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Slide Presentation For
Realtors®
The Art & Science of
Social Media Marketing 101
For Realtors®
SOCIAL Media marketing
Emphasis
What is Social
In The Beginning
• Facebook
• Twitter
• Pinterest
• Instagram
• Linkedin
• And NOW!!!
Facebook
Current Facebook Posting Strategy is based on the following:
• Facebook algorithm is constantly changing.
• Facebook algorithms emphasis may be placed on Text, Photos or
Video. Changes to the Facebook algorithm are as frequent as every 2 –
6 weeks
• Facebook was primarily a “Social” platform and secondly a “Paid”
platform for business advertising… Not anymore… Stock price,
Shareholders… But!!!
• The average lifespan of a Facebook Post is approximately 1.5 hours.
Posting every hour is paramount, if you want your post to be seen.
“Out of sight, Out of mind”
Another Change 11/9/2016
Want Large Text?
Use under 35 characters
Facebook Cover Photo
828px x 315px
#Hashtags - Facebook
Twitter
Current Twitter Posting Strategy is based on the following:
• The average number of Twitter accounts a person "Follows" is 120
• Individuals Tweet approximately 7 times a day. Businesses even more...
• It is estimated the News Feed of a Twitter account serves over 1500
Tweets per day... That's a lot of scrolling down.
• The average lifespan of a Tweet is 17 to 23 minutes, before it is beyond
the scrolling efforts of the viewer.
“Out of sight, Out of mind”
Twitter Examples
#Hashtags - Twitter
Results
Pinterest
Pinterest - Real Estate Example
Instagram
#Instagram - Hashtags
Instagram #Hashtag Example
Keep your eye on this…
Linkedin
Linkedin - Company Page Example
Linkedin - Company Page Post
The Others
• Google +
• SnapChat
• Facebook “Live” ***** Get active now.
For Full In-Person
Presentation Contact:
Leigh Edward Somers
(O) 904-567-6080
(C) 904-994-4363
leigh@onlinevirtualrep.com
www.onlinevirtualrep.com

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Social Media Marketing For Realtors® 2017