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Lnl London, 18 11

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Web Matters Ltd
Web Matters Ltd
Technology
1 of 19
From Ignorance to measurement
The next 1 hour Steve Harrington Luke Williams 20 minutes each Questions Interaction
What is social media and web 2.0 When did it start? What does it mean? 2 way conversations Groups Memberships What are the rules? Truth Transparency Honesty Its a party
What is it made up of? And more arriving all the time.....
What is happening? Some statistics for you 67% of global internet users use social networks 10% of all time on the internet is on social media It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people... In LESS THAN 9 MONTHS, Facebook added 100 million users.  20% of Tweets mention a brand Universal McCann reports that 77% of all active internet users regularly read blogs. 
So what!
Why is it important NOW? It is an AND not an OR But What can these tools and shift in culture do for your business?
New business Traditional sales channels Now Face to face PPC Cold call Newspapers Magazine Radio TV Flyers Trade shows Ad space (bill boards etc) Where are people spending their time? Where do they listen and watch? People do business with people they trust! Groups, social interaction...
What is the process Find out where your target audience live digitally Engage with them there by Educating them in what interests them Informing them of interesting news, topics etc.. Create rapport and trust Find a way to get them to engage back Blog, reply, comment, connect, follow, email etc.. Sell to them! In an engaging, tribal, raving fan way
Customer service Direct interface with client Quick and open response Reduces issues when discussed openly, allows for research of answers
People and HR Find and create a holding pen for employees Source for employees spreading the word Discipline and policy
Brand management Brand, build and defence of! Name, register, misuse Reputational risk - What are people saying online about You Your business Your product Your industry
Testing Social media is a great way to test new: Ideas Products Colours/ versions etc...
Measurement
Types of measurement Followers (better to have 1,000 or 100?) Eyeballs/ views Mentions/ posts and comments
Define your outcomes Create a journey for your followers/ fans/ subscribers to go down so they end up with a call to action which Achieves your outcome.
Conclusion Find where they are living digitally Find out what they are interested in Find out what they want Give it to them!
Questions please? www.webmattersuk.com

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Lnl London, 18 11

  • 1.
  • 2. From Ignorance to measurement
  • 3. The next 1 hour Steve Harrington Luke Williams 20 minutes each Questions Interaction
  • 4. What is social media and web 2.0 When did it start? What does it mean? 2 way conversations Groups Memberships What are the rules? Truth Transparency Honesty Its a party
  • 5. What is it made up of? And more arriving all the time.....
  • 6. What is happening? Some statistics for you 67% of global internet users use social networks 10% of all time on the internet is on social media It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people... In LESS THAN 9 MONTHS, Facebook added 100 million users.  20% of Tweets mention a brand Universal McCann reports that 77% of all active internet users regularly read blogs. 
  • 8. Why is it important NOW? It is an AND not an OR But What can these tools and shift in culture do for your business?
  • 9. New business Traditional sales channels Now Face to face PPC Cold call Newspapers Magazine Radio TV Flyers Trade shows Ad space (bill boards etc) Where are people spending their time? Where do they listen and watch? People do business with people they trust! Groups, social interaction...
  • 10. What is the process Find out where your target audience live digitally Engage with them there by Educating them in what interests them Informing them of interesting news, topics etc.. Create rapport and trust Find a way to get them to engage back Blog, reply, comment, connect, follow, email etc.. Sell to them! In an engaging, tribal, raving fan way
  • 11. Customer service Direct interface with client Quick and open response Reduces issues when discussed openly, allows for research of answers
  • 12. People and HR Find and create a holding pen for employees Source for employees spreading the word Discipline and policy
  • 13. Brand management Brand, build and defence of! Name, register, misuse Reputational risk - What are people saying online about You Your business Your product Your industry
  • 14. Testing Social media is a great way to test new: Ideas Products Colours/ versions etc...
  • 16. Types of measurement Followers (better to have 1,000 or 100?) Eyeballs/ views Mentions/ posts and comments
  • 17. Define your outcomes Create a journey for your followers/ fans/ subscribers to go down so they end up with a call to action which Achieves your outcome.
  • 18. Conclusion Find where they are living digitally Find out what they are interested in Find out what they want Give it to them!