Slides from a presentation I did on August 23, 2011 to a group of business owners and business folk. The content is about a systemised approach to getting business results from Social Media

1. Social Media 4
Business
A System That’s
As Easy As
ABCD
August 23, 2011

2. More Than A Passport

3. A Very Powerful Lesson…

4. Why Social Media?

5. Social Media Statistics
• 9% of consumers can be reached
through e-mail only
(MarketingSherpa)
• 73% of consumers can be reached
through a social network
(BazaarVoice)

6. Social Media In Australia…
1. Facebook – 12 million Unique
Australian Visitors (UAVs) per
month
2. YouTube – 10 million
3. Blogs – 6.9 million
4. Twitter – 2 million
5. LinkedIn – 1.8 million

7. So, Why Aren’t More
Businesses Doing
More With
Social Media?

8. Social Stream System
Align With Become Consistency Direct
Your The And Your
Ideal Authority Timing Traffic
Customer

9. Align With Your Customer
• Know your market.
– What information are they looking for?
– What are they listening out for?
– How do they want to feel?
• Create a Persona
• Write 50 headlines that would be of
interest to them

10. Become The Authority
• What are the Top 100 websites in
your market?
• Who are the People that your
market looks up to?
• Be an “Aggregator”
• Aggregators get as much credit as
the original author!

11. Consistency & Timing
• Establish a routine and stick to it
• Post when your market is online?
– 11:00am - 3:00pm
– 6:00pm - 9:30pm

12. Direct Traffic To Your Site
1. Have a well-designed Blog
2. Write & post 2 articles per week
• Send people back to your website
3. Create a Sales Page
4. Send out 2 promotional posts per
month
• Send people back to your Sales Page.

13. What Makes a Good Blog?

14. What Makes A Good Blog?

15. Social Streaming
1. Blog
5. Email
Newsletter 2. RSS Feed
4. Facebook
Fan Page 3. Twitter

17. What Do You Do Next?
• Get onto all the MAJOR social
networks
– Create a consistent Brand & Profile
• 2 Blog Posts per week
– 2 hours per week
• Consistent posting on Social Networks
– 50 minutes per day
• One Sales Promotion per month

18. How To Social Stream
And Still Get Paid

20. Questions?
luce@conversionleadership.com