The document discusses social media and provides tips for using it in business. It defines social media as the easiest and cheapest communication method for companies and users to reach large audiences. Some key tips include defining goals and target audiences, choosing social media platforms suitable for your business, creating links between platforms, not spamming, and sharing helpful information. The overall message is that social media can be a useful tool for businesses if used strategically and appropriately.

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tarik.kucuk@trust-consult.net

2. What is Social Media ?
In simplest terms, it is the easiest and
cheapest communication method available,
for both the companies and the end-users, in
order to reach maximum amount of
audience.
2010-October, www.trust-consult.net

3. Social Media (SM) is not a fashion or trend or
hobby,
it was (simple e-mail and chat),
it is (SMS, blog, web, Facebook etc) and
it will be (mobile viral).
What is Social Media ?
2010-October, www.trust-consult.net

4. Why?
• Because the world is more dependent on each other,
SM has become a life style and will gain strength by
time
• Everybody use it
• It saves time and money
• It saves lives
• It is entertaining
• It opens the doors to the “The Beyond”
What is Social Media ?
2010-October, www.trust-consult.net

5. • Define your Goals and Check your target
audience:
You must already know it by your industry. So
you must be knowing where and who they are. This
is the beginning. However if you are wrong about
your target you lose from the start. Therefore make
sure of it!
Tips
2010-October, www.trust-consult.net

6. • Check if you want to reach more than the
“standart” target: Did you forget anything or
everything is just fine!
• Check if your target is suitable for social
media. Otherwise you will be “funny”
Tips
2010-October, www.trust-consult.net

7. • Is your company ready and have the right
knowledge about internet, social media, web,
blog etc.?
• If not hire someone or outsource the
stuff to an eligible provider for you.
Tips
2010-October, www.trust-consult.net

8. • Choose the right SM suitable for your
business. These can be both for individual and
business media
• However they must match and complement
each other. A men-women friendship media
and Linkedin would not match for example.
Don’t make fool of youselves.
Tips
2010-October, www.trust-consult.net

9. • Create all possible links and connections
between medias, so that they act as a
cobweb.
Tips
2010-October, www.trust-consult.net

10. • Finally:
– Don’t spam
– Don’t oversell
– Be kind and clear
– Focus on the subject
– Share information
– Be selective
– Follow and be followed
– Evaluate results and re-plan
Tips
2010-October, www.trust-consult.net