Presentation For Ragan's Las Vegas Social Media and Communications Conference

1. Buying A Social
Monitoring Tool

2. Social Monitoring
Is a Waste
Of Time

3. In Our Short Time Today

4. Who is doing
social monitoring
now?

5. Types Of
Social Monitoring
Tools

6. Apples To Oranges

7. Listening

8. Engagement

9. Metrics

10. Analytics
Research

11. Analytics/Research
Engagement
Listening
Metrics

12. Use
Cases

13. Where Do People
Talk About You?

14. Customer Profiles

15. Brand Context

16. Impact of Messaging

17. Buzz and Chatter From
Marketing Activities

18. Brand
Sentiment

19. Grow Brand Champions

20. Identify and Engage
Influencers

21. Information to Close Biz

22. Higher Ranked Content

23. Risk Management

24. Customer Service Issues

25. New Product Uses

26. Product Development

27. Online Brand Assets

28. Sales Opportunities

29. Marketing
Intelligence

30. Other Use Cases
Would You Add?

31. Acquisition Roadmap

32. Educate On Use Cases

33. Clarify
Objectives

34. Who Will Do The Work?

35. Document It

36. Use The Matrix, Neo

37. Social Listening Tool Features Matrix

38. Capabilities
Data Coverage
Pricing

39. Assemble
Review Team

40. See 6 Demos

41. Test Drive
 


42. Value / Cost
Tradeoff

43. Sign On The Line
That Is Dotted

44. Key Features

45. Dashboard

46. Analytics

47. Share of Voice

48. Workflow Management

49. Engagement

50. Influence Mapping

51. German to English Translation
Auto Translation

52. Automated Reporting

53. Blog
Show
TV Ad
Event Impact on Chatter

54. Just A Few Tools

55. Trackur

56. eCarin

57. Radian6

58. Sysomos Heartbeats

59. ViralHeat

60. Alterian SM2

61. Lithium

62. What tools
do you absolutely
love?

63. Implementation Checklist

64. Follow-Up and Ask Everyone:
✔Are the users fully trained?
✔Do they know about additional
training options and resources?
✔Can they generate the searches and
reports needed?
✔How is the data being made
actionable?
✔Are they acting on it?

65. Q&A

66. Who is going to buy a social
listening tool in the next 6
months?

67. Thank You
& Sorry

68. Quick and Dirty Listening
“How To” Post On My Blog Next Tuesday
Stevefarnsworth/wordpress.com
Google “Steve Farnsworth”
or “Digital Marketing Mercenary”

69. Steve Farnsworth
Jolt Social Media
(650) 331-0594
JoltSocialMedia@Gmail.com
Twitter @Steveology