Drs. Robin Effing from the University of Twente presented on how non-profit organizations can use social media to increase member participation. The presentation discussed how social media, as envisioned by its creator Tim Berners-Lee, can help people work together. It posed two research questions: how can non-profits increase participation through social media implementation, and what design principles lead to optimal social media use as a participation tool for organizations with traditional community structures like churches, unions, and political parties. The presentation encouraged engaging on Twitter with the hashtag #socialpower.

1. Drs. Robin Effing
University of Twente
Social Media and participation
in non-profit organizations
Twitter: @robineffing
Hashtag #socialpower

2. Introduction

3. Non-profit
Organizations

8. SOCIAL

9. “The web is more a social creation
than a technical one.
I designed it for a social effect
–to help people work together –
and not as a technical toy.”
(Tim Berners‐Lee, 1999)

10. Impact

11. Social Media
Count
(Gary Hayes)

12. Social Media
Count
(Gary Hayes)

15. 2 billion clips a
day

16. Trend

17. Blue = Web 2.0
Red = Social Media

19. Method

20. RQ1: How can non-profit organizations - with community
structures – increase member participation by
implementing Social Media?
RQ2: What are the design principles for optimal
implementation of Social Media, as a participation
instrument, at non-profit organizations with traditional
communities like churches, unions and political parties?

22. Questions
Twitter: @robineffing
Hashtag #socialpower