How to use Social Media as a SEO technique for improving the Local Rankings - seoconference.ru 2012 Kazan / Russia

1. Using Social Media for
Improving Local Ranking
Results
Sergiu Draganus
CEO
KeywordSearchRankings.com

2. What are the Local Rankings?
• Google Venice Update and the impact in the
SearchEngineResultPages

3. Why Local is Important?
• more than 24% of the Google searches are different
based on the search location
What does this mean?
- small business ( opportunity )
- national business (selfmonitoring local online presence )
- international corporation ( brand awareness )

4. Small Business - Opportunity
keyword: pizza
google.ro

5. National Business - monitoring
Check your site’s SERPs position on different cities

6. International corporation
Check brand awareness – Global View

7. Keywords - types
• explicit keywords: pizza London, hotel Milano
keyword + location
• implicit keywords: pizza delivery, hotel, BMW
keyword only

8. Explicit keywords rankings
keyword: pizza London
google.co.uk

9. Implicit Keywords
keyword: pizza
google.co.uk

10. How to build the right Local SEO Strategy?
-Identify Keywords on your niche market
-Check each keyword’s type
-Check keyword competition level
-Build individual strategies for each keyword type

11. Local Rankings SEO factors
- Physical Address in City of Search / Google Places - presence
- Domain Authority of Website
- City name in Places Landing Page Title
- Quantity of Native Google Places Reviews
- Full Address and Local Phone Number on the Contact Page
- Quantity of Third-Party Traditional Reviews
- Velocity of Native Google Places Reviews
- Reviews from Good Authority Social Media Accounts
- GeoTagged Media Associated with Business (e.g. Panoramio, Flickr, YouTube,
Pinterest )
source: http://www.davidmihm.com/local-search-ranking-factors.shtml

12. Using Social Media for improving
Local Ranking Results
Social Media advantage is to offer easy access to:
•local communities
•local reviews
•local directories
•virality through local communities

13. Using Social Media for improving
Local Ranking Results
Social Media drives traffic and improves SEO:
-direct: likes, +1es, shares, updates, tweets
-indirect: by improving SERP rankings

14. Using Social Media for improving
Local Ranking Results
Social Media URLs rank higher because of the domain
authority level.

15. Using Social Media for improving
Local Ranking Results
How to increase site authority via Social Media:
-do follow SM links – Google+ allows it
-social bookmarking
-citations on local communities
-review articles on local blogs
-blogrolls or recommendation backlinks
-user behavior

16. Monitoring Local SEO Rankings
Search queries attributes:
-depersonalized ( cookies deleted )
-exact location match ( user’s geolocation )
-Google engine TLD or ccTLD
-search language
-device type
-real-time reports generation

17. KeywordSearchRankings.com
Bulk Live Local Customizable SERP Ranking Reports building
platform on more than 150 countries and 2500+ cities (multi-
language character set )

18. Local SEO advice
• - the SEO via Social Media - must be a continuous process -
never delete local contact presence, pages, etc
• - Social Media should be done by someone inside the
company or with a good understanding and with a high
commitment level
• - reviews, links, shares, updates velocity can have peeks but
must be continuous and the average shall easily grow
• - monitor and continuously improve your SEO strategy
according to other related factors

19. Thank You
Sergiu Draganus
CEO & cofounder
Keyword Search Rankings
twitter: @sergiuliano
www.KeySR.com