This document discusses how social media can be used for social good beyond just politics. It provides examples of how social media is being used in the Philippines for citizen journalism, disaster response coordination, and raising awareness about community issues. It also discusses how individuals can use blogs and social media to share local stories and advocate for social causes.

1. Social Good: Social Media Beyond Politics
University of San Carlos (Main) Library – US Corner, Cebu City | April 27, 2013

2. +63922..TBD (mupalit nalagi kog SUN)8187103
geohmedia@gmail.com
www.vernongo.com
ON FB search type: Vernon Joseph Go
Vernon Joseph M. Go
{Just a Patriotic Story Teller}
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SINCE : 1987
OCCUPATION : NINJA @ GEOH MEDIA
EDUCATION : CIT-UNIVERSITY, BSIE.
PHILOSOPHY : EVERYDAY IS A CHANCE. THE LORD WILL FIGHT FOR YOU, YOU ONLY
NEED TO BE STILL. - Exodus 14:14
THINKS : LIKE AN INDUSTRIAL ENGINEER BUT IS EDITED BY A BLOGGER
BELIEF : LEAVE NOBODY BEHIND. WALANG IWANAN!
Motto : Believe in the Impossible, and Kick Reason in the FACE!!!

3. How many of us would bother to analyze this kind of scenario? Many are apathetic about what is
happening in our society. We simply don’t PAY ATTENTION.
Poverty, corruption is becoming a culture in our country, yet, it’s as if we don’t see anything. Can we
really afford to watch it happen everyday and do nothing? Its better if we do something. We must take
part in solving such problems because it concerns ALL OF US.
Let us challenge ourselves and influence others to be part and create an IMPACT. Let us work together
and think of SOLUTIONS to answer the problems that our society is currently having. For if we won’t,
who will? And if not now, when?
Karmina Cuzon – Caricature; Mariejo Sevilla - Caption --2011

5. 52% of internet users are below the age of 25.
The country has the 8th largest Facebook population.
Data already accounts for 58% of the mobile share of
wallet, driven by mass adoption of texting.
Digital Adoption is On the Rise in The Philippines....
Source: TNS Digital Life 2011; Socialbakers website, May 2012; Pyramid Research, 2011
Philippines is still the “SMS/Texting Capital of the World” as well as
the “Social Networking/Media Capital of the World”
More than to
5M Mobile
Internet Users
More than
78M
Filipinos are
on mobile
Estimated 40%
of handsets are
2.5G/3G enabled
-- 94% mobile Penetration
-- 88,119,840 mobile subscribers
--24% of Pinoys access internet via mobile
93%
Part of a social
network – 16.2M
active in
Facebook
1# in Video
Consumption

6. Social or New MEdia
• A new form of communication in
the digital world
• Open, free, knowledge sharing for
groups to congregate, sell or
exchange goods, services or ideas
(thru blogs, forum, video or the
like)
• People have more voice in their
community and in the world in
general
Source Via:
(http://www.pcmag.com/encyclopedia_term/0,
2542,t=new+media&i=47936,00.asp )

7. Social Media Overview

8. How do we use social media for Social Good?

9. The ME in Media
• ME and mass media
– Both part of the public domain
– Both have an audience
– Both have an impact
• ME as part of new media
– Helps shape public opinion
– Performs three main functions
• Information
• Education
• Entertainment
TODAY, you don’t have to find NEWS, IT FINDS YOU!

10. Diving into Citizen Journalism
• We have rights
• We have stories to tell
• We want to share information and insights
• We have the tools
Emphasizing on the right to information
though comes also with responsibilities

11. 1st and most successful and effective Political
user of Social Media

12. Political Blog?
A political blog is a common type of blog that comments on politics. In liberal
democracies the right to criticize the government without interference is
considered an important element of free speech.
In other jurisdictions bloggers use the uncensored nature of the internet to
bypass state controlled news media but as a result may find themselves
persecuted. -wikipedia
The Mar Roxas for
President in 2010 Blog was
created and launched last
JULY 29, 2007 by kevin ray
Chua.
“For me, it was a result of the people’s desire for change from the Arroyo regime. Even though the 2007
Midterm Elections just ended then, the 2010 campaign was already on the air.” - KRChua

13. A Tool for governance
• The Philippine Official Gazette is the official journal and
publication of the Philippine government inacted on
September 10, 1902 and under Pnoy, the Online version was
launched last July 2010; this also includes other online
engagements such as twitter or the like.
• A history in Technology for the Philippines, in 2010 the 1st
automated Philippine Elections was successfully held with the
use of the Precinct Count Optical Scan (PCOS) voting machine.
• Mid-2012, Project NOAH was launched (Nationwide
Operational Assessment of Hazards) by DOST. This will harness
technologies and management services for disaster risk
reduction through enabling existing interventions available to
the public such as: Data on Hazard Maps/areas, water level
monitoring, or the like solutions against storms, earthquake,
landslides..etc..

14. Disaster Response/Relief Coordination

15. Disaster Response/Relief Coordination

16. Democratized Check and Balance Mechanism

17. Democratized Check and Balance Mechanism
October 2012 – Philippine Cybercrime Prevention act was passed and implemented w/c
caused mixed reactions from Filipinos

18. New Medium for Public Sentiments (+ / -)

19. New Medium for Public Sentiments (+ / -)

20. Community Awareness & Organizing

21. Right to Vigilance?

22. Learn, Push, and Share Advocacies

23. My part in all of this so far…

24. Itching Traveler + Story Teller

25. SPEAKING ENGAGEMENTS IN AND OUTDOORS :3
(Trainings/Workshops via academe, corporate, & summits)

26. Youth Development

27. GK BUILDER / VOLUNTEER

28. Blogs for Advocacy and Development

29. Information for
Local Places,
different parts of
the Philippines
7,100+ Islands
A Great Need /
Demand for Locally
Generated Online
Content
Share Experiences and others’ works
Kabang Falls in Budlaan, Talamban, Cebu =)

30. Share best practices / case studies

31. Quick Tips & Tricks
Be Bold, and be a visual storyteller.

32. Thanks to YOU
and the following
Disclaimer: Photos and other intellectual properties used in this
deck belong to their respective owners
Any Questions?
“There is a big difference between
knowing what to do, what needs to
be done, and deciding how much we
are willing to do; but ultimately, there
are only two ways to get things done
in this world-that is simply (1) to
decide, and then (2) Do it.”