SocialSync - Why it exists?

SocialSync is a platform that aims to help the over 0.5 million NGOs in India establish an online presence and leverage new media tools to connect with wider audiences. It recognizes that while many NGOs are doing commendable work on the ground, they have an nearly nonexistent web presence. SocialSync provides tools to help NGOs create a distinctive web identity, showcase their work, and build social capital by involving online communities and collaborations through elements like social campaigning and idea sharing. The goal is to help channel user involvement towards social causes by connecting NGOs with their constituencies and opening channels for participation through established web identities.