This document discusses how social media can help businesses grow. It notes that over half the world's population is under 30 years old and has never known life without the internet, forming the majority of most businesses' client base. It provides statistics on how much time people, especially those under 30, spend on social media and how they view and share information. The document argues that people trust recommendations from those they know and feel more connected to businesses on social media. It advises businesses to develop a clear social media strategy with defined processes and precise measurements to take advantage of social media's ability to affect businesses and help them grow.

1. HOW SOCIAL MEDIA CAN HELP YOU GROW YOUR BUSINESS?

2. LET’S START WITH SOME FACTS
ABOVE 30
MORE THAN HALF THE WORLD POPULATION ARE
BELOW 30 YEARS
THEY HAVE NEVER KNOWN LIFE
WITHOUT
THE INTERNET

4. THEY DON’T ONLY LOVE IT, THEY LIVE IN IT
THIS POPULATION FORMS 80% OF YOUR CLIENT BASE
AND LARGELY INFLUENCE THE BUYING
PATTERN OF YOUR PRODUCT/SERVICES

6. DID YOU KNOW?
• 1/3 of women between 18-34 check their Facebook when
they wake…..before even going to the bathroom
• Users spend 4 Times as much time on Social Media than
Email
• 90% of below 30s sleep with their cell phones
• Over 1.5million pieces of information is shared on
Facebook everyday, then 2.5billion photos monthly and
30billion content yearly while 6million pages are view
every minute

8. AND GUESS WHAT
THEY TRUST YOU,
THEY FEEL LIKE
THEY ARE A PART
OF YOU, AND SO
THEY ARE EASIER
TO REACH
ON
SOCIAL MEDIA PLATFORMS

9. SOME MORE FACTS
90% trust
recommendations
from people they
know. 70% trust
consumer
opinions posted
online. 14% trust
advertising
A professor
or person
like you is
trusted 2x as
much as a
chief
executive or
government
official
25% of search
results for the
world’s top 20
largest brands
are links to
user-generated
content
How companies
market, sell
to and
support their
customers is
changing…

10. THE BEGGING
QUESTION
THEN IS
‘HOW CAN I
USE ALL
THESE TO
HELP MY
BUSINESS
GROW?’

11. STRATEGY
Scalable strategy
Clear Objectives
Defined Processes
Crisp Communication
Precise Measurement

12. AND

14. SO CAN SOCIAL MEDIA AFFECT
YOUR BUSINESS IN ANY WAY?

15. THE ANSWER IS

16. IT IS AFFECTING
YOUR BUSINESS
ALREADY
YOU ONLY NEED TO FIND OUT
HOW MUCH AND HOW YOU
CAN USE IT TO YOUR
ADVANTAGE

17. FINAL THOUGHTS
• #1 Trust is not a commodity. It cannot be bought, it must be
earned(not only on Social Media)
• #2 Embrace all channels of communication on Social
Media(both offline and online and actively listen)
• #3 Provide opportunities for your consumers, advocates and
employees to co-create and be part of your process
• #4 Engagement and Integrity are critical for success in building
Trust
• #5 Train your employees – and even offer a class on listening
for insights and how to harness ideas that will grow the
business

18. I BELIEVE WE NEED TO TALK
So PLS CALL US NOW
ON
08122224222
or
email us on
femi.moyan@optimapluscoy.com
or
femi.moyan@gmail.com