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Presentation -- Why Search Marketers Need to Socialize
Search marketers must adapt to a social world where consumers engage with brands on social media. While search engine marketers (SEMs) focus on biddable media and data optimization, social media marketers (SMMs) focus on community management and brand awareness. As these worlds converge, SEM skills in testing and analytics combine with SMM skills in content distribution and community building. New tools allow for cross-channel collaboration and integration of social media into overall marketing strategies.
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Presentation -- Why Search Marketers Need to Socialize
- 1. Search Marketers in a Social World
- 2. Search Engine Marketer SEM Consumer
- 3. Social Media Marketer SMM Consumer
- 4. Convergence • SEM exper6se – Biddable media – Moving Data points – Investment experts – Tes6ng and itera6on – Real Time reac6ve
- 5. Push and Pull • Scale • Awareness • ACribu6on • Limited Scale • High ROI • Measurable
- 6.
- 7. Graph Search For the Marketer: For Personal Discovery:
- 8.
- 9. API Tools SEM Social Workflow Cross Channel Collabora6on Rapid Deployment
- 10. Unique to Social Media Marke6ng Brand Crea6ve Community Management Paid Media PR-‐Events
- 11. Thank You • Jim.Grates@Socialyse.net