An expert says social innovation must become a top priority for the next New Brunswick government. The expert argues that social innovation can help tackle pressing problems like poverty and illiteracy, even with limited resources. He proposes that the government set up a social innovation foundation, mandate that departments invest 1% of their budgets in social innovation, and provide matching funds for fundraising over a certain threshold. The expert cites an initiative called Baby College in Harlem that helps parents and children read as an example of an innovative program addressing a social issue.