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Robin Effing (Presenting)
Jos van Hillegersberg
Theo Huibers
Social Media Participation
And Local Politics:
A Case Study of the Enschede
Council in the Netherlands
INTRODUCTION
SMPM
CASE STUDY
QUESTIONS
INTRODUCTION
SMPM
CASE STUDY
QUESTIONS
Albrecht Dürer
Introduction
- Social Media as political game
changer
- Arab spring
- Obama & Royal
- Challenge
- CDU
- LACK OF UNDERSTANDING
INTRODUCTION
SMPM
CASE STUDY
QUESTIONS
Albrecht Dürer
The Social Media Participation Model
Albrecht Dürer
Social Media Choice
- Social Presence
(Short, Williams, Christie)
- Media Appropriateness (Rice)
- Cognitive and Affective
Organizational Communiation
(Te’eni)
- Method: qualitative interviews
Albrecht Dürer
Social Media Use
- Quantitative Construct
- E-Participation Ladder (Macintosh)
- e-Enabling
- e-Engaging
- e-Empowerment
- Method: Metrics by SMI
Albrecht Dürer
The Social Media Indicator
Albrecht Dürer
The Social Media Participation Model
Albrecht Dürer
Sense of Community
- Tacit part of community participation
- Psychological attachment
- Method: Questionnaire with 24
statements (Chavis) Likert scale
Albrecht Dürer
Sense of Community
“a feeling that members have of
belonging, a feeling that members
matter to another and to the group and
a shared faith that members’ needs will
be met through their commitment to be
together”
(McMillan & Chavis)
Albrecht Dürer
Community Engagement
- Time spent in relation to community
- Social networks (Christakis & Fowler)
- Method: inquiry of time spent and
making SNA Diagrams
- Gephi visualization software
INTRODUCTION
SMPM
CASE STUDY
QUESTIONS
Picture of the Enschede Council
Albrecht Dürer
Case Study Results
- “Twitter did not deliver the miracle
we hoped for in advance”
- Not that professional
- Lack of campaigns
- Lack of strategy and planning
Albrecht Dürer
Social Media Channel Volume
Albrecht Dürer
Social Media Participation SMI Scores
April 2012
November 2012
Albrecht Dürer
Sense of Community (SCI) Scores
Albrecht Dürer
Social Network Diagram (April)
Albrecht Dürer
Social Network Diagram (November)
Albrecht Dürer
Negative correlation
between SMI and SCI
Albrecht Dürer
Discussion
- Limited effect from social media on
community participation
- Parties struggle with social media
- Negative correlation (-.454) however
no significant causal effect has been
found.
- More refined measurements
Questions?
Contact me
robin@socialpower.nl
@robineffing
linkedin.com/in/effing
www.socialpower.nl
http://www.slideshare.net/robine
ffing

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