The document discusses social media analytics tools like HootSuite and metrics for different social media platforms. It provides details on HootSuite features like scheduling posts, monitoring searches, and analytics available for Pro users. A variety of free and paid tools are listed for measuring social media performance, including Facebook Insights, Google Analytics, and Twitter analytics. Finally, visual tools like Infogr.am, Piktochart, and Animoto are presented for creating infographics and videos.