard	
  Carter	
  (via	
  Flickr)	
  
If so, we will soon be looking at a new, social-
media-equipped workforce.
Image	
  by	
  PitsLamp	
  photography	
  (via	
  Flickr)	
  
Sources Cited
1 "Social Media And The Workplace." The Social Clinic RSS. N.p.,
Mar. 2013. Web. 9 May 2013. <http://www.thesocialclinic.com/social-
media-and-the-workplace/>.
2 Warner, Bernhard. "When Social Media at Work Don't Create
Productivity-Killing Distractions." Businessweek.com. N.p., 1 Apr. 2013.
Web. 9 May 2013. <http://www.businessweek.com/articles/2013-04-01/
when-social-media-at-work-dont-create-productivity-killing-
distractions>.
3 Gaudin, Sharon. "More Companies Are OK with Employees
Using Facebook at Work."Computerworld.com N.p., 26 Mar. 2012. Web.
15 May 2013. <http://www.computerworld.com/s/article/9225558/
More_companies_are_OK_with_employees_using_Facebook_at_work
>.

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Social Media and the Workplace

  • 1. Positive Distraction Social Media and the Workplace By Kiara Zuchkan Image  by  elminium  (via  Flickr)  
  • 2. Due to social media networks, the line between our social and professional lives has been blurred. Image  by  blaahhi  (via  Flickr)  
  • 3. Today, 75.4% of firms use social media for business purposes.1 And 52.4% of those firms allow their employees to access social media sites while working.1 Image  by  Simon  Cocks  (via  Flickr)  
  • 4. Social media outlets – whether accessed through a computer, smartphone, or tablet – have proven to be very distracting... Image  by  jseliger2  (via  Flickr)  
  • 5. ...yet more and more companies are allowing their employees to connect. Image  by  alles-­‐schlumpf    (via  Flickr)  
  • 6. In fact, 64.2% of firms do not monitor the use of Twitter, Facebook, or other social media sites in the office.1 Image  by  gillicious  (via  Flickr)  
  • 7. So why would 68.9% of companies choose to implement policies that allow employees to use social media in the workplace1? Image  by  Daniel*1977  (via  Flickr)  
  • 8. New research suggests that workers who are encouraged to interact via social media are among the most productive.2 Image  by  lovesonic  (via  Flickr)  
  • 9. But how could one possibly focus with the ever-present distraction that is social networking? Image  by  philip.bitnar  (via  Flickr)  
  • 10. Joe Nandhakumar - a professor at Warwick Business School - attributes the increase in productivity to the “theory of virtual co-presence”.2 Image  by  University  of  the  Fraser  Valley  (via  Flickr)  
  • 11. This theory is defined as “the ability to collaborate with others over long distances in relatively short productive sessions to resolve problems or accomplish tasks.”2 Image  by  the  Freelens  (via  Flickr)  
  • 12. Nandhakumar and his team studied a large European company that encouraged their employees to interact with customers using social media sites like Twitter, Facebook, and Skype... Image  by  babyben  (via  Flickr)  
  • 13. ...and the newly social-media-empowered workforce was able to accomplish more sales and customer service tasks in a shorter period of time.2 Image  by  vanhookc  (via  Flickr)  
  • 14. Additional benefits of using social networking in the office include increased collaboration among co-workers... Image  by  ellajphillips  (via  Flickr)  
  • 15. ...and strengthening the company’s digital literacy in order to compete for young talent.2 Image  by  scherno  (via  Flickr)  
  • 16. Companies also believe the use of social media in the office leads to happier, more comfortable employees.3 Image  by  mastrobiggo  (via  Flickr)  
  • 17. "If you're at work 12 or 15 hours a day, there are times when you want to break away and have a connection with reality, and connecting with family and friends allows you to do that. These tools allow you to do that...without going stir crazy.”3 - Kevin Rice, enterprise architect at AT Kearney Image  by  stesciuba  (via  Flickr)  
  • 18. Despite the positive results, resistance to implementing social media policies in major companies is common. Corporations fear that social networks represent potential security breaches.2 Image  by  sam.d  (via  Flickr)  
  • 19. “Ubiquitous digital connectivity should be seen not as an unwelcome interruption but as part of the changing nature of knowledge work itself that needs to become part of normal, everyday practices of contemporary organizations.”2 - Joe Nandhakumar Image  by  Esparta  (via  Flickr)  
  • 20. Management needs to ask themselves: do the positive effects on their employees from using social media outweigh possible security threats? Image  by  Richard  Carter  (via  Flickr)  
  • 21. If so, we will soon be looking at a new, social- media-equipped workforce. Image  by  PitsLamp  photography  (via  Flickr)  
  • 22. Sources Cited 1 "Social Media And The Workplace." The Social Clinic RSS. N.p., Mar. 2013. Web. 9 May 2013. <http://www.thesocialclinic.com/social- media-and-the-workplace/>. 2 Warner, Bernhard. "When Social Media at Work Don't Create Productivity-Killing Distractions." Businessweek.com. N.p., 1 Apr. 2013. Web. 9 May 2013. <http://www.businessweek.com/articles/2013-04-01/ when-social-media-at-work-dont-create-productivity-killing- distractions>. 3 Gaudin, Sharon. "More Companies Are OK with Employees Using Facebook at Work."Computerworld.com N.p., 26 Mar. 2012. Web. 15 May 2013. <http://www.computerworld.com/s/article/9225558/ More_companies_are_OK_with_employees_using_Facebook_at_work >.