Social Media
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The document discusses the rise of social media as a new form of media in the 21st century. It defines social media as the sharing of media and information through internet and web publishing. Some key forms of social media mentioned include social networking, media sharing, blogging, and microblogging. The document notes that social media is user-generated, interactive content that has helped create a more global and connected culture. Statistics provided show rising usage of social media platforms like YouTube, Twitter, Facebook and blogging from 2006 to 2009.
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Social media has evolved from early online communities and message boards into prominent platforms like blogs, wikis, social networks and media sharing sites. These new forms of social media are user-driven, community-oriented and allow for easy sharing of content. They have become important outlets for public relations by allowing two-way communication, viral sharing of messages and high visibility online. The document recommends that PR professionals leverage social media monitoring, outreach and distribution tools to optimize their strategies and engage with target audiences.
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Social media has evolved from early online communities and message boards into prominent platforms like blogs, wikis, social networks and media sharing sites. These new forms of social media are user-driven, community-oriented and allow for easy sharing of content. They have become important outlets for public relations by engaging target audiences and allowing for two-way communication. The Vocus white paper recommends that PR professionals leverage social media monitoring, outreach and distribution tools to optimize their strategies and integrate social media into their initiatives.
Lecture1 nm context
1. New media refers to cultural and social frameworks for using technologies, rather than the technologies themselves, and includes current media ecologies that facilitate communication between humans and technologies.
2. Examples of new media discussed include social robots, robotic prosthetics, sociable technologies, thought control devices, and artificial intelligence technologies.
3. New media are experiential media that facilitate activities in real time, are personalized yet socially embedded, and networked to enable telepresence and localized media experiences through transdisciplinary collaboration.
New Media: Overview & A Model of YouTub Edu
YouTube, Facebook and Twitter have become the new weapons of mass mobilization, especially in the Arab World. These tools include the whole media and modern technology, which depends mainly on the Internet.
YouTube, which was founded in February 2005, allows millions of people to discover, watch and share originally created videos, not only but also created many channels, in various fields of the life. One of the important uses of YouTube is for education & training. This proposed model of YouTube Channel is creating a specialised university channel which could be of great interest to the students, trainers, interests & public, as they will benefit from the services provided, especially in the framework of media training.
My project explores how we can use YouTube more effective in field of teaching & training, and how we can use it to reveal our insights in new ways.
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Social Media
- 1. Social Media New Media in the 21st Century By Jamie Travis
- 2. What is it? the sharing of media and information through Internet and web publishing techniques
- 3. What is it? Social Networking Media Sharing Social Bookmarking Blogging and MicroBlogging
- 4. Why is it different? Media 2.0 User-generated Prosumer Changeable Mixed Interactive
- 5. A Changing Culture Media Textbook Nonlinear Involvement Print + Media
- 6. A Changing Culture Culture + commerce Consumer-based marketing Content of the new medium “Global Village” Marshall McLuhan
- 7. A New Medium, A New Culture Tom Wolfe Journalism’s New Era Blogging = journalism?
- 8. A New Medium, A New Culture
- 9. Usage
- 10. Usage
- 11. Usage
- 12. The Effect 57% of teens are content-producers 55% American Youth use social networking sites 35,000 new videos being posted daily on YouTube (2006) 6 Million Twitter users (2008) 77.7 million bloggersin the U.S. (2008) Facebook: 300 million in Oct. 2009, up from 41 million in August 2009.
- 13. Sources (n.d.). Optimizing your public relations with social media. Vocus Whitepaper, Retrieved from http://www.vocus.com/wp/socialmediawp.pdf Johnson, T. J. and Kaye, B. K. (2004). Wag the blog: How reliance on traditional media and the internet influence perceptions of weblogs among blog users.Journalism and Mass Communication Quarterly, 81(3):622-642 Khalilov, D. (2009, September 07). Forty two tools of social media marketing. The Social Media Wave, Retrieved from http://thesocialmediawave.com/165/ Kaplan A. M., Haenlein M. (2009) Users of the world, unite! The challenges and opportunities of social media, Business Horizons, Vol. 53, Issue 1 Lardinois, F. (2008). Obama's social media advantage. Read Write Web, Retrieved fromhttp://www.readwriteweb.com/archives/social_media_obama_mccain_comparison.php Shaw, F. (2007, February 16). What is Social media?. Retrieved fromhttp://scobleizer.com/2007/02/16/what-is-social-media/