This document discusses social media and its importance for businesses. It covers various types of social media like Facebook, Twitter, and YouTube. It emphasizes that social media is now essential for search engine optimization strategies. Businesses need an effective social media and SEO strategy to get high rankings on search engines, build their brand, and generate traffic and sales from new online marketing channels like YouTube. The document also provides examples of how some large brands like Obama, Microsoft, and Domino's Pizza have successfully used social media.

1. Social Media DemystifiedUnderstanding theSocial HypeAnthony Burkeanthony@wsionlinebiz.co.uk

2. IM System FlowChart

4. What Is Social Mediasocial mediais basically aconversationsocialmediahiwhats up?

9. Using Networks Such As

10. Types of Social Media

14. Types of Social Media

17. 46% of organizations consider Lack of Knowledge to be the Most Significant Barrier to Social MediaMarketing Sherpa 2009

18. SEO&SMOWork Together Just adding pages and pages of content as an SEO strategy doesn’t cut it anymore

19. Social Media is the new way to take your SEO strategy to the next level

20. Social Media increases the number of high quality links & targeted trafficAnd I’m SMO.Hello. I’m SEO.

21. 99% of visitors DO NOT go past page 3of Google when conducting search

22. Your Business Needs To Be Here

23. What an Effective SEO/SMO Strategy Will Help With

25. How Obama Used SocialMediaBarackobama.com has social elements and tools that make it easy for users to participate, plan events, and contribute to fundraisersEmail marketing: users that signed up received emails several times a week and were geo-targeted for specific events in that areaOn Social Sites such as Facebook, Twitter, MySpaceUnlike McCain – Obama participated online and created his own videos, his own emails exclusively for his online supporters

26. GoogleSERPsNo longer static websitesGoogle now shows the following in their search results page:ImagesVideosBookmarksNewsMaps

27. As of April 1st 2009, users in the United States do not have to type in a geographic locator with their keyword phrase to see a local map listing

28. Social mediais now where SEOwas8 YEARS AGOSosha Media!!!Mr. SEO

36. Information You Can Tell Google:Someone searches for a keyword phrase, and they are in a certain location  show my ad

45. Brand Protection

46. top 10 listings of search can be seen as your Online Resume

47. Dominoes Pizza368,000 Monthly Searches

48. United Airlines2,240,000 Monthly Searches

49. 5,752,254 views, 22,614 comments, 36,357 ratings, 27,567 users adding this video to their favorites

53. YouTube Channels

54. Youtube.com/Microsoft

55. Youtube.com/Dell

56. Youtube.com/Yahoo

57. Youtube.com/McDonalds

58. More than 1 in 8 viewers make a purchaseafter watching a video ad onlineeMarketer

59. YouTube in 2007 Consumed As Much Bandwidth As The Entire Internet in 2000

60. 77% of users visiting YouTube intend to watch one video but end up watching several.

62. Our SampleYouTube Channels

63. We Can Brand Your YouTube Channel To Match Your Website!

66. Summary:Brand new website launched weeks before Halloween.2 Week ROI-SEO & SMO Strategies PPC CTR 24.3%- Conversion 5.3% 800+ people to site per day (average)

67. 73% organic traffic6 weeks since going live!$87,376.43 Revenue

68. Social Media Evaluation