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MEDIA LITERACY
 
Information overload?
spend 6.5 – 8 hours/day interacting with media 63 percent have cellphones 55 percent belong to social networking site 59 percent create online content  57 percent watch YouTube Around the  world ,  youth  today ... 7  8 C 
video games + magazines + newspapers + cell phones + web sites + radio + movies thousands of  media   messages  each day } medium : a mode of sending  information And don't forget ...
More media messages  =   more information to decipher
Where's it all coming from?
Media giants! Since the 1990s, media companies have been merging, creating complex -– and powerful -- business relationships.  Companies that originally focused on one type of media (news), merged with other types of media companies (movies).
Media giants! Today, the majority of news and information we consume is created by  one of eight companies :   Disney  (market value: $72.8 billion) AOL-Time Warner  ($90.7 billion) Viacom  ($53.9 billion) General Electric  (owner of NBC, $390.6 billion) News Corporation  ($56.7 billion) Yahoo!  ($40.1 billion) Microsoft  ($306.8 billion) Google   ($154.6 billion)
Really? 8 media companies
Really? 304,000,00+ U.S. consumers
Media giants:  (NewsCorp) Ownership in full or part by  But, wait!  There's MORE:
Media giants:  (Disney) Ownership in full or part by  But, wait!  There's MORE:
Media Executives Robert Iger Jeff Zucker Eric Schmidt Philippe Dauman Carol Bartz Jeffery Bewkes Rupert Murdoch Steve Ballmer
So, what? Fewer media owners   means   content   conforms to the agenda of fewer people. Fewer people in charge limits the  amount of diversity  in media, which limits the number of underrepresented voices.
What can you do to  beat the  media giants?
Media literacy can affect …  v ✐ ☤ B G  health possessions education reputation education and career community politics
access  media analyze  media evaluate  media respond   to  media communicate   using  media Learn to:
1 All media messages are  constructed .
2 Media messages are constructed using  a creative language with its own rules.
3 Different people experience will the same media message differently.
4 Media have embedded values and points of view.
5 Most media messages are organized to gain profit  and /or power.

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Puget SoundOff presents: Media Literacy

  • 2.  
  • 4. spend 6.5 – 8 hours/day interacting with media 63 percent have cellphones 55 percent belong to social networking site 59 percent create online content 57 percent watch YouTube Around the world , youth today ... 7  8 C 
  • 5. video games + magazines + newspapers + cell phones + web sites + radio + movies thousands of media messages each day } medium : a mode of sending information And don't forget ...
  • 6. More media messages = more information to decipher
  • 7. Where's it all coming from?
  • 8. Media giants! Since the 1990s, media companies have been merging, creating complex -– and powerful -- business relationships. Companies that originally focused on one type of media (news), merged with other types of media companies (movies).
  • 9. Media giants! Today, the majority of news and information we consume is created by one of eight companies : Disney (market value: $72.8 billion) AOL-Time Warner ($90.7 billion) Viacom ($53.9 billion) General Electric (owner of NBC, $390.6 billion) News Corporation ($56.7 billion) Yahoo! ($40.1 billion) Microsoft ($306.8 billion) Google ($154.6 billion)
  • 10. Really? 8 media companies
  • 12. Media giants: (NewsCorp) Ownership in full or part by But, wait! There's MORE:
  • 13. Media giants: (Disney) Ownership in full or part by But, wait! There's MORE:
  • 14. Media Executives Robert Iger Jeff Zucker Eric Schmidt Philippe Dauman Carol Bartz Jeffery Bewkes Rupert Murdoch Steve Ballmer
  • 15. So, what? Fewer media owners means content conforms to the agenda of fewer people. Fewer people in charge limits the amount of diversity in media, which limits the number of underrepresented voices.
  • 16. What can you do to beat the media giants?
  • 17. Media literacy can affect … v ✐ ☤ B G  health possessions education reputation education and career community politics
  • 18. access media analyze media evaluate media respond to media communicate using media Learn to:
  • 19. 1 All media messages are constructed .
  • 20. 2 Media messages are constructed using a creative language with its own rules.
  • 21. 3 Different people experience will the same media message differently.
  • 22. 4 Media have embedded values and points of view.
  • 23. 5 Most media messages are organized to gain profit and /or power.