This document discusses the opportunities for blogging in the Philippines. It notes that 28 million Filipinos are estimated to be connected online, with 81% under 30 years old. Filipinos are enthusiastic digital consumers - 66% have started a blog and 90% have read blogs. The document provides tips on how individuals and businesses can use blogging to attract, inform, and engage audiences. It encourages blogging to develop entrepreneurship, community, and sharing knowledge both nationally and internationally.