Collaborative design and principles of of social innovation in examples from all over the world.

1. Maksym Klyuchar, UNDP Ukraine
A do-it yourself approach to improved community
results
Social Innovation and
Collaborative Design

2. Themes for discussion
• Social innovation and co-design: introduction
• Let’s cheat!
• Nuts, bolts and sketches for design

3. (1) Social Innovation
• Innovation = new for this situation, location or
application. Think Home Grown Initiatives.
• Social dimension is key: by the people for the people
• Not necessarily digital
• Sometimes discover the new in the old => like…
inventing the wheel!

4. (1) Social Innovation
Benefits
• Social innovator (opportunities to build skills, “warm
glow”, funds from monetization if built properly)
• Community (better services or experiences, feeling of
purpose, stronger social fabric)
• Government (efficient utilization of resources, sharing
responsibility, image booster)
• Businesses (new markets, public-private partnerships,
devoted clientele)

5. (1) Collaborative Design
• One of the ways to engage in social innovation
• Joining efforts of government, civil society, citizens,
businesses to jointly come up with the best solution to a
problem

6. (1) Social innovation – some basics
• A good itch to scratch – you know best where your shoe
hurts you most

7. (1) Social innovation – some basics
• Cheat! This helps ideas spread across borders

8. (1) Social innovation – some basics
• Define your audience and zoom in

9. (1) Social innovation – some basics
• Run “grandma tests” and “elevator pitches”. Refine your
idea by practicing. Value feedback

10. (1) Social innovation – some basics
• Turn to the citizen-experts

11. (1) Social innovation – some basics
• Think steps ahead

12. (1) Social innovation – some basics
• Please… Please? Please!!!
• Bear in mind your users… Their behavior, likes and
dislikes, as well as communication modes (do they
actually read the newspaper that you advertised in?)

13. (2) Let’s cheat!
• Mapping

14. (2) Let’s cheat!
• Crowd-funding / crowd-resourcing

15. (2) Let’s cheat!
• “Fix My Street”

16. (2) Let’s cheat!
• Access to information

17. (2) Let’s cheat!
• Services or service improvement

18. (2) Let’s cheat!
• SMS polling

19. (2) Let’s cheat!
• No matter the tool, remember the “itch”. It determines
success
• Remember the wheel? New in the old.
• Think in terms of “by the people for the people”. This is
best described by principles of human-centered design

20. (3) Nuts, bolts and sketches for design
• Toolkits and toolsets
http://www.designkit.org/ http://diytoolkit.org/

21. (3) Nuts, bolts and sketches for design
Problem
Definition

22. (3) Nuts, bolts and sketches for design
Target Group

23. (3) Nuts, bolts and sketches for design
Experience
Tour /
Service
Safari

24. (3) Nuts, bolts and sketches for design
Fast Idea
Generator

25. (3) Nuts, bolts and sketches for design
Theory of
Change

26. (3) Nuts, bolts and sketches for design
Prototype
Testing
Plan

27. (3) Nuts, bolts and sketches for design
Business
Model Canvas

28. (3) Nuts, bolts and sketches for design
Scaling Plan

29. (3) Nuts, bolts and sketches for design
Prototyping / Co-design funnel

30. (3) Nuts, bolts and sketches for design
Some things to remember
1. Focus on the problem, not the product
2. Bridge the digital divide
3. Don’t pitch, prototype
4. Make space and allow ideas to grow – haste makes
waste

31. All for now 
Thank you!