Social media and HR
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The document discusses how organizations can manage social media risks and leverage opportunities. It provides an overview of key social media channels and guidelines for monitoring employee usage. Risks include privacy issues and emergency communications challenges. Opportunities include talent recruitment, internal communications, and understanding brand sentiment. The presentation emphasizes having social media policies and tools to maximize benefits while mitigating risks.
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Social media and HR
- 1. Rains Media Social Media and HR JP Rains – Rains Media 1
- 2. Presentation Overview • Understanding Social Media • 3 things you didn’t know about the channels • Social Media Guidelines • Risk Management Rains Media • Social Media Monitoring • Privacy of the employee • Emergency Communications • Opportunities • Talent Recruitment • Communication with staff 2
- 3. Key Takeaways • Understand Social Media • Have the tools to be successful • Understand how Social Media can help Rains Media your organizational goals 3
- 4. Understanding Social Rains Media Media A generational approach 4
- 5. Usage among millennials • Your next generation of new hires • 83% will sleep next to their cell phones₁ • 90% use the internet occasionally (79% of Boomers) • 75% have a social networking profile₂ Rains Media • 64% text while driving (20% of Boomers) • 20% post videos of themselves online • Visit a social networking site 3 times more than Boomers 5
- 6. 3 Things You Didn’t Know About: • Your organization is there. Whether 1 Rains Media you know about it or not. • Your employees are there. And 2 talking about you. • Posts are shown based on Presumed 3 Relevancy. 6
- 7. 3 Things You Didn’t Know About: 1 • All tweets are permanent. Sort of. Rains Media • 99% of tweets are public. 2 • People are complaining about you 3 on it. 7
- 8. 3 Things You Didn’t Know About: • Has 14 million students and 1 recent grads. Rains Media • Premium subscriptions up 81% 2 • More than 2 million companies 3 have a company page. 8
- 9. 3 Things You Didn’t Know About • Allows companies to follow 1 employees. Rains Media • 68% of users are male. 2 • Will heavily impact Google 3 search. 9
- 10. Social Media Guidelines • 17% of Canadian Companies have a social media policy • Considering creating on? Visit existing policies • Ford • City of Seattle Rains Media • University of Maryland Medical Centre • Laurentian University • Top 3 commonalities • Purpose driven • Meant to be simple • Address organizational expectations 10
- 11. FACEBOOK COMMUNITY RESPONSE Facebook is an important channel for LU, one that allows for open and transparent conversations. While the majority of comments from users will contribute to an active and interesting community, some will not. To maintain a positive Facebook presence, LU community moderators should remove comments that: 01 Use profanity and offensive language 02 Include a personal attack towards another member 03 Harass or embarrass other members 04 Are an infringement on a copyright law or University policy 05 Advertise a specific commercial service 06 Include a threat of violence 07 Are not appropriate for all ages 08 Encourage intolerance toward a particular group 09 Are included numerous times in a single thread 10 Knowingly mislead other members
- 12. Rains Media Risk Management “Stop. Collaborate and Listen” – @Vanillaice 12
- 13. Risk Management • Social Media Monitoring • Facebook, Twitter, LinkedIn • Usage of Social Media while in the workplace Rains Media • Privacy of the employee • How does the court view Social Media • Using a Facebook account for business • Emergency Communications • In the event of Emergency 13
- 14. Social Media Monitoring • How can we find out what “they” are saying about us? • http://youropenbook.org • http://icerocket.com • Please rob me Rains Media 14
- 15. Social Media Monitoring • You can never really delete a post • Facebook now cited in 20% of US Divorces • Facebook used in multiple insurance cases Rains Media • Tweets lead to lawsuits • All Tweets are archieved by the Library of Congress 15
- 16. Privacy of the Employee • Privacy of the employee • How does the court view Social Media • Using a Facebook account for business Rains Media • Default for geo-tagged posts 16
- 17. Emergency Communications • Emergency Communications • In the event of Emergency • York University • Fire in the central heating building shut down their campus. Rains Media Hundreds of Facebook messages and tweets poured in with the lack of information • University of Western • They received 55 likes and only 8 comments on a post updated at 5:14am announcing the school’s closure. Their feedback from students was largely positive and their community was informed before their morning coffee. • In both cases, the websites were under severe strain 17 and bottlenecks caused Social Media to be the main source of information.
- 18. Emergency Communications • Control the message • Journalists are quickly defining the story before organizations • Bad news spreads a lot faster than good news • See http://en.wikipedia.org/wiki/Jerry_Sandusky Rains Media • Labour Negotiations • Observers live-tweeting from contract negotiations • Natural Disasters • Thailand, Haiti, Japan - Social Media becomes main source of communication 18
- 19. Rains Media Opportunities “Ok JP, what can we actually do with these social networks?” – Human Resource Professional 19
- 20. Opportunities • Facebook • Maximizing for internal communications • Easy to monitor employees (without spying!) • Large organizations have nation-wide groups Rains Media • Twitter • Understand brand sentiments • Advertising employment opportunities • Internal communications • Benchmarking versus competitors 20
- 21. Opportunities on LinkedIn • Talent Recruitment • Company news • Internal messages • Expanded organizational visibility Rains Media • Verifying information 21
- 22. Opportunities on LinkedIn • Talent Recruitment Rains Media 22
- 23. Opportunities on LinkedIn • Talent Recruitment Rains Media 23
- 24. Opportunities on LinkedIn • Organizational News Rains Media 24
- 25. Opportunities on LinkedIn • Verifying information Rains Media 25
- 26. Rains Media Discussion You have the floor! 26
- 27. Contact Information • Please do reach out to me via • LinkedIn • Twitter • Google Plus Rains Media • JPRains.com • jp@jprains.com 27
Editor's Notes
- 1: http://pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf page 39 2: 86% amongst College educated and 59% amongst non-college