Comment interagir avec un nouveau genre de client - conférencier Mme Clara Shih
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This document discusses how businesses need to prepare for customers in the Facebook era. It notes that Facebook now has over 400 million users who spend 22 billion minutes per day on the platform. The document outlines that 73.5% of companies now consider social media a top priority and identifies the four main pillars for businesses on Facebook as Facebook apps, pages, ads, and Twitter. It explores how Facebook has become the template for online identity and how user expectations have changed, necessitating new modes of communication for businesses.
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Digital Age 2.0 - Clara Shih
The document discusses how Facebook has become the template for online identity and how user expectations have changed, focusing on trusting friends most and seeing Facebook and Twitter as new modes of communication. It then outlines 5 business uses cases for Facebook including listening and social crowdsourced customer service, hypertargeted social marketing, using Facebook as a small business website, ordering pizza on Facebook, and enterprise social CRM. The presentation aims to explain the psychology of Facebook and explore business opportunities in The Facebook Era.
The use of social media in enhancing the employer brand
The current knowledge of economy emphasises the critical role of human resources to the success of an organization. “The war for talent” has brought challenges to many organizations. Organizations need to focus more on branding their employer image to attract talented and skilful workforces in order to stay competitive in the market. Furthermore, social media have become an important marketing and communication channels for organizations and employees, thus, they create new areas and challenges for employers to manage their image and reputation in public. Practicing the employer brand involves a collaboration between the human resources department and the marketing department of an organization. In other words, it is a combination of a strong workplace culture within a company with a good image to external audiences. Therefore, building a successful employer brand requires a positive organizational culture and the effective performance of social media.
The main objective of this thesis is twofold. The first objective is to construct the Employee Value Proposition (EVP) and analyse the use of social media to enhance the employer brand by creating new opportunities for recruitment. The second objective is to identify the influential factors to increase the visibility of the employer brand of a medium-sized technological firm, Eatech Oy. In this thesis, the Eatech Oy has been used as a case study.
This thesis has constructed a set of Employee Value Propositions that would help to improve the employee engagement which is considered as a foundation for employee advocacy programme and the organizational culture. Furthermore, the measurement of the effectiveness of different social media channels shows the need for a better communication strategy on social media platforms. Additionally, continuous monitoring of social media channels is highly recommended to measure efforts of the company and to develop the marketing plan. Moreover, new technologies are being constantly developed, so adopting a more accurate measurement method would be beneficial for the case company.
Linkedin
LinkedIn is a social media website for professionals to connect with others, share job opportunities and business news, and promote their careers and organizations. Users can create online profiles to highlight their experience and skills, allowing employers to view them. Businesses can also make company pages to promote themselves, post jobs, and interact with potential employees and customers. LinkedIn benefits both individuals and organizations by facilitating professional networking and research globally.
Employer Branding with Social Media
The document discusses using social media platforms like Facebook, Google+, LinkedIn, Pinterest and Twitter for employer branding. It covers best practices for company profiles on these sites, using pictures and video, engaging communities, and monitoring brands. Specific tips are provided around posting jobs on Facebook where candidates can apply directly or through an applicant tracking system. The presentation concludes by inviting questions and connecting on social media to learn more about social recruitment.
Why use social media to land your career launching job
The document outlines a 6-step social media-based job search strategy. The steps are: 1) scrubbing one's digital footprint, 2) creating ATS-friendly and interactive resumes, 3) building an online portfolio site, 4) starting a blog about one's field, 5) conducting a social media marketing campaign, and 6) growing one's network through informational interviews. The strategy is presented as an effective way to stand out from other graduates and connect with potential employers in a crowded job market.
How Social Media Can Help You
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This document discusses BAE Systems' use of social media for marketing and communication purposes. It finds that BAE is not utilizing social media to its full potential for branding and recognition compared to competitors. It provides an analysis of BAE's current social media presence and recommends restructuring its strategy. This includes separating sites by target demographics, keeping content concise and appealing, and providing training to employees on professional social media use. Goals are outlined to increase followers on Facebook, LinkedIn and Twitter over 1 year to strengthen BAE's visibility and attract potential employees.
Recommended
Digital Age 2.0 - Clara Shih
The document discusses how Facebook has become the template for online identity and how user expectations have changed, focusing on trusting friends most and seeing Facebook and Twitter as new modes of communication. It then outlines 5 business uses cases for Facebook including listening and social crowdsourced customer service, hypertargeted social marketing, using Facebook as a small business website, ordering pizza on Facebook, and enterprise social CRM. The presentation aims to explain the psychology of Facebook and explore business opportunities in The Facebook Era.
The use of social media in enhancing the employer brand
The current knowledge of economy emphasises the critical role of human resources to the success of an organization. “The war for talent” has brought challenges to many organizations. Organizations need to focus more on branding their employer image to attract talented and skilful workforces in order to stay competitive in the market. Furthermore, social media have become an important marketing and communication channels for organizations and employees, thus, they create new areas and challenges for employers to manage their image and reputation in public. Practicing the employer brand involves a collaboration between the human resources department and the marketing department of an organization. In other words, it is a combination of a strong workplace culture within a company with a good image to external audiences. Therefore, building a successful employer brand requires a positive organizational culture and the effective performance of social media.
The main objective of this thesis is twofold. The first objective is to construct the Employee Value Proposition (EVP) and analyse the use of social media to enhance the employer brand by creating new opportunities for recruitment. The second objective is to identify the influential factors to increase the visibility of the employer brand of a medium-sized technological firm, Eatech Oy. In this thesis, the Eatech Oy has been used as a case study.
This thesis has constructed a set of Employee Value Propositions that would help to improve the employee engagement which is considered as a foundation for employee advocacy programme and the organizational culture. Furthermore, the measurement of the effectiveness of different social media channels shows the need for a better communication strategy on social media platforms. Additionally, continuous monitoring of social media channels is highly recommended to measure efforts of the company and to develop the marketing plan. Moreover, new technologies are being constantly developed, so adopting a more accurate measurement method would be beneficial for the case company.
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LinkedIn is a social media website for professionals to connect with others, share job opportunities and business news, and promote their careers and organizations. Users can create online profiles to highlight their experience and skills, allowing employers to view them. Businesses can also make company pages to promote themselves, post jobs, and interact with potential employees and customers. LinkedIn benefits both individuals and organizations by facilitating professional networking and research globally.
Employer Branding with Social Media
The document discusses using social media platforms like Facebook, Google+, LinkedIn, Pinterest and Twitter for employer branding. It covers best practices for company profiles on these sites, using pictures and video, engaging communities, and monitoring brands. Specific tips are provided around posting jobs on Facebook where candidates can apply directly or through an applicant tracking system. The presentation concludes by inviting questions and connecting on social media to learn more about social recruitment.
Why use social media to land your career launching job
The document outlines a 6-step social media-based job search strategy. The steps are: 1) scrubbing one's digital footprint, 2) creating ATS-friendly and interactive resumes, 3) building an online portfolio site, 4) starting a blog about one's field, 5) conducting a social media marketing campaign, and 6) growing one's network through informational interviews. The strategy is presented as an effective way to stand out from other graduates and connect with potential employers in a crowded job market.
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The document discusses how social media presence can impact careers and job applications. It provides tips for optimizing Facebook, Twitter, and LinkedIn profiles. Key advice includes cleaning up questionable posts and content, highlighting relevant work experience, and having others review profiles for errors or misleading statements. Employers are increasingly checking applicants' social media, so profiles should be curated to project a professional image aligned with potential employers' values. Social media can also help build industry connections and showcase knowledge and interests to boost careers.
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This document provides an overview of social media marketing basics for small businesses and nonprofits. It discusses why social media should be used, the top 5 social networks, what type of content to post, and how to get started. The top networks are Facebook, LinkedIn, Twitter, Pinterest, and Instagram. It recommends posting a mix of 50% interesting content, 30% helpful information, and 20% direct promotions. Tips for getting started include creating pages, promoting them, posting regularly, repurposing content, and using scheduling tools.
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This document discusses BAE Systems' use of social media for marketing and communication purposes. It finds that BAE is not utilizing social media to its full potential for branding and recognition compared to competitors. It provides an analysis of BAE's current social media presence and recommends restructuring its strategy. This includes separating sites by target demographics, keeping content concise and appealing, and providing training to employees on professional social media use. Goals are outlined to increase followers on Facebook, LinkedIn and Twitter over 1 year to strengthen BAE's visibility and attract potential employees.
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Facebook Company Profile
Facebook was developed by Mark Zuckerberg and his roommates while they were still students at Harvard University. It was founded in July 24, 2004, and it focuses on creating products that help its users interact with one another through mobile phones, computers, and other compatible devices. This company also helps its users learn about the world around them. Users are able to share ideas, opinions, photos, videos, and other activities with audiences that range from friends to the public. Facebook became a great tool for the exchange of ideas, thoughts, cultures, and became a hotbed for innovation. Facebook Incorporation products include Facebook, Instagram, WhatsApp, Messenger, and Oculus. The company’s major source of revenue is through advertising on its website opportunities. Company’s and small business were able to curate their ads to their preferred demographics to increase the chances of the potential customer to interact with their products. The different types of target markets can be divided based on age, interests, gender, location or preferences. Facebook allows people to connect, share and communicate with each other through their mobile devices and computers. Instagram allows people to share photos and videos customized with filter effects, followers are able to see and interact with the user’s profile. Messenger enables people and businesses to connect and message across various devices. WhatsApp is another messaging application that allows users to message, phone call, video call, and group text for free. (Himatsinghka, 2015).
According to the statistics portal, the company employed 25,105 full time employees as of December 2017, this is a significant number for a company that began with only seven employees in 2004 when it initially launched. Facebook has been ranked number one by Glassdoor’s “2018 Best Company To Work In” in the United States of America. There are several reasons why Facebook Incorporation is the best place to work for, this is a testament to the company’s unique and desired workplace practices and environment. (The Statistical Porta, 2018). Employees confirmed that they feel trusted and valued. In an interview with Glassdoor, Chief Operating Officer of Facebook said “that the people who work in Facebook are the most important thing” (CITE THIS CITE THIS). Employees are encouraged to be themselves and to come to always come to work with their best ideas and a driven attitude, in addition, they are also encouraged to foster good relationships with members of their teams. Facebook does not place more importance on hierarchy and titles like managers, or Chief Executive Officer, which is contrary to the general practice of other tech companies. Employees in Facebook are encouraged to critique and question their managers, they are .
Intermediate social media business march 2011
This document provides an overview of using social media for business purposes. It discusses the major platforms of Twitter, Facebook, and LinkedIn. For each platform, it describes why businesses should use it and how to set up business profiles and pages, build networks, and share relevant content over time. The key takeaways are to be helpful, build credibility and trust online over time, and measure what social media strategies are most effective for each business.
Facebook1
Facebook has grown enormously since its founding as a social network for Harvard students. It now has over 100 million users worldwide who use it for social communication through photo sharing, instant messaging, posting personal information, and blogging. Recently, Facebook changed its layout and tools, which has been met with criticism about increased confusion and advertisements. However, the document argues Facebook is still useful for easily connecting with friends, affordable long-distance communication, joining interest groups, and potentially academic uses like practicing research and debate skills. Benefits include free usage and security controls, though drawbacks include a slower interface and erratic chat features. Overall, the document recommends joining Facebook to reconnect with lost friends.
FRANkademy September 2011
This document provides an overview of social business and best practices. It discusses the paradigm shift from traditional marketing to social business approaches. Key aspects include moving from one-way communication to engagement and conversations. It highlights the importance of social media integration and having a clear social business strategy. Various social media tools like Twitter, Facebook, blogs and Google+ are examined. Metrics for measuring social media success and ROI are also covered. A case study of Goodness Superfoods demonstrates how shifting to more social approaches helped increase engagement and traffic. The presentation emphasizes listening to customers and responding through social platforms.
Social Media In PR (Obsolete)
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- 1. Business in The Facebook Era Preparing for a New Kind of Customer Relationship Clara Shih CEO, Hearsay Labs & Author, The Facebook Era 7 April 2010
- 2. Follow along @clarashih #CRIM2010 http://facebook.com/thefacebookera
- 3. Welcome to The Facebook Era facebook 400M users 22B minutes a day linkedin & twitter 50M each Is email dead??
- 4. Facebook isn’t just for kids anymore
- 5. Social media is a top focus for business 73.5% of companies consider social media a top priority for 2010. —CMO Survey, February 2010
- 6. The Four Pillars Facebook Apps Facebook Pages Facebook Ads Twitter
- 7. Today Psychology of Facebook Exciting Possibilities for Business
- 8. the psychology of facebook
- 9. Facebook has become the template for our online identity
- 10. Facebook Connect extends identity across the Web
- 11. Meanwhile, user expectations have changed
- 12. Facebook and Twitter are radically new modes of communication follow me
- 13. the exciting opportunities for business
- 14. Hypertargeted marketing improves conversions
- 15. Faceconnector: bringing social to CRM First business application on Facebook – developed by Todd Perry and me in 2007
- 16. Facebook and Twitter “automate” word of mouth (News Feed)
- 17. People trust friends most
- 18. You can even order pizza on Facebook!
- 19. Evolving our metrics Social CLV =CLVold + Word-of-mouth referrals + Customer support cost savings + Sales resulting from idea contributions
- 20. Thanks and stay in touch Clara Shih CEO, Hearsay Labs clara@hearsaylabs.com Featured in New York Times & Selling Power Used as a textbook at Harvard Business School