Y! Shopping | Social Deals
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The document discusses different types of social shopping users - price hunters and deal mavens. Price hunters look for the lowest prices only when shopping for a specific product, while deal mavens constantly look for deals they or others may want. Deal mavens take pride in learning strategies to save money and often become addicted to finding deals. The document also provides insights into what qualifies as a good deal for users and how deal mavens enjoy sharing deals with friends and family.
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This document discusses sales promotion, including its objectives, types of tools, and factors influencing its use. It begins by defining sales promotion as a direct incentive to create an immediate sale. The document then examines consumer-oriented tools like samples, coupons, premiums and contests, and trade-oriented tools like co-op advertising and trade allowances. It explores reasons for the growing importance of sales promotion, how tools can be used to build brands or just sales. The document also addresses best practices, problems, and coordinating sales promotion with other marketing communications.
Dating with SIVA
The document discusses marketing as a management tool through an interactive presentation. It explores the fundamentals of marketing with the goal of stimulating interest in learning and applying marketing concepts. Various definitions of marketing are presented, focusing on changing consumer behavior to create an exchange of values between marketers and consumers resulting in mutual benefit. The presentation also discusses the evolution of the marketing mix from the traditional 4Ps to the more customer-driven SIVA framework.
Sylvia Allen keynote presentation at The Business of Fun 2011
Sylvia Allen presents on creating and delivering more value from sponsorship partnerships at The Business of Fun 2011
Boost Email Marketing Revenue with the Power of Consumer Psychology
Learn tried and true influence techniques studied by the best minds in consumer psychology to boost email marketing revenue. Learn the definitions and nuances of my top 10 principles, and see example email campaigns that I've personally implemented for clients as well as examples from the greater email marketing world.
Sales promotion
This document provides an overview of sales promotion. It defines sales promotion as a direct inducement that offers extra value or incentive to consumers, sales forces or distributors with the primary goal of creating an immediate sale. The document then outlines different vehicles for consumer-oriented promotions like samples, coupons, premiums and contests, as well as trade-oriented promotions like co-op advertising and trade shows. It discusses the objectives and types of both consumer and trade promotions. The document also notes challenges with sales promotion and how promotions can be coordinated with other marketing communication tools.
Marketing Concepts Every Business Needs to Know
There's more to marketing than advertising, sales or social media. These are tools of communication. Where marketing really starts is with creating a product and/or service people want to buy. It just makes promoting it a whole lot easier.
-- What we mean by business and revenue model
-- Customer segmentation and how to build customer profiles
-- Market research techniques and low-cost resources for finding key data and opportunities
-- The value of product/service “packaging” for both you and your customer
-- Key marketing concepts like, positioning, messaging, branding and so much more
15 Rules to Improve Your Email Marketing
Based on experience implementing email marketing strategies for B2C and B2B organisations, this deck provides 15 actionable rules for email marketers to help them:
(1) Plan their email strategy and measurement framework
(2) Exploit on-site opportunities to drive email sign-up
(3) Improve email performance through segmentation, targeting & testing
Any questions please ask.
Closing Tips
This document provides tips for closing sales through educating clients in a step-by-step process. It discusses putting oneself in the client's perspective to build trust, identifying client needs and matching them to product features, demonstrating product value through cost analyses and customer stories, and maintaining contact to further educate clients. It also provides tips for different closing techniques like emphasizing the benefits in a balance sheet, stressing why now is the best time to buy, appealing to a companion's approval, flattering the client, linking closure to resolving objections, focusing on economic factors, triggering identified emotions, and using empathy to sell to a new "friend".
Offers & Online Promotions
This document discusses creating effective offers and promotions for marketing campaigns. It begins by defining offers and promotions as tools to elicit customer responses and achieve business objectives like sales and lead generation. It then covers five types of common offers including coupons, Facebook promotions, and local deals. The document outlines a five-step process for creating successful offers: setting goals, selecting the right offer type, controlling offer details, distributing and promoting the offer, and following up on results. It emphasizes using offers to reward loyalty, drive word-of-mouth, and thank customers. The presentation concludes by providing next steps and resources for creating effective marketing offers and promotions.
Industry Relations 101: How to Increase Your Sponsorship Sales
In this slide deck, Senior Director of Industry Relations for AH Sabina Gargiulo answers questions about what Industry Relations and Sponsorship Sales are, how you can use them to benefit your organization and some best practices.
Value based selling
Value-based selling focuses on understanding the customer's needs and demonstrating how the product or service will benefit the customer. It is more effective than discussing features or price alone. A value-based salesperson must listen to understand the customer's business issues and goals, then show how the solution delivers value in terms of specific benefits like increased productivity or revenue. Customers make decisions based on both logic and emotion, so the salesperson should quantify value through metrics while also building trust and rapport. Maintaining long-term customer relationships is important for becoming a strategic partner.
Win Price Negotiations on Value
PricePoint Partners is a pricing management firm that helps B2B companies identify hidden pricing opportunities to increase profits. The newsletter discusses a strategy for negotiating price reductions by being prepared to reduce benefits in return for a lower price, maintaining the balance of value for the customer. It advises salespeople to identify benefits that can be removed from proposals if the buyer requests a discount, so the buyer understands there is a trade-off to a lower price. The goal is to strengthen the company's brand value and ensure healthier margins.
Shopper Marketing and the Path to Purchase
The document discusses measuring how consumers purchase consumer packaged goods (CPG) categories. It suggests that research should focus on both "why" consumers purchase as well as "how" they purchase. It examines different trip types and buying styles, and how these may impact attitudes and behaviors toward price, brand, and category purchases for various CPGs like coffee, potato chips, frozen meals, and more. The document advocates measuring both the "how" and "why" of consumer purchase decisions and behaviors.
REACT Program Experience
Our biggest challenge is to have everyone on the team busy, in production, happy, and profitable! Together Everyone Achieves More.
With the amount of competition in the market, it is no longer possible to simply do the bare minimum or maintain the status quo. In addition, marketing budgets alone will not keep buyers in the car.
The Challenge: It is now, more than ever, necessary for the agent to elevate and grow their business within a business. They must engage in each aspect of the process to maximize the potential of their business.
How to get your Customers to Say Yes
The document discusses various strategies for getting customers to say yes. It covers common sales frustrations, differentiating between features and benefits, dealing with objections, structuring quotes and proposals, asking for the business, and finding new clients. The presentation provides tips for focusing on customer benefits rather than just features, using benefits to reduce price objections and move sales forward, and directly or indirectly asking for the business.
Sales The New Need Of Life
"Sales - The new need of Life" represents my seniors experience. Many literature on sales are also used in our day to day experience, though its theoritical but its practical too and may lead to success if implemented accurately.
Success in Sales and Marketing Part 1- BASIS Marketing Training
Part A: Success in Sales & Marketing begins with your own Potential (1 hour)
1. Attitude, Character, and Habits
2. Maximizing your Potential
3. Building Relationships and Networks
4. Sales & Marketing: Why both are important
Part B: Success in Marketing (30 mins)
1. Overview of Marketing Strategies and Concepts
2. Introduction to Different marketing Options: Mass/Indirect Marketing Techniques, Targeted/Direct Marketing Techniques, Guerilla and Word-of-Mouth Marketing
3. How to develop a “Total Marketing Plan” introduction
Part C: Success in Sales (1½ hours)
1. Sales Mindset
2. Laws of Selling
3. How to Influence other people
4. Tele-Sales Tips
5. Practical and Easy-To-Learn Techniques to increase sales
Basis Sales Slides 2008 Part 1 1219374427739260 8
The document provides an overview of success in sales and marketing. It discusses beginning with one's dreams, attitude, habits, relationships and potential. It covers topics like managing expectations, developing the right habits, focusing on serving others before oneself, and controlling one's emotions. The document also discusses laws and tips for boosting sales performance, such as focusing on solving customer problems, building momentum gradually, and avoiding saying no.
Value based negotiation pricing
This document provides an overview of value-based sales and negotiation strategies. It discusses determining customer value, understanding the buying center, crafting appropriate deals, and negotiating profitably. Effective negotiators must understand different buyer types like price, relationship, and value buyers and how to negotiate with each. Companies should anchor pricing to customer value and educate buyers on what value they receive. Salespeople also need training to focus on value rather than price when discussing offerings with customers.
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This document discusses user experience at InsideView and includes an agenda for a presentation. It defines user experience, discusses who is involved in user experience including the user experience team. It outlines the user experience goals and process, and describes the design and research activities involved such as requirements definition, wireframes, mockups, site visits, interviews and usability studies. The presentation introduces Beth Goldman as the Director of User Experience and concludes by asking for any questions.
InsideView | UI Screens + Notes
The document discusses a user's experience navigating an unfamiliar website. The user found the navigation confusing and unclear on how to get back to previous pages. Suggestions are made to improve the usability, such as adding breadcrumbs or a site map to help orient the user. The need for better labeling of buttons and links is also noted, to avoid unexpected page changes.
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Splunk | Reporting Usability Tasks
John Smith, a marketing analyst, is asked to create a report of total product downloads by product ID in the past week for his manager. He searches Splunk for events of type "downloads" within the last week time range and sees the needed productID field. He is also asked to create a line chart showing average throughput by input type for every 5 minutes in the last hour, labeling the y-axis as "Average throughput".
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The document describes a software application for creating and managing reports. It includes sections for searching data, building charts and graphs from result sets, applying filters, and formatting report output. The application allows customizing reports through selection of data fields, aggregation functions, chart types, and other parameters. Reports can be saved, shared on dashboards, and exported from the application.
Splunk | Reporting - Concepts 2
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Y! Shopping | Social Deals
- 1. Social Shopping / DEALS
- 2. User Types | People who are “looking for deals” Price hunters can become deal mavens, usually by learning strategies and getting hooked. Yahoo! Network Survey (N=1163) ** Q: I look for deals / bargains even when I don't have a specific product in mind * Q: I look for deals / bargains only when I have a specific product in mind .
- 4. User Types | People who are “looking for deals” Price hunters can become deal mavens, usually by learning strategies and getting hooked. Yahoo! Network Survey (N=1163) ** Q: I look for deals / bargains even when I don't have a specific product in mind * Q: I look for deals / bargains only when I have a specific product in mind .
- 18. Or…
- 19. USER EXPERIENCE strategic CONCEPTS
- 24. USER EXPERIENCE coupon center CONCEPTS
- 25. Design Variations Prototype: Coupons Only | Voting, Saving, Sharing w/ aggregate score
- 26. Design Variations | Coupons Only | Voting, Saving, Sharing (no aggregate score)
- 27. Design Variations | Coupons Only | Saving & Sharing Only
- 28. Design Variations | “All Deals” Deal Center, Coupons + Rebates Only Deal Center
- 29. Design Variations | Deal Widget | slot machine
- 30. Design Variations | Deal Widget | deal ticker
- 31. Design Variations | Deal Widget | deal ticker