Google for nonprofits New Zealand
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Google offers several free and discounted programs to help nonprofits with their digital needs including Google Apps for Nonprofits which provides free access to Gmail, Drive, and other tools with 30GB of storage per user. The Google Ad Grants program provides $10,000 per month in free AdWords advertising credits. The YouTube Non-Profit Programme enhances features for charities including call to action overlays and branding opportunities. Google Earth Outreach also offers custom maps and GIS data import through Google Earth Pro.
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Google for nonprofits New Zealand
- 1. Google for Nonprofits Ryan Jones Marketing Coordinator
- 2. What is Google for Nonprofits? • Google Apps for Nonprofits • Google Ad Grants • YouTube Non-Profit Programme • Google Earth Outreach
- 3. Google Apps for Nonprofits • Free access to Google Apps • Gmail • Google Calendar • Google Drive • Google Docs • Google Groups • 30GB cloud storage per user • 24/7 support
- 4. Google Ad Grants • In-kind AdWords advertising • $10,000 budget per month • $2 maximum cost per click (CPC) • Target keywords • Increase visibility on Google.co.nz
- 6. Google Ad Grants Resources • Google Ad Grants Nonprofit Guide • http://bit.ly/AdGrantsNonprofitGuide • Need Google Analytics for maximum benefit • http://google.com/analytics
- 7. YouTube Non-Profit Programme • Enhanced features for charities • Call to action overlays • Increased branding opportunities
- 10. Call to action overlays
- 11. Resources for charities • YouTube Playbook for Good: http://bit.ly/PlaybookForGood • YouTube for Nonprofits: https://www.youtube.com/nonprofits
- 12. Google Earth Outreach • Google Earth Pro • Create customised maps • Turn maps into movies • Use detailed Google Earth maps • Import GIS data Example: Singapore Grand Prix https://www.youtube.com/watch?v=r5YZRdpUr8Y
- 14. Join Google for Nonprofits Free registration! Visit http://www.google.co.nz/nonprofits/join/
Editor's Notes
- Cheaper technology for charities Technology companies such as Microsoft, Symantec and more donate their products to New Zealand not-for-profits. This way not-for-profits can spend their money on service delivery instead of IT equipment. Each donor partner offers a generous amount of software per organisation and in some cases we can assist with any extra you may need. TechSoup New Zealand does not receive funding for this program. We keep it sustainable by charging a small administration fee on each order, which is generally equal to about 4-8% of retail price.
- Track conversions from your ads – number of people who make a donation as a result Use this data to optimise your website and ad copy to fix issues which may be blocking donations Ads only appear on Google search results Can only run text ads EXPERIMENT!
- Similar to being a YouTube partner, but with specific functions for charities, and extra promotion.
- Set visible URL and actual URL separately – so you can write your website on the page, but link to a specific landing page Can be used to drive donations
- Guidelines on how to maximise your benefits through YouTube for Nonprofits, a wealth of knowledge for charities getting started on YouTube. Storytelling
- Of course there is a free version, and Google Maps, but Google Earth Pro allows you to turn your maps into movies
- If you are registered with TechSoup New Zealand, you will just need your charities commission number to complete your registration. If you are not yet registered, please make sure you register prior to attempting to register with Google for Nonprofits