Aci 5-tools
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This document outlines 5 tools that every marketer should know: 1) tools for audience insights and leveraging social media data; 2) link shorteners for calls-to-action and increasing social sharing; 3) landing page optimization tools for analyzing website usage; 4) design tools for creating graphics without experience; and 5) data visualization tools for connecting to multiple data sources without coding. It provides examples of using these tools together in a marketing strategy.
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Aci 5-tools
- 3. 8 Countries 50 States 210 State Agency departments
- 4. Tool Time 5 Tools Every Marketer Should Know
- 5. Audience Insights • Target Market Research • Custom Uploads • Leverage Facebook Data • Acxiom, Datalogix, and Epsilon
- 6. • Link Shortner • Adds a Call-To-Action • Increase the value of social sharing!
- 8. • Landing Page Optimization • Web Usage Analysis • Click maps • Heat Maps • Scroll Maps • Applications • Are users finding the info you want them to see? • Are there unnecessary distractions you can remove? • Do mobile, tablet & desktop users behave differently?
- 10. • Create Design Quality Graphics • No Experience Required • Pre-Formatted Templates • Email, Social, Web & More • Free
- 11. • Create meaningful data visualizations • No code / data analysis experience required • Connect to multiple data sources • Drag and drop interface • Public desktop version is free • Alternates: • Google Data Studio • Raw Density Design
- 12. PRO TIP: Use Data Viz for Content
- 13. FB Insights: Well Researched Topic Canva: A stunning, attention-grabbing graphic created by an amateur Tableau: A Meaningful data visualization providing value Use Hotjar to analyze user scroll Snip.ly: Convert on the traffic you send to this thoughtfully strategized article!
Editor's Notes
- For those of you I haven’t had the pleasure of meeting yet, my name is Jake Waldrop and I am the Sr. Marketing Manager at Kalkomey Enterprises -
- Some of you may be familiar with our online courses Hunter-ed.com or the Today’s Hunter print publications.
- But we do a lot more, including event management & certification records management. In total Kalkomey is trusted to provide safety education materials in some shape, way or form in 8 countries, all 50 states & 210 state agencies.
- So that’s a little about Kalkomey, As a marketer, like all of you here, I go to conferences each year to stay on top of my game. That’s why we’re all here right? To learn from the speakers that present and talk to each other that work. Well, one of my favorite parts of every conference is learning new tools I can take back home and immediately start using. I’ve put together some of my favorites. I’m not going to talk strategy or tactics at all. Straight forward here are some really cool tools you might not be using, but should be. So I want to do a quick poll: How many of you deal with social media on a daily basis? What about data? Websites?
- Facebook Audience Insights is a tool designed to help marketers learn more about their audience, including aggregate information about geography, demographics, purchase behavior and more. If you have a customer list (email list) You can upload to Facebook and generate an insights report. Facebook will match the emails uploaded to facebook profiles And aggregate meaningful data Demographic Geographic Socio Cultural Economic lifestyles Purchase activity PRO TIP: Segment Your Customer Lists by usage BEFORE uploading to learn specific data about your best customers The best, most accurate data you have as an agency is YOUR OWN data! Facebook will break it down, analyze and pull in additional data about your own customers in minutes. Facebook Ad campaigns (Reactivate / retain hunters) Focus message scope based on customer segmentation
- Sniply is a URL shortner similar to bit.ly or ow.ly but with a unique twist. Sniply will add a Call to Action on the page you’re linking to. This really unlocks a lot of potential when social sharing because no matter what the content, you are adding your branding and message to any page.
- Hotjar is an incredibly inexpensive tool to analyze visitor behavior on your websites and improve the user experience for them. Hotjar offers, click maps, scroll maps (so you can see how users on mobile and tablet differ from desktop
- PRO TIP: Use Data visualizations as sources of content- Give Dear example.