YouTube, Facebook and Twitter have become the new weapons of mass mobilization, especially in the Arab World. These tools include the whole media and modern technology, which depends mainly on the Internet.
YouTube, which was founded in February 2005, allows millions of people to discover, watch and share originally created videos, not only but also created many channels, in various fields of the life. One of the important uses of YouTube is for education & training. This proposed model of YouTube Channel is creating a specialised university channel which could be of great interest to the students, trainers, interests & public, as they will benefit from the services provided, especially in the framework of media training.
My project explores how we can use YouTube more effective in field of teaching & training, and how we can use it to reveal our insights in new ways.
Mass media plays an important role in education by instructing people through projects like educational television. This media-based education helps people develop basic skills and improve their standard of living. Technological advances throughout the 20th century changed media and communication, making forms of media like television and computers more human-like in how they interact. Today, the importance of media is immense due to modern technology and its significant impact on our lives and behaviors from a young age. Social media allows for quick sharing of content and real-time interaction, transforming how we do business and life, though retailers must engage customers on social media through relevant content in order to be successful. Media technology has made viewing easier over time and encourages technology use in schools, bringing
Role of Civil Society - Internet governance and developing countriesKutoma Wakunuma
This document summarizes a research paper on the role of civil society in Internet governance and its impact during the World Summit on the Information Society (WSIS). It discusses the objectives and methodology of the research. The key findings are that civil society played an important role in WSIS through various caucuses and working groups, and helped advocate for issues like human rights, freedom of expression, and open source software. While civil society's participation highlighted digital inequalities, it also faced challenges in ensuring developing country issues were adequately reflected in WSIS outcomes. The research aims to analyze civil society's influence on developing countries regarding Internet governance.
The document discusses media influence and its effects. It covers:
I. The development of different forms of mass media including broadcast, film, internet, mobile, print media.
II. How media influences young people through advertising and shaping beliefs and values. Excessive violence and unhealthy body images in media can negatively impact youth.
III. The connection between media and public opinion, as media is now the most powerful tool for shaping public opinion and perceptions.
The Rise Of Social Media And Its Impact On Mainstream Journalismtwofourseven
This document provides a summary of a working paper about how mainstream media organizations in the UK and US are responding to the rise of social media and user-generated content.
The key conclusions are:
1. Participation in social media has exploded in recent years, forcing traditional media to take note.
2. Social media is fundamentally changing breaking news by compressing news cycles and increasing pressure on editors.
3. Journalists are beginning to embrace social media, but on their own terms by marrying new tools with organizational norms through guidelines and training.
4. Social media is creating an extra layer of information and opinion, not replacing journalism, though people increasingly engage with information recommended by friends.
Engaging social multimedia marketing for educational programsDepartament Ftt Ubb
1) The document discusses engaging social multimedia marketing strategies for educational programs.
2) It provides background on new media, social media, and how students now prefer mobile and interactive learning environments.
3) The document proposes a social multimedia marketing plan for a Film and Media department at a university, including using platforms like Facebook, Twitter, YouTube, and a blog to engage students, build the brand, and gain more interest in the department's programs.
This document provides an overview of a qualitative research study on Uber users and non-users. It includes acknowledgements, an index, abstract, introduction outlining the research question and sub-questions, and a literature review on topics such as the sharing economy, motivations for participation, and an overview of Uber. The research question aims to understand the key factors in users' decisions to use or not use Uber. It explores what Uber represents to users and lessons that can be learned from the Uber experience. The study involved 20 in-depth interviews that are analyzed to identify themes.
Government social media adoption and use is increasing globally. The United Arab Emirates ranks highly in e-government development and online services, though opportunities remain to improve public engagement and cross-government collaboration through social media. An initiative developed social media guidelines for UAE government entities to help them communicate safely and effectively with the public to design and deliver programs and services. The guidelines addressed key issues like access management, legal concerns, account management, content oversight, and employee and public conduct policies. Widespread social media use in the UAE presents opportunities to enrich citizen engagement and public services if governments actively participate; otherwise a "government-society social media divide" could emerge.
The document discusses community media and its role in development contexts. It defines community media as using participation communication to give marginalized groups a platform to voice concerns and solutions. While communities were traditionally geographic, new forms have emerged online. Community media employs various channels like radio to achieve local participation and address needs. Technologies can enhance participation but must consider local access, values, and not replace traditional community structures.
Mass media plays an important role in education by instructing people through projects like educational television. This media-based education helps people develop basic skills and improve their standard of living. Technological advances throughout the 20th century changed media and communication, making forms of media like television and computers more human-like in how they interact. Today, the importance of media is immense due to modern technology and its significant impact on our lives and behaviors from a young age. Social media allows for quick sharing of content and real-time interaction, transforming how we do business and life, though retailers must engage customers on social media through relevant content in order to be successful. Media technology has made viewing easier over time and encourages technology use in schools, bringing
Role of Civil Society - Internet governance and developing countriesKutoma Wakunuma
This document summarizes a research paper on the role of civil society in Internet governance and its impact during the World Summit on the Information Society (WSIS). It discusses the objectives and methodology of the research. The key findings are that civil society played an important role in WSIS through various caucuses and working groups, and helped advocate for issues like human rights, freedom of expression, and open source software. While civil society's participation highlighted digital inequalities, it also faced challenges in ensuring developing country issues were adequately reflected in WSIS outcomes. The research aims to analyze civil society's influence on developing countries regarding Internet governance.
The document discusses media influence and its effects. It covers:
I. The development of different forms of mass media including broadcast, film, internet, mobile, print media.
II. How media influences young people through advertising and shaping beliefs and values. Excessive violence and unhealthy body images in media can negatively impact youth.
III. The connection between media and public opinion, as media is now the most powerful tool for shaping public opinion and perceptions.
The Rise Of Social Media And Its Impact On Mainstream Journalismtwofourseven
This document provides a summary of a working paper about how mainstream media organizations in the UK and US are responding to the rise of social media and user-generated content.
The key conclusions are:
1. Participation in social media has exploded in recent years, forcing traditional media to take note.
2. Social media is fundamentally changing breaking news by compressing news cycles and increasing pressure on editors.
3. Journalists are beginning to embrace social media, but on their own terms by marrying new tools with organizational norms through guidelines and training.
4. Social media is creating an extra layer of information and opinion, not replacing journalism, though people increasingly engage with information recommended by friends.
Engaging social multimedia marketing for educational programsDepartament Ftt Ubb
1) The document discusses engaging social multimedia marketing strategies for educational programs.
2) It provides background on new media, social media, and how students now prefer mobile and interactive learning environments.
3) The document proposes a social multimedia marketing plan for a Film and Media department at a university, including using platforms like Facebook, Twitter, YouTube, and a blog to engage students, build the brand, and gain more interest in the department's programs.
This document provides an overview of a qualitative research study on Uber users and non-users. It includes acknowledgements, an index, abstract, introduction outlining the research question and sub-questions, and a literature review on topics such as the sharing economy, motivations for participation, and an overview of Uber. The research question aims to understand the key factors in users' decisions to use or not use Uber. It explores what Uber represents to users and lessons that can be learned from the Uber experience. The study involved 20 in-depth interviews that are analyzed to identify themes.
Government social media adoption and use is increasing globally. The United Arab Emirates ranks highly in e-government development and online services, though opportunities remain to improve public engagement and cross-government collaboration through social media. An initiative developed social media guidelines for UAE government entities to help them communicate safely and effectively with the public to design and deliver programs and services. The guidelines addressed key issues like access management, legal concerns, account management, content oversight, and employee and public conduct policies. Widespread social media use in the UAE presents opportunities to enrich citizen engagement and public services if governments actively participate; otherwise a "government-society social media divide" could emerge.
The document discusses community media and its role in development contexts. It defines community media as using participation communication to give marginalized groups a platform to voice concerns and solutions. While communities were traditionally geographic, new forms have emerged online. Community media employs various channels like radio to achieve local participation and address needs. Technologies can enhance participation but must consider local access, values, and not replace traditional community structures.
The document provides information and discussion points for an upcoming media studies exam, including:
- A short test on representations, public sphere, and hegemony theories from the class blog.
- Instructions to learn about narrative theory for the following Thursday.
- A debate prompt on how the media is becoming more democratic, with examples to support or deny the claim.
- Discussion of citizen participation and informed democracy in relation to definitions of democracy from sources like Wikipedia.
- Tasks to investigate examples of user-generated content and assess claims of increased democracy.
- Guidance on writing successful exam answers, including clear structure, examples, and terminology.
Mac301 Global Media and New Media 2009-10Rob Jewitt
Lecture slides used in the Level 3 MAC301 module. Starts by framing common attitudes to global media ownership by drawing on political economy (globalisation, Americanisation, McDomination, etc). Goes on to consider the emergence of disruptive media organisations threatening the established hegemony. Sets this against the background of creativity and creative uses of media forms in order to question how valid the certainties of globalisation are.
Women have made significant gains in new media in India. While only 70% of India's population uses mobile phones, 40% of India's 125 million internet users are women. Women have also found success in technical fields like aerospace, with individuals like Kalpana Chawla becoming the first Indian woman in space. However, new media also presents disadvantages like reduced privacy, spread of misinformation, and risks from cyberbullying and identity theft that disproportionately impact women.
The Digital Revolution with @drbexl and @tim_hutchingstim_hutchings
This document provides an overview of a presentation on the digital revolution. It discusses various aspects of how digital technologies are impacting and changing traditional media forms, including broadcasting, newspapers, music, cinema, publishing, and more. Some key themes discussed include the fragmentation of audiences, challenges to established authority structures, concerns about privacy in a digital age, and debates around whether recent technological changes truly constitute a revolution or simply an evolution. The document aims to promote discussion on how digitalization is affecting media industries and social practices.
The Digital Revolution? For #MediaLit14, with @drbexl & @tim_hutchingsBex Lewis
This document provides an overview of a presentation on the digital revolution. It discusses how technologies like Twitter, mobile phones, and the internet have changed communication and media consumption. It also addresses how these changes impact concepts like authority, privacy, and whether a true revolution is occurring. Several topics are covered in the presentation, including the impact of new media on traditions like church, print media, broadcasting, and how industries like music and film have adapted to the digital age.
IMPACT OF TECHNOLOGY AND MEDIA ON SCHOOL AND CULTUREAmenahGondal1
The document discusses the impact of technology and media on school and culture. It defines technology, media, school and culture. It describes how technology and various media types are used in schools and their benefits, including improved student engagement and access to education. However, overuse of technology can also be distracting and reduce social interactions. The relationship between technology and culture is also examined, showing how they influence each other cyclically. The media impacts culture both positively by informing and entertaining, and negatively by promoting unhealthy behaviors.
This document discusses the rise of participatory or "We Media" where audiences are taking a more active role in shaping news and information. It explores how new technologies have empowered ordinary people to contribute, share and spread news in decentralized ways that challenge traditional top-down media organizations. Both benefits and challenges are noted, as participatory media's impact on journalism is still unfolding.
This document discusses the changing role of journalism in the age of social media. It covers several key points:
1. Journalism is shifting from one-way mass communication to participatory work that includes user-generated content from social media platforms. This has weakened the traditional agenda-setting power of media.
2. Social media allows news to spread more horizontally between citizens but also threatens the credibility of journalism. Professional journalists struggle with relying on user content while maintaining gatekeeping skills.
3. Both successes and failures of social media for journalism are explored through case studies like Wikileaks, the role of bloggers/influencers, and how mainstream media is struggling to capture new digital revenues.
4.
The document discusses how social media has impacted journalism. It notes that anyone can now engage in journalism by telling compelling stories on social media. It also discusses how social media allows for more participation and user-generated content. While this has benefits like greater distribution of information, it also poses challenges for professional journalists in maintaining objectivity, credibility, and business models. The rise of social media requires journalists to adapt strategies to engage audiences and maintain relevance in a changing media landscape.
The document discusses how social media has impacted journalism. It notes that anyone can now engage in journalism by telling compelling stories through various online platforms. While this has democratized information sharing, it has also weakened traditional news agenda setting and influenced what the public discusses. The document also discusses how social media allows for more direct interaction between journalists and audiences, but that journalists still aim to maintain standards of objectivity, investigation, and accountability. It explores challenges like declining revenue and the rise of native advertising, as well as opportunities for multimedia storytelling and engaging audiences.
Wave 1 - Web 2.0 The Global Impact | UM | Social Media TrackerUM Wave
Wave 1 - Web 2.0 The Global Impact, demonstrated that social media was living up to the hype, there was a large and active community communicating online.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
The document discusses how social media has impacted journalism. It notes that anyone can now engage in journalism by telling compelling stories on social media. It also discusses how social media allows for more participation and user-generated content. While this has benefits like greater distribution of information, it also poses challenges for professional journalists in maintaining objectivity, credibility, and business models. The document examines case studies and lessons around how journalists can adapt practices to the social media age.
Presentation for my first Documentary #Revolution_dot_com
Using of new media during Egyptian revolution, support its objectives represented link inside & outside. It was the first spark for the fall of the regime. Rafiq, Vivian & group of Egyptians in UK, created page on Facebook (United Egyptian) to support revolution, & communicate with demonstrators. It was the most important page covered revolution outside Egypt, had prominent role in support Egyptian uprising in UK.
ID14 – my 2014 observations in interactive designPetra Sell
In our business, time never stands still. In order to keep up with the latest developments in user interface design, browse through more than 100 slides full of insides and inspirations.
this si a follow-up of http://www.slideshare.net/ProphetsAgency/trends-in-interactive-design-2013
Do you miss a voice-over?
Download this presentation including my speaker notes for 3 euro on https://gum.co/id14
or book me for a presentation in your office or next event
http://volpelino.com/id14
Find the Interface Design trends for 2014 by - now freelance - Petra Sell on:
http://www.slideshare.net/volpelino/id14
Prophets Agency presents "ID13": the trends in Interactive Design for 2013. Third year in a row, after the ID11 and ID12 trends. Written and designed by our Design Director Petra Sell.
Starting at the emerging trends in 2012 moving to what is happening in interaction design in 2013. the consolidation of ongoing trends up to future thinking and some advice on how to keep up.
Take your time to browse through the 147 slides of this impressive deck. Brands who fancy a 'live' presentation in their offices can contact us to make an appointment. Do spread along, cause sharing still is caring.
The document discusses new media technology and its impact on the media industry and mass communications. Some key points:
- New media technology refers to the application of digital/computer technology to mass communications.
- In recent years, the internet has emerged as a major communication medium and digital technology has changed models of media production and business.
- Both traditional and new media now incorporate and influence each other through the process of media convergence.
- It is important for mass communications students to understand new media technology and the changes it brings.
The Reasons social media contributed to 2011 Egyptian RevolutionWaqas Tariq
In recent years, social media has become very significant for social networking. In the past, its main use was personal, but nowadays, its becoming part of all facets of our lives, social and political. In the first quarter of 2011, the Middle East has witnessed many popular uprisings that have yet to reach an end. While these uprisings have often been termed “Facebook Revolutions” or “Twitter Revolutions”, there are many ambiguities as to the extent to which social media affected these movements. In this paper we discuss the role of social media and its impact on the 2011 Egyptian revolution. Though the reasons for the uprising were manifold, we will focus on how social media facilitated and accelerated the movement.
The document provides information and discussion points for an upcoming media studies exam, including:
- A short test on representations, public sphere, and hegemony theories from the class blog.
- Instructions to learn about narrative theory for the following Thursday.
- A debate prompt on how the media is becoming more democratic, with examples to support or deny the claim.
- Discussion of citizen participation and informed democracy in relation to definitions of democracy from sources like Wikipedia.
- Tasks to investigate examples of user-generated content and assess claims of increased democracy.
- Guidance on writing successful exam answers, including clear structure, examples, and terminology.
Mac301 Global Media and New Media 2009-10Rob Jewitt
Lecture slides used in the Level 3 MAC301 module. Starts by framing common attitudes to global media ownership by drawing on political economy (globalisation, Americanisation, McDomination, etc). Goes on to consider the emergence of disruptive media organisations threatening the established hegemony. Sets this against the background of creativity and creative uses of media forms in order to question how valid the certainties of globalisation are.
Women have made significant gains in new media in India. While only 70% of India's population uses mobile phones, 40% of India's 125 million internet users are women. Women have also found success in technical fields like aerospace, with individuals like Kalpana Chawla becoming the first Indian woman in space. However, new media also presents disadvantages like reduced privacy, spread of misinformation, and risks from cyberbullying and identity theft that disproportionately impact women.
The Digital Revolution with @drbexl and @tim_hutchingstim_hutchings
This document provides an overview of a presentation on the digital revolution. It discusses various aspects of how digital technologies are impacting and changing traditional media forms, including broadcasting, newspapers, music, cinema, publishing, and more. Some key themes discussed include the fragmentation of audiences, challenges to established authority structures, concerns about privacy in a digital age, and debates around whether recent technological changes truly constitute a revolution or simply an evolution. The document aims to promote discussion on how digitalization is affecting media industries and social practices.
The Digital Revolution? For #MediaLit14, with @drbexl & @tim_hutchingsBex Lewis
This document provides an overview of a presentation on the digital revolution. It discusses how technologies like Twitter, mobile phones, and the internet have changed communication and media consumption. It also addresses how these changes impact concepts like authority, privacy, and whether a true revolution is occurring. Several topics are covered in the presentation, including the impact of new media on traditions like church, print media, broadcasting, and how industries like music and film have adapted to the digital age.
IMPACT OF TECHNOLOGY AND MEDIA ON SCHOOL AND CULTUREAmenahGondal1
The document discusses the impact of technology and media on school and culture. It defines technology, media, school and culture. It describes how technology and various media types are used in schools and their benefits, including improved student engagement and access to education. However, overuse of technology can also be distracting and reduce social interactions. The relationship between technology and culture is also examined, showing how they influence each other cyclically. The media impacts culture both positively by informing and entertaining, and negatively by promoting unhealthy behaviors.
This document discusses the rise of participatory or "We Media" where audiences are taking a more active role in shaping news and information. It explores how new technologies have empowered ordinary people to contribute, share and spread news in decentralized ways that challenge traditional top-down media organizations. Both benefits and challenges are noted, as participatory media's impact on journalism is still unfolding.
This document discusses the changing role of journalism in the age of social media. It covers several key points:
1. Journalism is shifting from one-way mass communication to participatory work that includes user-generated content from social media platforms. This has weakened the traditional agenda-setting power of media.
2. Social media allows news to spread more horizontally between citizens but also threatens the credibility of journalism. Professional journalists struggle with relying on user content while maintaining gatekeeping skills.
3. Both successes and failures of social media for journalism are explored through case studies like Wikileaks, the role of bloggers/influencers, and how mainstream media is struggling to capture new digital revenues.
4.
The document discusses how social media has impacted journalism. It notes that anyone can now engage in journalism by telling compelling stories on social media. It also discusses how social media allows for more participation and user-generated content. While this has benefits like greater distribution of information, it also poses challenges for professional journalists in maintaining objectivity, credibility, and business models. The rise of social media requires journalists to adapt strategies to engage audiences and maintain relevance in a changing media landscape.
The document discusses how social media has impacted journalism. It notes that anyone can now engage in journalism by telling compelling stories through various online platforms. While this has democratized information sharing, it has also weakened traditional news agenda setting and influenced what the public discusses. The document also discusses how social media allows for more direct interaction between journalists and audiences, but that journalists still aim to maintain standards of objectivity, investigation, and accountability. It explores challenges like declining revenue and the rise of native advertising, as well as opportunities for multimedia storytelling and engaging audiences.
Wave 1 - Web 2.0 The Global Impact | UM | Social Media TrackerUM Wave
Wave 1 - Web 2.0 The Global Impact, demonstrated that social media was living up to the hype, there was a large and active community communicating online.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
The document discusses how social media has impacted journalism. It notes that anyone can now engage in journalism by telling compelling stories on social media. It also discusses how social media allows for more participation and user-generated content. While this has benefits like greater distribution of information, it also poses challenges for professional journalists in maintaining objectivity, credibility, and business models. The document examines case studies and lessons around how journalists can adapt practices to the social media age.
Presentation for my first Documentary #Revolution_dot_com
Using of new media during Egyptian revolution, support its objectives represented link inside & outside. It was the first spark for the fall of the regime. Rafiq, Vivian & group of Egyptians in UK, created page on Facebook (United Egyptian) to support revolution, & communicate with demonstrators. It was the most important page covered revolution outside Egypt, had prominent role in support Egyptian uprising in UK.
ID14 – my 2014 observations in interactive designPetra Sell
In our business, time never stands still. In order to keep up with the latest developments in user interface design, browse through more than 100 slides full of insides and inspirations.
this si a follow-up of http://www.slideshare.net/ProphetsAgency/trends-in-interactive-design-2013
Do you miss a voice-over?
Download this presentation including my speaker notes for 3 euro on https://gum.co/id14
or book me for a presentation in your office or next event
http://volpelino.com/id14
Find the Interface Design trends for 2014 by - now freelance - Petra Sell on:
http://www.slideshare.net/volpelino/id14
Prophets Agency presents "ID13": the trends in Interactive Design for 2013. Third year in a row, after the ID11 and ID12 trends. Written and designed by our Design Director Petra Sell.
Starting at the emerging trends in 2012 moving to what is happening in interaction design in 2013. the consolidation of ongoing trends up to future thinking and some advice on how to keep up.
Take your time to browse through the 147 slides of this impressive deck. Brands who fancy a 'live' presentation in their offices can contact us to make an appointment. Do spread along, cause sharing still is caring.
The document discusses new media technology and its impact on the media industry and mass communications. Some key points:
- New media technology refers to the application of digital/computer technology to mass communications.
- In recent years, the internet has emerged as a major communication medium and digital technology has changed models of media production and business.
- Both traditional and new media now incorporate and influence each other through the process of media convergence.
- It is important for mass communications students to understand new media technology and the changes it brings.
The Reasons social media contributed to 2011 Egyptian RevolutionWaqas Tariq
In recent years, social media has become very significant for social networking. In the past, its main use was personal, but nowadays, its becoming part of all facets of our lives, social and political. In the first quarter of 2011, the Middle East has witnessed many popular uprisings that have yet to reach an end. While these uprisings have often been termed “Facebook Revolutions” or “Twitter Revolutions”, there are many ambiguities as to the extent to which social media affected these movements. In this paper we discuss the role of social media and its impact on the 2011 Egyptian revolution. Though the reasons for the uprising were manifold, we will focus on how social media facilitated and accelerated the movement.
Can Social Media, As A Communication Tool, Bring The End Of The Spiral Of Sil...inventionjournals
In the 20th century with the invention of computer technology and the internet, communication revolution gained momentum and it is continuing to accelerate further in the 21st century. These rapid technological developments are forcing a change in society at the same rate. Especially in recent years, as one of the important changes of the communication field, social media has become one of the most effective tools of the internet. Without taking into consideration whether their ideas are the prevailing ones or the minority ones, people have begun to share every idea, so they can create their own public in a very short time and as a result they have the opportunity to announce their ideas to whole world. Social media is an important place in the lives of many people, for some it may even be at the addiction levels. With steadily growth of this created communication area of social networks, it has been questioned whether the spiral of silence as introduced by Elisabeth Noelle-Neumann is still there today. In this study, the facilities offered to individuals by social media as a communication tool, social media as a communication strategy, the spiral of silence in terms of social communication and the impact of social media on spiral of silence will be discussed.
8Dangers of Social MediaThe world has been evolving in a v.docxsodhi3
8
Dangers of Social Media
The world has been evolving in a very swift rate. In just a matter of years modernization has reached countries with leading economies to even those that have limited means of communication or travelling. The last years of the 20th century and the start of the 21st century can be considered to be one of the most evolving eras of human kind. Technology and urbanization have just rocketed to the top, capitalism and profitability have become a priority over other thing and communication or travelling have become faster and easier. One of the main components responsible for all these changes is the computer and the internet, which has slowly paved ways of new online platforms like the Social Media. This innovation has replaced many different things has completely changed the lifestyle of people around the world. Businessman use social media to communicate with other personals, instead of travelling or one to one interacting with them. Online university programs have been created with the help of online video or audio calls, so students don’t need to be present in the class rooms during lectures for attending classes. This essay will talk about the negative and positive effects of social media on kids and adults, especially in the United Arab Emirates. The essay is opinioned, however to prevent bias, I have used sources from scholarly article to support my arguments about social media. The thesis statement for this essay is, Social media is very harmful for kids in UAE because kids get addicted to it easily and it can possess serious safety risks.
The computers were introduced initially in the 20th century for multiple reason, like the Enigma was used to encrypt the messages being sent by the German naval force during the World War 2. Moreover, the computer was also designed to help scientists with quick calculations and results. It is with time that new companies like the Apple and Microsoft, introduced new ways of using the computer. It was never used to be a tool of communication, however things changed further when the interned was established. Like, the computer, it was also very different to what it is today. The internet was used an alternate to phones, as the scientists tended to transfer their results to other places quickly by using it. The next stage was when smartphones were introduced and revolutionized the internet. Everything became portable, from getting information, to communication. Social Media was one of the main innovations during this time and it today, it can be considered to be one of the most influential and important inventions in human history. People of today, from kids to adults always have a phone with themselves, especially in developed and modernized countries like the United States of America, England and United Arab Emirates. Social Media is used by people in these countries in many different forms. YouTube is one of the most profitable and used component of social media today as it all.
8Dangers of Social MediaThe world has been evolving in a v.docxblondellchancy
8
Dangers of Social Media
The world has been evolving in a very swift rate. In just a matter of years modernization has reached countries with leading economies to even those that have limited means of communication or travelling. The last years of the 20th century and the start of the 21st century can be considered to be one of the most evolving eras of human kind. Technology and urbanization have just rocketed to the top, capitalism and profitability have become a priority over other thing and communication or travelling have become faster and easier. One of the main components responsible for all these changes is the computer and the internet, which has slowly paved ways of new online platforms like the Social Media. This innovation has replaced many different things has completely changed the lifestyle of people around the world. Businessman use social media to communicate with other personals, instead of travelling or one to one interacting with them. Online university programs have been created with the help of online video or audio calls, so students don’t need to be present in the class rooms during lectures for attending classes. This essay will talk about the negative and positive effects of social media on kids and adults, especially in the United Arab Emirates. The essay is opinioned, however to prevent bias, I have used sources from scholarly article to support my arguments about social media. The thesis statement for this essay is, Social media is very harmful for kids in UAE because kids get addicted to it easily and it can possess serious safety risks.
The computers were introduced initially in the 20th century for multiple reason, like the Enigma was used to encrypt the messages being sent by the German naval force during the World War 2. Moreover, the computer was also designed to help scientists with quick calculations and results. It is with time that new companies like the Apple and Microsoft, introduced new ways of using the computer. It was never used to be a tool of communication, however things changed further when the interned was established. Like, the computer, it was also very different to what it is today. The internet was used an alternate to phones, as the scientists tended to transfer their results to other places quickly by using it. The next stage was when smartphones were introduced and revolutionized the internet. Everything became portable, from getting information, to communication. Social Media was one of the main innovations during this time and it today, it can be considered to be one of the most influential and important inventions in human history. People of today, from kids to adults always have a phone with themselves, especially in developed and modernized countries like the United States of America, England and United Arab Emirates. Social Media is used by people in these countries in many different forms. YouTube is one of the most profitable and used component of social media today as it all ...
This document discusses the role of social media in the 2011 Egyptian revolution. It argues that while there were many underlying reasons for the uprising, including political and economic grievances, social media platforms like Facebook, Twitter, and YouTube helped facilitate and accelerate the movement. Facebook was used to schedule protests and coordinate activities. Twitter was used to organize and communicate in real-time. YouTube was used to share videos and spread information about the protests worldwide. Overall, the document examines how the rise of social media in Egypt empowered young protesters to organize mass demonstrations that ultimately led to the resignation of President Hosni Mubarak after 30 years in power.
Running head ROLE OF MEDIA IN THE SOCIETYROLE OF MEDIA IN T.docxcharisellington63520
Running head: ROLE OF MEDIA IN THE SOCIETY
ROLE OF MEDIA IN THE SOCIETY 15
Role of Media in the Society
Name:
Institution:
Date:
Media plays a very significant role in the society. In fact, the media is involved in every activity that takes place in the society (Raiz, 2010). Media is a very important aspect of the current society because it is very helpful in strengthening our society. In every activity taking place in the society, media acts as a mirror in that it seeks to reflect on all activities taking place in the society. Mirror can thus be seen as a very important tool that shapes the lives of the members of the society. Generally, the media seeks to inform the members of the public on the currently faced affairs, the new affairs in the society, and even on subjects such as fashion and gossip, as they are important in the entertainment world. Media thus seeks to distribute information to individuals that are located in different places, geographically.
Media is, thus, responsible for several roles, which include promotion of marketing and trading of prejudices and products, since advertisements for most of the products in the market is done through the different media channels. The core governing values of the media are supposed to be equity an rigorousness but this is not reflected in the ways through which media operate since, the current state of the media is characterized by self-aggrandizement and greed, the two values that have played a greater part in the poisoning of equity and righteousness, which were the initial virtues of the media. In the society, the media is responsible for several important activities. These activities include dissipation of the information, provision of entertainment to the public, promotion of correlation of the several parts that constitute our society, education of the public domain, and promotions and advertisements.
Media thus, plays a great part in influencing of the society in multiple ways. For instance, media for masses enables the members of the society to create their opinions on certain matters of public concern ad also in making judgments regarding such matters (Khondker, 2011). Furthermore, it is through the media that members of the society gain information concerning things that are taking place, both at their location and other geographical locations that are beyond the reach of the people in a given geographical area. Media thus, plays a significant role in ensuring that people get the information on matters happening in their surroundings and also the matters being experienced around the world. Despite the good attributes of media in the society, the media has been pointed out to cause some negative impacts on the youth members of the society. This is based on the proven fact that the content of the media has brought disorientation on the personalities and dreams of many youths. Following wh.
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37 role of social media in political and regime change the college studyMary Smith
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Digital diplomacy - the internet and the battle for ideasnelliesk
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MIL for Teachers Module 06: New and Traditional MediaPEDAGOGY.IR
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2023 UNITED NATIONS ALLIANCE OF CIVILIZATIONS (UNAOC)
and
UNITED NATIONS EDUCATIONAL, SCIENTIFIC AND CULTURAL ORGANIZATION (UNESCO)
Source URL:
http://unesco.mil-for-teachers.unaoc.org/modules/module-6/
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1. New Media & YouTube: Overview & A
Model of YouTube Edu
" This Article is a Part Of Applied Project for YSJU"
By:
Mohsen Alafranji
MA Documentary & TV Production
Faculty of Arts
York St John University - UK
2011
2. ii
CONTENTS
INTRODUCTION ...........................................................................................................................................2
NEW MEDIA...............................................................................................................................................4
WHAT IS NEW MEDIA?.............................................................................................................................................4
Characteristics of New Media ………………………………………………...………..……………………..5
YOUTUBE: AMODEL OF EDU CHANNELS ....................................................................................................................7
HOW PEOPLE USE YOUTUBE......................................................................................................................................8
YOUTUBE STATISTICS..................................................................................................................................................9
YOUTUBE EDU.........................................................................................................................................11
PROPOSED MODEL OF YOUTUBE EDU .........................................................................................................13
REFERENCES .............................................................................................................................................14
3. 1
ABSTRACT
New media in the modern era have attracted the attention of whole people, it has had dramatic
effects at all levels, especially the political, social and economic. YouTube, Facebook and Twitter have
become the new weapons of mass mobilization, especially in recent years in the Arab World. These
tools include the whole media and modern technology, which depends mainly on the Internet.
YouTube, which was founded in February 2005, allows millions of people to discover, watch and
share originally created videos, not only but also created many channels, in various fields of the life.
One of the important uses of YouTube is for education & training. This proposed model of YouTube
Channel is creating a specialised university channel which could be of great interest to the students,
trainers, interests & public, as they will benefit from the services provided, especially in the
framework of media training.
My project explores how we can use new media (YouTube) more effective in field of teaching &
training, and how we can use it to reveal our insights in new ways.
KEY WORDS:
New Media, Social Media, YouTube, YouTube EDU, A Model, Media Training.
4. 2
INTRODUCTION
The modern era “information age” has seen the emergence of many new media, which are used
nowadays on a large scale in various fields of life, even considered like water, air and food, one of the
basic necessities of life that cannot be dispensed with. New media in the modern era have attracted
the attention of people, governments, institutions and parties. It has had dramatic effects at all levels,
especially the political, social and economic; so we now find a new world community, which has
changed dramatically and is based on new technology.
The strength and impact of new media have enabled it to exceed many of the obstacles faced by the
traditional media. So, we find that everything in life is dependent on these means, which are
spearheaded by YouTube, Twitter and Facebook.
YouTube, Facebook and Twitter have become the new weapons of mass mobilization, especially in
recent years in the Arab World. These tools include the whole media and modern technology, which
depends mainly on the Internet, notably Facebook, Twitter, Blogs, YouTube, Wikis, Podcasts and
other Web Tools.
The Arab Revolution, which named “The Arab Spring” had begun in early 2011 in the Arab world
from Tunisia, spreading to Egypt, Yemen, Bahrain, Syria, Jordan, Libya, and others, and is still going
non-stop; it led the Arab peoples for the first time against the political regimes. It has formed a
unique and private phenomenon, especially in the Egyptian revolution, which ended with the
downfall of President Hosni Mubarak, and has also been successful in Tunisia with the overthrow of
President Ben Ali.
New media nowadays is creating a new citizen, and a new citizenship, in what is called the “Citizen
Journalist”. Many people have become journalists using these new media tools, especially Facebook,
YouTube and Twitter, through filming, and publishing news of many events. One of the big stories
during the Egyptian Revolution was a movie on YouTube showing a diplomatic car running over a
number of demonstrators near Tahrir Square. This video was uploaded by a “Citizen Journalist”,
broadcast by Aljazeera channel, and then by most of the international news agencies. In Syria now,
most of the channels depend on “Citizen Journalists”, to show what is happening, and broadcasting
scenes of murder and torture of demonstrators through Facebook, Twitter, and YouTube, especially
since all media is suffering from severe censorship.
One of the main reasons for this expansion in new media is increasing use of the Internet and mobile
phones, which continues to grow worldwide. By the end of 2009, there were an estimated 4.6 billion
mobile cellular subscriptions, corresponding to 67 per 100 inhabitants globally. Internet use has also
continued to expand in 2009, an estimated 26 per cent of the world’s population (or 1.7 billion
people) were using the Internet; Internet penetration in developed countries reached 64 per cent at
the end of 2009, in developing countries it reached only 18 per cent according to the report by the
International Telecommunication Union (2010).
One of the most important impacts of this new media is the new global and interactive
developments. Today, in new media, the equation is different, so we find the audience has become
more positive not as passive as was the case previously. For example, some Arab channels have
dedicated Web sites and programs to receive videos, and clips from Arab citizen journalists, who are
interested in covering the revolutions in their countries. Also, several media institutions announced
5. 3
training courses for citizen journalists on the skills of photography and editing. All this is happening
now in the Arab world, because the media realized that citizen journalists have become influential on
the media map.
YouTube, which was founded in February 2005, allows millions of people to discover, watch and
share originally created videos. YouTube has created many channels, which is a great way to bring
exposure to interests and activities, or just keep family and friends up to date on what is happening
in your life.
In Spring 2010, YouTube launched redesigned channels. Many users had contributed useful feedback,
and helped make the new channels (beta) stronger and faster. The channel is your home for
broadcasting on YouTube. It is the place to house the videos that you make (Uploads), the videos that
you love (favorites) and the videos that you have organized (Playlists).
The development of YouTube channels is continuing, many of foundations, agencies, government
organizations & nongovernmental organizations benefited from the services of new channels via
YouTube.
Also, Universities benefited and began to create their own electronic channels, which increased in
the world. These university channels have many goals, such as education, entertainment, training,
social and global networking.
This project present a model of YouTube EDU Channel where will be use for multiple uses based on
the advantages of such as these channels. My project explores how we can use new media (YouTube)
more effective in field of teaching & training, and how we can use it to reveal our insights in new
ways.
6. 4
NEW MEDIA
DEFINITION
IMPORTANCE
CHARACTERISTICS
TOOLS
The international information revolution today, represents one of the most important stages of
historical development, because of its effects and consequences on large areas of life.
This revolution is not just a revolution in digital technology, but lies within political, economic,
cultural, and social contexts, affecting the lives of individuals and communities. Therefore, the
controversial question is: how does this revolution to change our lives and our behavior?
In the context of the digital revolution, new media and social networks have emerged, which brought
together millions of individuals on their pages, and widened bridges extending between individuals
and peoples from around the world.
New media has established itself firmly on the world map, and has attracted increasing numbers of
Internet users, because it means the integration of different communication tools, old and new, in
one place. It has made the elements of the communication process, such as sender, recipient, the
message, the means and the feedback, more effective and interactive.
What is New Media?
New media have many terms, such as: Digital media, interactive media, Multimedia media, Online
media, & Cyber media.
All these terms mean that there are something different in content & form, developing the traditional
media, through merger of three basic elements: Computer, networks, & Multimedia.
F. Terry (2002) defines new media that forms the three combined circles, namely (i) computing and
information technology (IT), (ii) communications networks, and (iii) digital media and information
content. New media can also be thought of as digital media, which is formed of media content that
combines and integrates data, text, sound, and images of all kinds stored in digital formats, and
increasingly distributed through networks, such as broadband, fiber-optic cables, satellites and
microwave transmission systems.
Media (An EU Program) (2010) shows that digital media definitely opens up new opportunities to
develop innovative content, and new ways to reach and interact with the audience. This media
program supports companies in the development, distribution and promotion of projects and works.
R. Jeffery (2011) points out that the social media directory solves a problem by organizing the top 15
information categories into a comprehensive resource that helps users quickly find the Facebook,
Twitter, and LinkedIn connections that match their interests. These topics are business, computers
and electronics, current events, politics, news, entertainment, health, hobbies, sports, travel, religion
and shopping.
New media contribute to the achievement of several goals at various levels in order to placement it
more professional in various fields of life.
7. 5
UNESCO (2011) had set many objectives (long and short term) for creating content in new media, as
follows:
Promote the expression of cultural and linguistic diversity through communication and
information.
Contribute to building an inclusive knowledge society, where disadvantaged communities
may fully participate.
Provide a human and cultural dimension to international cooperation efforts in order to
reach sustainable development.
Improve intercultural communication and understanding, and to create an enabling
environment for democratic dialogue.
Promote a free and better balanced flow of information and freedom of expression.
Provide advanced training in their own regions to content creators.
Encourage networking of communication and information institutions to widen access to
experience.
Characteristics of New Media:
FestoonMedia (2010) shows that most technologies described as "new media" are digital, often
having characteristics of being:
Manipulated
Networkable
Dense
Compressible
Interactive
Impartial
Also, some researchers added other features, including:
Asynchronous
Participation and non-proliferation
Mobility and flexibility
Cosmic
Multimedia integration
Attention and concentration
Storage
Open borders
Speed and continuous updating
Convertibility
New Media Tools
New media tools are not limited, so there are many tools with various categories & classifications.
ICrossing (2008) demonstrates that social media is best understood as a group of new kinds of online
media, which share most or all of the following characteristics: Participation, Openness,
Conversation, and Community and Connectedness.
8. 6
Furthermore, ICrossing (2008) points out that there are basically six kinds of social media—note
though, that innovation and change are rife; these are as follows:
Social media Sites (Networks): these sites allow people to build personal web pages and
then connect with friends to share content and communication, such as: Facebook and Bebo.
Blogs: perhaps the best known form of social media; blogs are online journals, with entries
appearing with the most recent first, such as: WordPress, Tumblr, & Blogger.
Wikis: these websites allow people to add content or edit the information on them, acting as
a communal document or database. The best-known wiki is Wikipedia.
Podcasts: audio and video files that are available by subscription, through services like Apple
iTunes.
Content communities: communities that organize and share particular kinds of content. The
most popular content communities tend to form around photos (Flickr), social bookmarked
links (del.icio.us) and videos (YouTube).
Micro blogging: social networking combined with bite-sized blogging, where small amounts
of content ('updates') are distributed online and through the mobile phone network. Twitter
is the clear leader in this field.
Sometimes, we could find other categories, such as:
Mashups. ASHUPS.
Texting.
Webcasts/ Webinars.
Widgets.
A recent study of new media Nielson report (2010) showed that Facebook, YouTube, and Wikipedia
have reached the list of top online brands; moreover, the world now spends over 110 billion minutes
on social networks and blog sites. This equates to 22 percent of all time online or one in every four
and half minutes.
Effective new media strategy , especially social networking is not about using a larger number of
tools; but in Improve practice across the sequential steps which lead to the success of the strategy,
based on the effective and efficient use.
Also, new media is related to the promotion of community participation and activation of the
communicative process, which has undergone major changes in terms of the exchange of roles and
allowing the public to be a major player, not just scenes.
9. 7
YOUTUBE: A MODEL OF YOUTUBE EDU
BROADCAST YOUR FILM AND TV PRODUCTION
Foundation & Uses
YouTube Statistics
YouTube EDU
Proposed Model
YouTube has allowed many possibilities to enrich the interaction between individuals and over
borders between communities. It has enabled work on the transfer of events, culture and
experiences through the provision of visual media, and saving it to ensure it continued. The website
gave people the possibility to create private channels for individuals, firms and governments to share
their own videos on the Internet.
YouTube today is considered the first choice for most Internet users, among their services available
to everyone. Any person, institution or group can create a channel to upload their own videos to the
site to be watched by the world, or to discover, and watch originally created videos. These services
helped to spread channels via YouTube widely, and the management of YouTube is keen on the
quality and authenticity of these videos out of respect for the rights of everyone.
Nowaday, its one of the most important video sharing sites in the world, for uploading and sharing
online videos. It allows users to exchange comments, messages & add advertisments.
Searchenginewatch (2011) indicates that YouTube is celebrating its sixth birthday this month, and has
achieved two impressive new statistics: 48 hours of video are now uploaded every minute, and
YouTube has surpassed 3 billion views per day. In November, YouTube challenged users to increase
the number of videos uploaded per minute from 35 hours of footage per minute to 48, and they
have delivered.
YouTube (2011) was founded in February 2005, in San Bruno, California, United States. It allows
billions of people to discover, watch and share originally created videos. YouTube provides a forum
for people to connect, inform and inspire others across the globe and acts as a distribution platform
for original-content creators and advertisers, large and small. See the company timeline for more
information on the company history. As such, YouTube is the largest video sharing website on the
Internet with over 100 million video accesses and about 65000 video uploads per day. It displays a
wide variety of user-generated video content, such as movie clips, TV clips, music videos, amateur
content, such as video blogging and short original videos.
Burgess, J & Green, J (2009) reported that YouTube was founded by Chad Hurley, Steve Chen, &
Jawed Karim, former employees of online commerce website, PayPal. YouTube’s website was
officially launched with little public fanfare in June 2005. In November 2006, YouTube, LLC was
bought by Google Inc. for $1.65 billion, and now operates as a subsidiary of Google.
According to the global Alexa rating, the YouTube site comes in third place in terms of top sites,
where in the World view, there is Google, Facebook, and YouTube. YouTube today is one of the most
common websites on the Internet. The idea behind it is very simple and attractive; it allows anyone
to attach any files consisting of video clips on the Internet without any cost. After signing up, the user
will be able to attach any number of these files to be seen by millions of people around the world,
and also enables the viewers to comment on the video clips.
10. 8
Burgess, J & Green, J (2009) consider that debates around good or bad uses of YouTube come down
to ideas about ethics. However, the ethics of participation in YouTube should not be reduced to
making judgments about whether or not pre-determined moral standards are being lived up to.
According to YouTube (2011), “you can let people know what you think, through feedback which is
part of the experience, and when done with respect, can be a great way to make friends, share
stories and make your time on YouTube more fulfilling. So you can leave comments, rate videos, make
your own responses to videos that affect you, enter contests of interest—there's a lot going on and a
lot of ways to participate”.
How people use YouTube
Today, YouTube is the foremost video site and the first choice for most Internet users, some of whom
have replaced TV with YouTube to watch what they want. YouTube allows each person to be the
owner of the channel. So YouTube is considered by some as TV of the future, and the alternative rival
television; although there are differences between them.
Michael Wesch, cultural anthropologist from Kansas State University and author of the world-famous
YouTube video, “The Machine is Us/ing Us,” describes YouTube as a “worldwide participatory
movement”, “a new, user-driven community in which everyone is invited to participate” and
“YouTube is not just a technology, It’s a social space built around video communication that is
searchable, taggable and mashable,…”.
Thawratalweb (2011) explains the most important differences between TV and YouTube, as follows:
1. Both of them have channels: The difference is that a YouTube channel can be established by
any normal user anywhere in the world; it does not require huge amounts of money to
create a YouTube channel.
2. TV controls us, while YouTube is controlled by us: When we are watching TV, we get what the
owners of the channels want us to watch, not what we want to watch. But in YouTube, we
choose what we want to watch.
3. YouTube allows us to control the time of display, but TV shows depend on the time chosen by
them, not by audiences.
4. One of YouTube’s features is keeping all the clips and the possibility of recourse to it more
than once to promote interest.
5. YouTube allows anyone to publish, but TV depends on the central television broadcaster.
Now, students, trainers, academic staff, professionals and others are using YouTube in various fields
of life. We can discover the channels that exist via YouTube, follow-up the comments on them,
discuss on the media website and others.
Khuder, S (2010) demonstrated that students use YouTube as a study tool, and turning to the website
for help with their courses, especially since YouTube videos focus on concepts rather than details and
start from the beginning of a topic and build up. In contrast, in a lecture, the professor often assumes
students remember what they have learned in previous courses.
Mckay, C (2011) illustrates that if YouTube is used in the right way, it can be seen as a learning and
teaching tool. So when we normally go on YouTube, we look for funny, homemade videos, movie
clips, pop culture updates, or the hottest new music video. Although YouTube is mostly used for fun
11. 9
and entertainment, I am guilty of also using it for educational purposes. For example, if I do not
understand a math lesson, I go home and YouTube the name of the lesson.
Another study by Graeme McMillan (2010) explains that more Internet users watch music videos for
free on YouTube than download music, either through official sources like iTunes or even illegally.
That discovery comes from Nielsen, who
polled more than 25,000 users about their
online music habits towards the end of last
year.
According to Chris O’Neal (2006), the hugely
popular YouTube probably has the most
videos (and buzz) to date. Ask any teenager,
and you are sure to find that YouTube is one
of his or her favourite destinations. One can
find music videos, self-created talent
auditions, vacation videos, vintage footage
of sports events, and a grand variety of the
odd and unpredictable.
As Dana Dukic (2009) says, YouTube is a new
tool for teaching information literacy. She
also explains that the usage of online video
sharing site (YouTube) is sky-high, where:
The share of online adults who watch
videos on video-sharing sites has nearly
doubled since 2006.
Video watching outranks many online
activities.
Online video viewing has grown across
all age groups.
Television and movie watching are now an online experience for a third of internet users.
YouTube Statistics:
YouTube Statistics (2011) explains many facts and more recent statistics as follows:
Traffic:
More than 13 million hours of video were uploaded during 2010, and 48 hours of video are uploaded
every minute.
Over 3 billion videos are viewed a day.
Users upload the equivalent of 240,000 full-length films every week.
70% of YouTube traffic comes from outside the US.
YouTube is localised in 25 countries across 43 languages.
YouTube's demographic reach is broad: 18-54 years old.
YouTube reached over 700 billion playbacks in 2010.
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YouTube Partner Programme:
Created in 2007, YouTube now has 20,000+ partners from 22 countries around the world
YouTube pays out millions of dollars a year to partners
Hundreds of partners are making six figures a year, and the number of partners making over
USD1,000 a month is up 300% since 2010
Monetisation:
YouTube is monetising over 3 billion video views per week globally
98 of AdAge's Top 100 advertisers have run campaigns on YouTube and the Google Display Network
The number of advertisers using display ads on YouTube increased tenfold in the last year
Product Metrics:
YouTube has more HD content than any other online video site
There are thousands of full-length films on YouTube
10% of YouTube's videos are available in HD
YouTube mobile gets over 320 M views a day (up 3x year/year), representing 10% of daily views
The YouTube player is embedded across tens of millions of websites
Content ID:
Content ID scans over 100 years of video every day
More than 2,000 partners use Content ID, including every major US network broadcaster, film studio
and record label
There are more than six million reference files (over 300,000 hours of material) in the Content ID
database; it is among the most comprehensive in the world. The number has doubled in the last year
Over a third of YouTube's total monetised views come from Content ID
More than 120 million videos have been claimed by Content ID
Social:
Nearly 17 million people have connected their YouTube account to at least one social networking
service (Facebook, Twitter, etc.)
Over 12 million people are connected and auto-sharing to at least one social network
150 years of YouTube video are watched every day on Facebook (up 2.5x year/year) and every
minute more than 500 tweets contain YouTube links (up 3x y/y)
100 million people take a social action on YouTube (likes, shares, comments, etc.) every week
An auto-shared tweet results in 6 new YouTube.com sessions on average and we see more than 500
tweets per minute containing a YouTube link
Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're
interested in - whether it's a friend or the NBA - and keep up with their activity on the site
More than 50% of videos on YouTube have been rated or include comments from the community
Millions of videos are favorite every day.
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Also, statistics by the Digital Ethnography (2011) about YouTube by category demonstrates the
following facts:
Music: 19.8%.
Entertainment: 19.0%.
People & Blogs: 14.2%.
Comedy: 13.4%.
Sports: 6.9%.
Education: 6.0%.
Autos: 5.2%.
Film: 4.7%.
How To: 2.6%.
News: 2.6%.
Pets: 2.2%.
Science: 2.2%.
Travel: 1.3%.
Previous statistics and facts show that the uses of YouTube are multiple; covering almost all fields of
life, where some fields have more audience than others. These facts confirm the need for users to
create more specialized channels to meet all their needs and desires.
YouTube EDU
HowStuffWorks (2011) demonstrates that when you become a YouTube member, YouTube assigns a
personal channel to you. The channel has divisions designed to display a short personal description,
thumbnails of videos you have uploaded, members to whom you have subscribed, videos from other
members you have picked as favorites, lists of members who are your friends and subscribers, and a
section where other people can comment on your channel.
YouTube Channels are the perfect place to house all video content for businesses, teaching, sport,
film or brands and is essentially a customisable home page within the world’s most popular video
site. According to YouTube statistics, tens of millions of people have created YouTube channels. Also,
there is over 7,000 hours of long-form content on YouTube, including thousands of short films and
television episodes, and hundreds of full-length films.
(More details about many points and questions related to YouTube can be found on: Frequently
Asked Questions https://www.YouTube.com/t/faq).
Universities have benefited from the services of new channels on YouTube. They began to establish
their own electronic channels. This trend has expanded worldwide, because of the attention from
the public it receives.
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Thomas J, (2008) argues that YouTube universities channels offering educational wares on YouTube, a
free video-sharing Web site, or Apple Computer’s university site, iTunes U, is the latest wrinkle in the
fast-growing Open Course Ware (OCW) sector. Today, more than 150 universities from six continents
participate in the OCW movement, offering approximately 5,000 courses for free, because of
YouTube’s development of an education category, as a direct response to the community's interest in
this type of content. The University of California (UC) at Berkeley became the first university to make
videos of full courses available through YouTube in October 2007. The first video in a lecture series
on integrative biology with Professor Marian Diamond has been viewed 89,000 times. The first in a
course titled “Physics for Future Presidents,” with Professor Richard Muller, has been viewed more
than 128,000 times. And “An Introduction to
Nonviolence” has been viewed 27,000 times.
The channels of universities have many goals,
such as:
Education
Entertainment
Training
Social and Global Networking.
The main categories of the EDU Channel on
YouTube which was launched on 26th March 2009
are: Arts, Business, Education, Engineering,
History, Humanities, Languages, Law, Medicine,
Science, and Social Sciences.
According to Dana Dukic (2009), when colleges
want to set up an official channel on YouTube, they
need to sign an agreement with the company. This allows them to put their logo or school colors on
their channel and to upload longer videos. Not only that, but YouTube has established partnerships
with many other content providers, such as BBC, PBS, CBS, HBO, and National Geographic.
Also, librarians may utilize YouTube videos for library tours, describing collections, services,
programs and facilities, library instructions, digital projects, staff training, library conferences and
events, Vloging, interviews with teachers, students, alumni and others, promoting and marketing
library collections and services, providing access to video recordings of various sponsored events,
lectures and concerts and many other archived video collections.
The interest of universities in establishment of YouTube channels is growing around the world; this
development makes the need for specialized university channels more important, to meet the needs
of different groups associated with the university and with the specialization.
Many universities in the world have benefited from the advantages provided by YouTube, and have
created their own channels, to enhance their prestige and communicate with different audiences,
thus making use of the technological advantages offered by these channels.
Open Culture (2008) points out that universities have been busy and setting up shop on YouTube.
This was enough to justify putting together a collection describing what is out there. Universities are
not always using YouTube just to distribute educational content to the world. It is sometimes about
that, but it is also often about “selling” the university, i.e. about PR.
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Proposed Model of YouTube EDU:
Multi & growing uses of YouTube reveals the need for wide establishment of specialized channels, as
we live in an age of specialization, & means that the channel will be more focused, and inclusive of
visual materials, videos and films that the public wants to see.
According to experts, YouTube will be the TV of the future, for several reasons, including:
YouTube and social networks are based on effective reciprocity, and participation, enabling
the viewer to receive and send watches and upload.
YouTube has the ability to satisfy the needs of viewers, at cognitive, emotional and
recreational levels.
Trends among the public today are increasingly towards electronic visual media, because of
the advantages mentioned above.
Today, YouTube has become the most important choice for the public, according to the statistics
mentioned.
The idea of creating a specialised university channel could be of great interest to the public, as they
will benefit from the services provided, especially in the framework of training.
We draw all the elements together, and highlight the importance of those elements and the channel
as a whole in achieving the goals.
The following elements are vital and important in the proposed university channel:
Courses.
Training.
Events and News.
Films.
Exclusive.
Share.
LIVE.
Advertisement.
Linked to Social Network.
These elements, which depend on visual materials, can achieve special objectives which we can put
it. They can also create learning support and training environments, as well as cultural and
recreational amenities.
16. 14
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