The document proposes a social media strategy for the Orange County YMCA to utilize platforms like Facebook, Twitter, YouTube, and WordPress to promote its programs, services, and fundraising efforts. It notes the YMCA currently lacks an online presence and recommends designating a social media strategist to implement these tools to reach more potential customers, especially teens and young adults, and to better interact with and retain current participants. Metrics like followers, views, and insights would allow the YMCA to track engagement and understand its audience. An integrated social media presence could help the organization embrace new technologies and reap major benefits.