SlideShare a Scribd company logo
Social Media
Professional interaction in a changing world

KC Call Center Expo 2011
Who is wasting my time today....
Who is taking my time today....
Who is taking?
What is social media

Social Media is any system that allows the “standard user” to contribute content to the
community that may become featured or highlighted by the system.


Examples:


✤   Facebook                 ✤   Foursquare                ✤   MySpace

✤   Twitter                  ✤   StumbleUpon               ✤   Slashdot

✤   Google +                 ✤   LinkedIn                  ✤   Bebo

✤   Digg                     ✤   MeetUp                    ✤   Friendster
Let’s Play the Feud
Question 1
What is the average age of social media user who are also contributors?




  The average age of users varies across social media platform however
  the “mean” age is 37 and the most common / active demographic is
  35 - 44 years old
Question 2
What is the average age of Twitter Users?




  39 years old
Question 3
What is the average age of Facebook users?




  38 years old
Question 4
What percentage of social media users are women?




  84% of the total social media population are women. However
  specific social media platforms vary wildly.
Question 5
What is percent of Twitter users are female?




  59%
Question 6
What is percent of Facebook users are female?




  57%
Question 7
What is percent of Social News site users are female?

Example: Digg, Reddit & Slashdot




  18%
Question 8
What is the most active time of day for twitter?




  5:15 pm
Question 9
What is the least active time of day for twitter?




  8:00 am
Question 10
What is the optimal number of posts per day on Facebook to receive the most amount of
“likes”?




  5.5 posts per day for optimal responses. The “user” whom has the
  record number of likes in the surveyed period of 1 million likes in a
  day posts between 5 and 6 posts per day.
Question 11
What is the most active day on Facebook?




  Friday night - Saturday afternoon produces the largest number of
  posts / shares.
Question 12
What is the most active time of day on Facebook?




  11 am produces the most amount of activity... 5am and 2pm are the
  least active time period
Question 13
What is the optimal time of day to post a message to reach the maximum number of
Facebook users that have “purchasing power”?




  9 am - 5 pm during the business day proves to the best time to reach
  these consumers followed by 5 pm - 11 pm.

  Surveys show as consumers purchase more smart phones; usage
  during business hours grows in direct proportion.
Why is social media important?

 Humans have continuously improved and speed up access to
 information and the pace of communication.




 People communicate more often and with shorter answers. This
 results in their communications become less contextually relevant.
Effective use of social media
Identify, track, plan, build, interact, sell, measure, report


✤   Know your demographic

✤   Track and consolidate users across communication channels

✤   Plan when we communicate and what to say

✤   Build a community

✤   Be a person not a company

✤   Measure response rates, times, behavior, and "influence"

✤   Report on "activity" not progress
What works in the social web?

✤   Online survey's

✤   Participation awards - gifts, online awards, acknowledgment

✤   Honest responses even when you look "bad"

✤   Frequent posts that are not “salesy”

✤   Personalized interactions

✤   Unification of corporate voice

✤   Recognize your friends, enemies and frenemies
When should we get started




2 years ago
Why should a business care?


• Increased sales
• Increased customer loyalty
• Keep us with “The Jones”
• Customer satisfaction
• Direct and honest feedback to improve products and services.
Can this be a service?



                                  Yes
 Businesses are busy and this is a full time job. Just as man phones for
 calls businesses need to be watching and monitoring the online
 conversations and directed and requested feedback.
What is PACE?




Simple Integrated Social Media
PACE vs Them?
PACE


 Respond to the messages that matter


Them


  All messages matter
Thank You

More Related Content

What's hot

Social media business_tips
Social media business_tipsSocial media business_tips
Social media business_tips
Trust Consultancy
 
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...
hjc
 
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...
mistymeeks
 
HJC Social Media Webinar Full (Final)
HJC Social Media Webinar   Full (Final)HJC Social Media Webinar   Full (Final)
HJC Social Media Webinar Full (Final)
Susan Halligan
 
Design and implement a realistic PR plan
Design and implement a realistic PR planDesign and implement a realistic PR plan
Design and implement a realistic PR plan
CharityComms
 
Twitter for TBA
Twitter for TBATwitter for TBA
Twitter for TBA
Geoff Livingston
 
PRSA Boston Social Media Summit 5 21 14
PRSA Boston Social Media Summit 5 21 14PRSA Boston Social Media Summit 5 21 14
PRSA Boston Social Media Summit 5 21 14
Julie Dennehy
 
Everything you know about social media is wrong
Everything you know about social media is wrongEverything you know about social media is wrong
Everything you know about social media is wrong
Chip Hanna
 
Soc Med1 16 Nov2010 Final
Soc Med1 16 Nov2010 FinalSoc Med1 16 Nov2010 Final
Soc Med1 16 Nov2010 Final
Jason Hoeppner
 
Love me, Tinder
Love me, TinderLove me, Tinder
Love me, Tinder
Chris McIntosh
 
The Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused
The Nonprofit Social Media Factor:Keeping It Fun, Fresh & FocusedThe Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused
The Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused
Community Foundation of Sarasota County
 
Nonprofit Social Media ROI
Nonprofit Social Media ROINonprofit Social Media ROI
Nonprofit Social Media ROI
Agilon LLC
 
Women, Social Media, Politics
Women, Social Media, PoliticsWomen, Social Media, Politics
Women, Social Media, Politics
Elisa Camahort Page
 
SMS for Success
SMS for SuccessSMS for Success
Virtual volunteers and social media 1
Virtual volunteers and social media 1Virtual volunteers and social media 1
Virtual volunteers and social media 1
Mar Dixon
 
Virtual volunteers and social media - Mar Dixon #Frivillig2.0
Virtual volunteers and social media - Mar Dixon #Frivillig2.0Virtual volunteers and social media - Mar Dixon #Frivillig2.0
Virtual volunteers and social media - Mar Dixon #Frivillig2.0
Michel Steen-Hansen
 
Twitter & Real Time Cultural & Organisational Challenge
Twitter & Real Time Cultural & Organisational ChallengeTwitter & Real Time Cultural & Organisational Challenge
Twitter & Real Time Cultural & Organisational Challenge
Martin Thomas
 
Stockyards Business Association
Stockyards Business Association Stockyards Business Association
Stockyards Business Association
Chip Hanna
 
Sm strategy lumos_rachelmann
Sm strategy lumos_rachelmannSm strategy lumos_rachelmann
Sm strategy lumos_rachelmann
Rachel Mann
 
Social Media Data & Customer Research
Social Media Data & Customer ResearchSocial Media Data & Customer Research
Social Media Data & Customer Research
Royal Holloway, University of London
 

What's hot (20)

Social media business_tips
Social media business_tipsSocial media business_tips
Social media business_tips
 
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...
 
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...
 
HJC Social Media Webinar Full (Final)
HJC Social Media Webinar   Full (Final)HJC Social Media Webinar   Full (Final)
HJC Social Media Webinar Full (Final)
 
Design and implement a realistic PR plan
Design and implement a realistic PR planDesign and implement a realistic PR plan
Design and implement a realistic PR plan
 
Twitter for TBA
Twitter for TBATwitter for TBA
Twitter for TBA
 
PRSA Boston Social Media Summit 5 21 14
PRSA Boston Social Media Summit 5 21 14PRSA Boston Social Media Summit 5 21 14
PRSA Boston Social Media Summit 5 21 14
 
Everything you know about social media is wrong
Everything you know about social media is wrongEverything you know about social media is wrong
Everything you know about social media is wrong
 
Soc Med1 16 Nov2010 Final
Soc Med1 16 Nov2010 FinalSoc Med1 16 Nov2010 Final
Soc Med1 16 Nov2010 Final
 
Love me, Tinder
Love me, TinderLove me, Tinder
Love me, Tinder
 
The Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused
The Nonprofit Social Media Factor:Keeping It Fun, Fresh & FocusedThe Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused
The Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused
 
Nonprofit Social Media ROI
Nonprofit Social Media ROINonprofit Social Media ROI
Nonprofit Social Media ROI
 
Women, Social Media, Politics
Women, Social Media, PoliticsWomen, Social Media, Politics
Women, Social Media, Politics
 
SMS for Success
SMS for SuccessSMS for Success
SMS for Success
 
Virtual volunteers and social media 1
Virtual volunteers and social media 1Virtual volunteers and social media 1
Virtual volunteers and social media 1
 
Virtual volunteers and social media - Mar Dixon #Frivillig2.0
Virtual volunteers and social media - Mar Dixon #Frivillig2.0Virtual volunteers and social media - Mar Dixon #Frivillig2.0
Virtual volunteers and social media - Mar Dixon #Frivillig2.0
 
Twitter & Real Time Cultural & Organisational Challenge
Twitter & Real Time Cultural & Organisational ChallengeTwitter & Real Time Cultural & Organisational Challenge
Twitter & Real Time Cultural & Organisational Challenge
 
Stockyards Business Association
Stockyards Business Association Stockyards Business Association
Stockyards Business Association
 
Sm strategy lumos_rachelmann
Sm strategy lumos_rachelmannSm strategy lumos_rachelmann
Sm strategy lumos_rachelmann
 
Social Media Data & Customer Research
Social Media Data & Customer ResearchSocial Media Data & Customer Research
Social Media Data & Customer Research
 

Similar to Social Media, Professional Interacton in a Changing World - 2011 KC Call Center EXPO

Social Media: A Valuable Tool for Libraries
Social Media: A Valuable Tool for LibrariesSocial Media: A Valuable Tool for Libraries
Social Media: A Valuable Tool for Libraries
Mandy Boyle
 
General introduction to social media
General introduction to social mediaGeneral introduction to social media
General introduction to social media
Mark Walker
 
Crash Course in Facebook
Crash Course in FacebookCrash Course in Facebook
Crash Course in Facebook
TwoCents Group
 
Social Media for Organisations
Social Media for OrganisationsSocial Media for Organisations
Social Media for Organisations
Lasa UK
 
Social Media Workshop - Derby
Social Media Workshop - DerbySocial Media Workshop - Derby
Social Media Workshop - Derby
Lasa UK
 
Join The Conversation Social Media
Join The Conversation Social MediaJoin The Conversation Social Media
Join The Conversation Social Media
Scott Howard
 
01.Key trends in social media
01.Key trends in social media01.Key trends in social media
01.Key trends in social media
Julian Matthews
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
Ugur Arcan
 
Reaching Volunteers with Social Media
Reaching Volunteers with Social MediaReaching Volunteers with Social Media
Reaching Volunteers with Social Media
Sam Davidson
 
Presentation 1
Presentation 1Presentation 1
Understanding How to Use Social Media for Business
Understanding How  to  Use Social Media for BusinessUnderstanding How  to  Use Social Media for Business
Understanding How to Use Social Media for Business
Hareesh Tibrewala
 
Poke Me - Influence Of Social Web
Poke Me - Influence Of Social WebPoke Me - Influence Of Social Web
Poke Me - Influence Of Social Web
Daniel Szuc
 
Social Media for Support Organisations
Social Media for Support OrganisationsSocial Media for Support Organisations
Social Media for Support Organisations
Lasa UK
 
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, OntarioSocial Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
Bureau Group
 
Advancedsocialmedia
AdvancedsocialmediaAdvancedsocialmedia
Advancedsocialmedia
ibrand mk
 
Growing Your Business With Social Media Otr Chamber
Growing Your Business With Social Media Otr ChamberGrowing Your Business With Social Media Otr Chamber
Growing Your Business With Social Media Otr Chamber
Krista Neher
 
Social media
Social mediaSocial media
Social media
Ramki M
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
Powered by Search
 
Communications and Social Media
Communications and Social MediaCommunications and Social Media
Communications and Social Media
Lasa UK
 
Social Media for Organisations
Social Media for OrganisationsSocial Media for Organisations
Social Media for Organisations
Lasa UK
 

Similar to Social Media, Professional Interacton in a Changing World - 2011 KC Call Center EXPO (20)

Social Media: A Valuable Tool for Libraries
Social Media: A Valuable Tool for LibrariesSocial Media: A Valuable Tool for Libraries
Social Media: A Valuable Tool for Libraries
 
General introduction to social media
General introduction to social mediaGeneral introduction to social media
General introduction to social media
 
Crash Course in Facebook
Crash Course in FacebookCrash Course in Facebook
Crash Course in Facebook
 
Social Media for Organisations
Social Media for OrganisationsSocial Media for Organisations
Social Media for Organisations
 
Social Media Workshop - Derby
Social Media Workshop - DerbySocial Media Workshop - Derby
Social Media Workshop - Derby
 
Join The Conversation Social Media
Join The Conversation Social MediaJoin The Conversation Social Media
Join The Conversation Social Media
 
01.Key trends in social media
01.Key trends in social media01.Key trends in social media
01.Key trends in social media
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Reaching Volunteers with Social Media
Reaching Volunteers with Social MediaReaching Volunteers with Social Media
Reaching Volunteers with Social Media
 
Presentation 1
Presentation 1Presentation 1
Presentation 1
 
Understanding How to Use Social Media for Business
Understanding How  to  Use Social Media for BusinessUnderstanding How  to  Use Social Media for Business
Understanding How to Use Social Media for Business
 
Poke Me - Influence Of Social Web
Poke Me - Influence Of Social WebPoke Me - Influence Of Social Web
Poke Me - Influence Of Social Web
 
Social Media for Support Organisations
Social Media for Support OrganisationsSocial Media for Support Organisations
Social Media for Support Organisations
 
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, OntarioSocial Media Marketing Presentation by Bureau in Sudbury, Ontario
Social Media Marketing Presentation by Bureau in Sudbury, Ontario
 
Advancedsocialmedia
AdvancedsocialmediaAdvancedsocialmedia
Advancedsocialmedia
 
Growing Your Business With Social Media Otr Chamber
Growing Your Business With Social Media Otr ChamberGrowing Your Business With Social Media Otr Chamber
Growing Your Business With Social Media Otr Chamber
 
Social media
Social mediaSocial media
Social media
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Communications and Social Media
Communications and Social MediaCommunications and Social Media
Communications and Social Media
 
Social Media for Organisations
Social Media for OrganisationsSocial Media for Organisations
Social Media for Organisations
 

Recently uploaded

A Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's ArchitectureA Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's Architecture
ScyllaDB
 
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
DanBrown980551
 
Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptxPrinciple of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
BibashShahi
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
AstuteBusiness
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
DianaGray10
 
High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024
Vadym Kazulkin
 
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Pitangent Analytics & Technology Solutions Pvt. Ltd
 
From Natural Language to Structured Solr Queries using LLMs
From Natural Language to Structured Solr Queries using LLMsFrom Natural Language to Structured Solr Queries using LLMs
From Natural Language to Structured Solr Queries using LLMs
Sease
 
Christine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptxChristine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptx
christinelarrosa
 
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving
 
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
Jason Yip
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
Neo4j
 
Demystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through StorytellingDemystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through Storytelling
Enterprise Knowledge
 
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid ResearchHarnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Neo4j
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Neo4j
 
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
"Scaling RAG Applications to serve millions of users",  Kevin Goedecke"Scaling RAG Applications to serve millions of users",  Kevin Goedecke
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
Fwdays
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
Miro Wengner
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
Pablo Gómez Abajo
 
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
Edge AI and Vision Alliance
 
Session 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdfSession 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdf
UiPathCommunity
 

Recently uploaded (20)

A Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's ArchitectureA Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's Architecture
 
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
 
Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptxPrinciple of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
 
High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024
 
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
 
From Natural Language to Structured Solr Queries using LLMs
From Natural Language to Structured Solr Queries using LLMsFrom Natural Language to Structured Solr Queries using LLMs
From Natural Language to Structured Solr Queries using LLMs
 
Christine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptxChristine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptx
 
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
 
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
 
Demystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through StorytellingDemystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through Storytelling
 
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid ResearchHarnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
 
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
"Scaling RAG Applications to serve millions of users",  Kevin Goedecke"Scaling RAG Applications to serve millions of users",  Kevin Goedecke
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
 
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
 
Session 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdfSession 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdf
 

Social Media, Professional Interacton in a Changing World - 2011 KC Call Center EXPO

  • 1. Social Media Professional interaction in a changing world KC Call Center Expo 2011
  • 2. Who is wasting my time today....
  • 3. Who is taking my time today....
  • 5. What is social media Social Media is any system that allows the “standard user” to contribute content to the community that may become featured or highlighted by the system. Examples: ✤ Facebook ✤ Foursquare ✤ MySpace ✤ Twitter ✤ StumbleUpon ✤ Slashdot ✤ Google + ✤ LinkedIn ✤ Bebo ✤ Digg ✤ MeetUp ✤ Friendster
  • 7. Question 1 What is the average age of social media user who are also contributors? The average age of users varies across social media platform however the “mean” age is 37 and the most common / active demographic is 35 - 44 years old
  • 8. Question 2 What is the average age of Twitter Users? 39 years old
  • 9. Question 3 What is the average age of Facebook users? 38 years old
  • 10. Question 4 What percentage of social media users are women? 84% of the total social media population are women. However specific social media platforms vary wildly.
  • 11. Question 5 What is percent of Twitter users are female? 59%
  • 12. Question 6 What is percent of Facebook users are female? 57%
  • 13. Question 7 What is percent of Social News site users are female? Example: Digg, Reddit & Slashdot 18%
  • 14. Question 8 What is the most active time of day for twitter? 5:15 pm
  • 15. Question 9 What is the least active time of day for twitter? 8:00 am
  • 16. Question 10 What is the optimal number of posts per day on Facebook to receive the most amount of “likes”? 5.5 posts per day for optimal responses. The “user” whom has the record number of likes in the surveyed period of 1 million likes in a day posts between 5 and 6 posts per day.
  • 17. Question 11 What is the most active day on Facebook? Friday night - Saturday afternoon produces the largest number of posts / shares.
  • 18. Question 12 What is the most active time of day on Facebook? 11 am produces the most amount of activity... 5am and 2pm are the least active time period
  • 19. Question 13 What is the optimal time of day to post a message to reach the maximum number of Facebook users that have “purchasing power”? 9 am - 5 pm during the business day proves to the best time to reach these consumers followed by 5 pm - 11 pm. Surveys show as consumers purchase more smart phones; usage during business hours grows in direct proportion.
  • 20. Why is social media important? Humans have continuously improved and speed up access to information and the pace of communication. People communicate more often and with shorter answers. This results in their communications become less contextually relevant.
  • 21. Effective use of social media Identify, track, plan, build, interact, sell, measure, report ✤ Know your demographic ✤ Track and consolidate users across communication channels ✤ Plan when we communicate and what to say ✤ Build a community ✤ Be a person not a company ✤ Measure response rates, times, behavior, and "influence" ✤ Report on "activity" not progress
  • 22. What works in the social web? ✤ Online survey's ✤ Participation awards - gifts, online awards, acknowledgment ✤ Honest responses even when you look "bad" ✤ Frequent posts that are not “salesy” ✤ Personalized interactions ✤ Unification of corporate voice ✤ Recognize your friends, enemies and frenemies
  • 23. When should we get started 2 years ago
  • 24. Why should a business care? • Increased sales • Increased customer loyalty • Keep us with “The Jones” • Customer satisfaction • Direct and honest feedback to improve products and services.
  • 25. Can this be a service? Yes Businesses are busy and this is a full time job. Just as man phones for calls businesses need to be watching and monitoring the online conversations and directed and requested feedback.
  • 26. What is PACE? Simple Integrated Social Media
  • 27. PACE vs Them? PACE Respond to the messages that matter Them All messages matter