The document discusses key concepts in marketing including the 4 P's of marketing (product, price, place, promotion), branding, consumer behavior, and the difference between marketing and selling. It provides definitions and factors for each concept. For example, it explains the 4 P's as product being the good or service, price being how much it costs including discounts, place as where it is sold like retail stores, and promotion as advertising and branding.

1. MARKETING Prepared by: GAURAV SAXENA

3. Marketing Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.

6. Branding Branding is a key step in marketing strategy it is done to create consumer awareness and brand recall at the point of making a decision for purchase Factors influencing branding are 1) Features 2) Price 3) Benefits 4) Usability 5) Durability 6) Availability

7. Consumer Behavior Consumer behavior is the study of how people buy, what they buy, when they buy and why they buy. It attempts to understand the buyer decision making process, both individually and in groups. Four major types of factors influence consumer buying behavior are 1) Cultural 2) Social 3) Personal 4) Psychological

9. Thank You