Social marketing is an approach used to develop activities aimed at changing or maintaining people's behavior for the benefit of individuals and society as a whole. It uses commercial marketing methods to persuade people to change behaviors for reasons beyond rational facts, appealing to core values. Social marketing provides a technique and process for making effective changes through research, planning, design, execution, and evaluation. The goals of social marketing are to achieve society's satisfaction as a whole by creating a healthy and favorable attitude among people and introducing changes through an instrument to achieve societal aims such as population control and new school subjects.