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Facebook Carousel Ads case studies from Ecommerce, Automobiles, Technology, Education, CSR, Food etc. brands. Facebook Marketing has become an inherent part of digital marketing strategy.
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Case Study On Micromax
Micromax was once India's top smartphone brand, holding a 22% market share in 2014. However, several factors led to its decline, including increased competition from Chinese smartphone makers that used the same factories as Micromax. Management issues also hurt Micromax as it struggled to differentiate itself and faced resignations in top leadership. By 2015, Micromax's market share fell significantly as Chinese brands like Xiaomi and Lenovo partnered with e-commerce companies to gain market share through low prices and online sales channels. Ultimately, Micromax's failure to secure new funding and adapt its strategy in the face of strong Chinese competition led to its fall from the top position in India's smartphone market.
Brand personaity
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand personaity
Faculty Name: Vishal Desai
VODAFONE CUSTOMER SATISFACTION SURVEY project Blackbook
This document appears to be a project report submitted by Nevil Iype Puthiyedathu for their Bachelor of Management Studies program. The report covers Vodafone's customer satisfaction survey and includes sections on the introduction, certificate of completion, declaration, acknowledgements, executive summary, and table of contents.
Patanjali
Patanjali Ayurved Ltd was established in 2006 by Acharya Balkrishna under the guidance of Baba Ramdev to promote Ayurveda. It started by manufacturing medicines and has expanded to food, cosmetics, and other fast-moving consumer goods. Ramdev aimed to provide indigenous alternatives that could compete with large FMCG companies while benefiting farmers. Patanjali now has over 4,000 outlets and sells through e-commerce sites and major retailers. It procures materials directly from farmers and aims to process foods using organic methods. Patanjali has seen tremendous growth, with revenues increasing from Rs. 450 crore in 2012 to an estimated Rs. 2,500 crore in 2016
Apple Case Study
A look at how Apple achieved their status as a Beloved Brand and how they turned that into Power and into Wealth.
Fevicol Branding
This presentation discusses the brand promotion strategies employed by Fevicol and the user engagment programmes initiated by Pidilite Industries. CBBE model for Fevicol is also included.
Apple Presentation
Apple aims to expand its user base and software. Its target audience is high school and college-aged customers who are most likely to use new Apple products. Apple's goals include rewarding loyal customers, developing its website with interactive ads, and using social media to optimize brand awareness. It will provide tutorials, contests and customer galleries to encourage engagement.
Integrated marketing communications project by Aftab syed
This document is a student project report on integrated marketing communications (IMC) with a special reference to marketing. It includes an introduction, table of contents, and acknowledgements section. The student, Mohammed Atique Idrisi, completed the project for his bachelor's degree program under the guidance of his project coordinator, Prof. Mazhar Thakur at Akbar Peerbhoy College of Commerce and Economics in Mumbai, India.
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Case Study On Micromax
Micromax was once India's top smartphone brand, holding a 22% market share in 2014. However, several factors led to its decline, including increased competition from Chinese smartphone makers that used the same factories as Micromax. Management issues also hurt Micromax as it struggled to differentiate itself and faced resignations in top leadership. By 2015, Micromax's market share fell significantly as Chinese brands like Xiaomi and Lenovo partnered with e-commerce companies to gain market share through low prices and online sales channels. Ultimately, Micromax's failure to secure new funding and adapt its strategy in the face of strong Chinese competition led to its fall from the top position in India's smartphone market.
Brand personaity
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand personaity
Faculty Name: Vishal Desai
VODAFONE CUSTOMER SATISFACTION SURVEY project Blackbook
This document appears to be a project report submitted by Nevil Iype Puthiyedathu for their Bachelor of Management Studies program. The report covers Vodafone's customer satisfaction survey and includes sections on the introduction, certificate of completion, declaration, acknowledgements, executive summary, and table of contents.
Patanjali
Patanjali Ayurved Ltd was established in 2006 by Acharya Balkrishna under the guidance of Baba Ramdev to promote Ayurveda. It started by manufacturing medicines and has expanded to food, cosmetics, and other fast-moving consumer goods. Ramdev aimed to provide indigenous alternatives that could compete with large FMCG companies while benefiting farmers. Patanjali now has over 4,000 outlets and sells through e-commerce sites and major retailers. It procures materials directly from farmers and aims to process foods using organic methods. Patanjali has seen tremendous growth, with revenues increasing from Rs. 450 crore in 2012 to an estimated Rs. 2,500 crore in 2016
Apple Case Study
A look at how Apple achieved their status as a Beloved Brand and how they turned that into Power and into Wealth.
Fevicol Branding
This presentation discusses the brand promotion strategies employed by Fevicol and the user engagment programmes initiated by Pidilite Industries. CBBE model for Fevicol is also included.
Apple Presentation
Apple aims to expand its user base and software. Its target audience is high school and college-aged customers who are most likely to use new Apple products. Apple's goals include rewarding loyal customers, developing its website with interactive ads, and using social media to optimize brand awareness. It will provide tutorials, contests and customer galleries to encourage engagement.
Integrated marketing communications project by Aftab syed
This document is a student project report on integrated marketing communications (IMC) with a special reference to marketing. It includes an introduction, table of contents, and acknowledgements section. The student, Mohammed Atique Idrisi, completed the project for his bachelor's degree program under the guidance of his project coordinator, Prof. Mazhar Thakur at Akbar Peerbhoy College of Commerce and Economics in Mumbai, India.
Blackberry ppt
The BlackBerry was developed in 1997 by Research In Motion to provide wireless email access. It uses a proprietary operating system and push email technology to synchronize data like email and calendars. BlackBerry prioritized security which made it popular for corporate and government use. Current BlackBerry devices have color displays and support additional features beyond email like apps, internet browsing, and phone calls while retaining the built-in keyboard.
Reliance communication business project
Reliance Communication is a major Indian telecommunications company that was founded in 2002. It has over 108 million subscribers, making it the 3rd largest telecom provider in India with 11.9% market share. The document discusses Reliance Communication's background, operations, strategies for targeting rural customers, dependence on technology, availability of human resources, competitors, and trends in the Indian telecommunications market.
How indiamart became rs 250 crore company and leader in b2b marketplace in in...
What you will find in this case Study?
1) About IndiaMart
2) Idea of B2B Marketplace
3) Business Model
4) Growth and Success Story
5) Marketing Strategy of IndiaMart
6) Social Media Campaigns
Chapter 7: Industry Archetypes and Best Practices
This document discusses four major industry archetypes - door knob, goldfish, trumpet, and funnel - derived from the five A's customer journey framework. It also outlines four best practices for improving a company's performance based on its industry archetype. Specifically, it discusses how focusing on channel proximity, brand management, service management, or sales-force management can help a company succeed depending on whether its industry has high or low median brand advocacy ratios with narrow or wide ranges. The document concludes by analyzing how a mobile insurance industry fits within the funnel archetype, suggesting service management is the key success factor.
Fashion Touchpoint Strategy - The Fashion Cycle Meets Customer Journey
For fashion brands, building a touchpoint landscape is an increasingly daunting task. Fashion is democratizing rapidly and a new breed of social media like Pinterest is bringing great opportunities. This presentation offers a method of building real story telling customer journeys for different customer types. It also shows a number of promising trends. It includes overviews of online and offline touchpoints, owned, bought, and earnt media; it shows ways of connecting touchpoints with QR codes and more.
New product development strategy of samsung
This document is a project report on Samsung's new product development strategy. It provides an introduction to new product development and discusses types of new products, the role of product development in companies, and entrepreneurial new product development. It then introduces Samsung and provides background on its history and objectives. The report analyzes Samsung's methodology, data collection, R&D investments, and compares it to other brands. It concludes that new product development is critical to a company's long term sustainability and competitive advantage.
Brand extension
This document discusses brand extensions, including definitions of a brand and brand extension. It provides examples of line extensions (new products within a category) and category extensions (new categories). The benefits of brand extensions are increased new product acceptance and promotional efficiency. However, risks include confusing consumers or damaging the parent brand. Brand extensions are most appropriate when the extension connects to and reinforces the parent brand's equity. The document also covers evaluating brand extension opportunities and reasons why new products fail.
Bajaj Corp ltd (NSE Code BAJAJCORP) - Jul'12 Katalyst Wealth Alpha Recommenda...
Bajaj Corp Ltd is an Indian company that manufactures hair oils, including its flagship Bajaj Almond Drops hair oil brand. It has the largest market share in the light hair oil segment in India, estimated at 54% as of FY2012. The document discusses Bajaj Corp's business, financials, brands, and performance, as well as the broader Indian hair oil industry which is dominated by local companies and valued at Rs. 6,664 crore as of 2011. It recommends buying Bajaj Corp shares with an initial 4-5% portfolio allocation.
Marketing communication plan for Oneplus
This presentation is all about OnePlus, its marketing strategy, ingredient for success and recommended strategy.
Mobile Phone Industries of Bangladesh
This report was meant to identify the mobile phone industries of Bangladesh based on major mobile brands in Bangladesh, company analysis, present situation etc.
Mobile industry
The document profiles the mobile industry in India. It discusses the history and growth of the mobile industry in India from 1995 to the present. It outlines the major players in the industry like Nokia, Samsung, and LG. The mobile industry is growing rapidly due to factors like growing incomes, technology advances, and low pricing plans. The industry is very competitive with both global and local players vying for market share.
Marketing Strategies Of Xiaomi
The document discusses Xiaomi's business model and strategy for success in India, including selling low-cost smartphones through an online store and flash sales, incorporating customer feedback, and earning revenue through software and services rather than hardware margins. Xiaomi targets younger consumers and positions itself as a high-quality, affordable brand, promoting through word-of-mouth and social media. Within a few years of entering India, Xiaomi became one of the top smartphone makers there due to this innovative approach.
Burnol
This document presents on Burnol Antiseptic Cream. It discusses that Burnol is an old brand in India with strong brand recall. However, it has changed ownership many times undermining its brand equity. While the antiseptic cream market is large, Burnol has a small niche in the burns segment. The document analyzes Burnol's positioning as a burn specialist and life cycle. It identifies that lack of promotion and financial issues with owners led to Burnol losing market share to competitors.
Tata Croma eCommerce GTM (Go-to-market)
The document discusses strategies for Croma, an Indian consumer electronics retail chain, to expand its online presence and compete more effectively with online retailers. It analyzes Croma's strengths and weaknesses, as well as opportunities in the growing Indian e-commerce market. The document proposes several initiatives for Croma, including enhancing the customer experience in stores, focusing on B2B sales, improving its mobile and CRM capabilities, expanding its retail footprint, and partnering with Green Dust, an online used goods retailer.
Shopclues
Shopclues is an Indian e-commerce company founded in 2011 that focuses on tier 2 and 3 cities. It initially struggled with high costs from using air transport but implemented a new logistics strategy using third-party logistics providers. This allowed Shopclues to offer various fulfillment models including managing inventory itself (velocity premium), only shipping/delivery (velocity basics), or allowing direct fulfillment from merchants. The new strategy focused on order processing, inventory management, shipping, tracking, delivery and reverse logistics to improve costs and customer experience.
Marketing plan micromax
Micromax is proposing a marketing plan to expand its presence in India and internationally. Currently Micromax dominates the rural Indian market but faces competition from established brands like Nokia, Samsung, and Apple. The plan aims to position Micromax as customers' preferred brand and target the potential urban and youth markets. It proposes strategies for products, pricing, promotion, placement, distribution, and customer acquisition to help Micromax achieve its objectives.
Serving the world’s poor, profitably
Serving the world's poor, profitably.
by
Prahalad C. K. , Hammond A.
from
Harvard business review. September issue of 2002; pp. 48-59.
Colgate-Palmolive India-Sales and Distribution Management
Types of Channel, Market Segmentation, Channel Structure Details, Retail Environment, Process Flows,Sales Force Responsibilites, Margins, Role of IT
Final riku-project
The document is a project report submitted by Soumya Ranjan Sahoo, a 3rd year BBA student at Asian School of Business Management in Bhubaneswar, India. The report focuses on market communication in the new digital world for Reliance Fresh, an Indian retail chain owned by Reliance Industries. The report includes an introduction to Reliance Industries and Reliance Fresh, an overview of the global and Indian retail industries, descriptions of various digital communication technologies, and an analysis of Reliance Fresh's market communication processes and the digital environment.
Innovation at Apple
Introduction of Apple, Vision, Mission, Current Apple Products, Innovative Characteristics of Apple, Innovation Strategy at Apple, Apple: Products of Success, Recent Innovation at Apple, Apple's Shift from Radical to Incremental Innovation, Opportunities Ahead for Apple.
Display Marketing and Video marketing
Display Marketing including Google Display Network, Direct Media Planning and Media Buying is covered in this presentation. Video marketing utilizing various forms of YouTube Advertising is detailed here.
Twitter Advertising
Twitter advertising is very popular amongst both B2B and B2C brands. It helps to increase engagement around a brand. This presentation covers both key types of Twitter advertising - Promoted Trend, Promoted Tweets. It also shows how a campaign setup needs to be done. Lastly, it covers the conversion event tracking details too.
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What's hot
Blackberry ppt
The BlackBerry was developed in 1997 by Research In Motion to provide wireless email access. It uses a proprietary operating system and push email technology to synchronize data like email and calendars. BlackBerry prioritized security which made it popular for corporate and government use. Current BlackBerry devices have color displays and support additional features beyond email like apps, internet browsing, and phone calls while retaining the built-in keyboard.
Reliance communication business project
Reliance Communication is a major Indian telecommunications company that was founded in 2002. It has over 108 million subscribers, making it the 3rd largest telecom provider in India with 11.9% market share. The document discusses Reliance Communication's background, operations, strategies for targeting rural customers, dependence on technology, availability of human resources, competitors, and trends in the Indian telecommunications market.
How indiamart became rs 250 crore company and leader in b2b marketplace in in...
What you will find in this case Study?
1) About IndiaMart
2) Idea of B2B Marketplace
3) Business Model
4) Growth and Success Story
5) Marketing Strategy of IndiaMart
6) Social Media Campaigns
Chapter 7: Industry Archetypes and Best Practices
This document discusses four major industry archetypes - door knob, goldfish, trumpet, and funnel - derived from the five A's customer journey framework. It also outlines four best practices for improving a company's performance based on its industry archetype. Specifically, it discusses how focusing on channel proximity, brand management, service management, or sales-force management can help a company succeed depending on whether its industry has high or low median brand advocacy ratios with narrow or wide ranges. The document concludes by analyzing how a mobile insurance industry fits within the funnel archetype, suggesting service management is the key success factor.
Fashion Touchpoint Strategy - The Fashion Cycle Meets Customer Journey
For fashion brands, building a touchpoint landscape is an increasingly daunting task. Fashion is democratizing rapidly and a new breed of social media like Pinterest is bringing great opportunities. This presentation offers a method of building real story telling customer journeys for different customer types. It also shows a number of promising trends. It includes overviews of online and offline touchpoints, owned, bought, and earnt media; it shows ways of connecting touchpoints with QR codes and more.
New product development strategy of samsung
This document is a project report on Samsung's new product development strategy. It provides an introduction to new product development and discusses types of new products, the role of product development in companies, and entrepreneurial new product development. It then introduces Samsung and provides background on its history and objectives. The report analyzes Samsung's methodology, data collection, R&D investments, and compares it to other brands. It concludes that new product development is critical to a company's long term sustainability and competitive advantage.
Brand extension
This document discusses brand extensions, including definitions of a brand and brand extension. It provides examples of line extensions (new products within a category) and category extensions (new categories). The benefits of brand extensions are increased new product acceptance and promotional efficiency. However, risks include confusing consumers or damaging the parent brand. Brand extensions are most appropriate when the extension connects to and reinforces the parent brand's equity. The document also covers evaluating brand extension opportunities and reasons why new products fail.
Bajaj Corp ltd (NSE Code BAJAJCORP) - Jul'12 Katalyst Wealth Alpha Recommenda...
Bajaj Corp Ltd is an Indian company that manufactures hair oils, including its flagship Bajaj Almond Drops hair oil brand. It has the largest market share in the light hair oil segment in India, estimated at 54% as of FY2012. The document discusses Bajaj Corp's business, financials, brands, and performance, as well as the broader Indian hair oil industry which is dominated by local companies and valued at Rs. 6,664 crore as of 2011. It recommends buying Bajaj Corp shares with an initial 4-5% portfolio allocation.
Marketing communication plan for Oneplus
This presentation is all about OnePlus, its marketing strategy, ingredient for success and recommended strategy.
Mobile Phone Industries of Bangladesh
This report was meant to identify the mobile phone industries of Bangladesh based on major mobile brands in Bangladesh, company analysis, present situation etc.
Mobile industry
The document profiles the mobile industry in India. It discusses the history and growth of the mobile industry in India from 1995 to the present. It outlines the major players in the industry like Nokia, Samsung, and LG. The mobile industry is growing rapidly due to factors like growing incomes, technology advances, and low pricing plans. The industry is very competitive with both global and local players vying for market share.
Marketing Strategies Of Xiaomi
The document discusses Xiaomi's business model and strategy for success in India, including selling low-cost smartphones through an online store and flash sales, incorporating customer feedback, and earning revenue through software and services rather than hardware margins. Xiaomi targets younger consumers and positions itself as a high-quality, affordable brand, promoting through word-of-mouth and social media. Within a few years of entering India, Xiaomi became one of the top smartphone makers there due to this innovative approach.
Burnol
This document presents on Burnol Antiseptic Cream. It discusses that Burnol is an old brand in India with strong brand recall. However, it has changed ownership many times undermining its brand equity. While the antiseptic cream market is large, Burnol has a small niche in the burns segment. The document analyzes Burnol's positioning as a burn specialist and life cycle. It identifies that lack of promotion and financial issues with owners led to Burnol losing market share to competitors.
Tata Croma eCommerce GTM (Go-to-market)
The document discusses strategies for Croma, an Indian consumer electronics retail chain, to expand its online presence and compete more effectively with online retailers. It analyzes Croma's strengths and weaknesses, as well as opportunities in the growing Indian e-commerce market. The document proposes several initiatives for Croma, including enhancing the customer experience in stores, focusing on B2B sales, improving its mobile and CRM capabilities, expanding its retail footprint, and partnering with Green Dust, an online used goods retailer.
Shopclues
Shopclues is an Indian e-commerce company founded in 2011 that focuses on tier 2 and 3 cities. It initially struggled with high costs from using air transport but implemented a new logistics strategy using third-party logistics providers. This allowed Shopclues to offer various fulfillment models including managing inventory itself (velocity premium), only shipping/delivery (velocity basics), or allowing direct fulfillment from merchants. The new strategy focused on order processing, inventory management, shipping, tracking, delivery and reverse logistics to improve costs and customer experience.
Marketing plan micromax
Micromax is proposing a marketing plan to expand its presence in India and internationally. Currently Micromax dominates the rural Indian market but faces competition from established brands like Nokia, Samsung, and Apple. The plan aims to position Micromax as customers' preferred brand and target the potential urban and youth markets. It proposes strategies for products, pricing, promotion, placement, distribution, and customer acquisition to help Micromax achieve its objectives.
Serving the world’s poor, profitably
Serving the world's poor, profitably.
by
Prahalad C. K. , Hammond A.
from
Harvard business review. September issue of 2002; pp. 48-59.
Colgate-Palmolive India-Sales and Distribution Management
Types of Channel, Market Segmentation, Channel Structure Details, Retail Environment, Process Flows,Sales Force Responsibilites, Margins, Role of IT
Final riku-project
The document is a project report submitted by Soumya Ranjan Sahoo, a 3rd year BBA student at Asian School of Business Management in Bhubaneswar, India. The report focuses on market communication in the new digital world for Reliance Fresh, an Indian retail chain owned by Reliance Industries. The report includes an introduction to Reliance Industries and Reliance Fresh, an overview of the global and Indian retail industries, descriptions of various digital communication technologies, and an analysis of Reliance Fresh's market communication processes and the digital environment.
Innovation at Apple
Introduction of Apple, Vision, Mission, Current Apple Products, Innovative Characteristics of Apple, Innovation Strategy at Apple, Apple: Products of Success, Recent Innovation at Apple, Apple's Shift from Radical to Incremental Innovation, Opportunities Ahead for Apple.
What's hot (20)
How indiamart became rs 250 crore company and leader in b2b marketplace in in...
How indiamart became rs 250 crore company and leader in b2b marketplace in in...
Fashion Touchpoint Strategy - The Fashion Cycle Meets Customer Journey
Fashion Touchpoint Strategy - The Fashion Cycle Meets Customer Journey
Bajaj Corp ltd (NSE Code BAJAJCORP) - Jul'12 Katalyst Wealth Alpha Recommenda...
Bajaj Corp ltd (NSE Code BAJAJCORP) - Jul'12 Katalyst Wealth Alpha Recommenda...
Colgate-Palmolive India-Sales and Distribution Management
Colgate-Palmolive India-Sales and Distribution Management
More from Anandan Pillai
Display Marketing and Video marketing
Display Marketing including Google Display Network, Direct Media Planning and Media Buying is covered in this presentation. Video marketing utilizing various forms of YouTube Advertising is detailed here.
Twitter Advertising
Twitter advertising is very popular amongst both B2B and B2C brands. It helps to increase engagement around a brand. This presentation covers both key types of Twitter advertising - Promoted Trend, Promoted Tweets. It also shows how a campaign setup needs to be done. Lastly, it covers the conversion event tracking details too.
YouTube Advertising
YouTube is one of the largest video platforms where brands are creating presence and sharing videos about the product, demos, testimonials etc. However, the organic reach of YouTube videos is pretty low and it takes lot of time for the videos to rank on the platforms. Hence, many brands resort to paid media campaign on YouTube to popularize the brand through effective video communications.
LinkedIn Advertising
LinkedIn Advertising is one of the best social media advertising strategy for B2B marketing context. LinkedIn can be helpful for B2B organizations, SMB organizations and technology oriented organizations to reach out audience for lead generation or for brand building exercise.
This presentation details out all LinkedIn advertising principles and paid media strategies that one can apply on LinkedIn.
Facebook Advertising
Facebook is one of the key social media platforms for brands to create presence and build a strong community around the brand. Facebook is also one of the largest social media platforms in the world. It has combined strength of Instagram and WhatsApp. This presentation will help anyone who is interested to create new Facebook Advertisement or a paid media campaign on Facebook channel.
Social Media Marketing
Social Media Marketing helps in building a strong community around a brand. The community could be built on Facebook, Twitter, Instagram, LinkedIn, YouTube etc. based on the nature of the brand, type of customers and the content strategy.
Search Engine Marketing
Search Engine Marketing or earlier widely known as Pay Per Click (PPC), is one the key pillars of the digital marketing. This can be executed through Google Ads platform, or Apple Ads platform or Binge Ads. The fundamentals of SEM are pretty similar across the platforms. This presentation helps in detail about the Search Engine Marketing principles, and how to execute the same.
Fundamentals of Paid Media
Digital Marketing is usually divided into Paid Media, Owned Media and Earned Media. This presentation talks about how one should go about Paid Media. It is a brief overview of how auction method of advertising is possible on Google, Facebook, Twitter, LinkedIn etc.
Check out other informative digital marketing presentations on my channel and share it with your friends.
Keyword Research
Keyword Research is one of the basic activities that any digital marketing person should conduct religiously. Keyword research is helpful in SEO, Social Media, SEM, Blog writing, Content writing, PR article writing, YouTube SEO, App Marketing etc.
Keyword Research helps marketers to know the trend of keywords that are mostly searched by the end users. These keywords should then be tactically included in the title, description, ad copies or in the long form content to increase the discoverability of the particular content piece.
Google My Business - Local Marketing
Google My Business is a very helpful hyperlocal marketing strategy for small scale brands and large brands with wide network of distribution channel across the country. This presentation details out all steps that you need to follow while creating Google My Business presence for your brand.
Ford #DiscoverMoreInYou Campaign
Ford ran a superb campaign around societal issues and encouraged everyone to relook at those issues with a fresh perspective. Read about this campaign here - https://www.anandanpillai.com/ford-discovermoreinyou-campaign/
Swiggy's email marketing campaign
The document outlines Swiggy's email marketing campaign for the 2019 Cricket World Cup, which sent emails on the dates and times of 8 of India's matches. Each email contained contextual information about the upcoming match, consistent branding, and an offer of 50% off, with the goal of increasing engagement during matches and driving sales.
Introduction to Digital Marketing and Media Planning
Anyone willing to have an introductory note on Digital Marketing, will get most of the knowledge in this presentation.
Nuances of Media Planning in New Media Age
This chapter aims to highlight the premises of traditional media planning process, create cognizance about the challenges that media planner today faces. A brief overview of extant literature on media planning, new media, is discussed. The author discusses media planning approach needs to consider marketing funnel and communication plan in consideration while building media plans.
Nuances of Digital Media Planning
Digital Media Planning is no different from traditional media planning. This presentation details out the steps that one needs to follow to build a digital media plan and also indicates steps to measure effectiveness of the media plan.
Media Planning Approach in Employer Branding Context
Media Planning in the context of Recruitment is very typical, given the context of niche demand and supply. This presentation helps one to think about leveraging various digital channels to solve Employer Branding / Recruitment Marketing problem.
Digital Marketing for Healthcare Industry
Presentation on Digital Marketing for Healthcare Industry, that I delivered at Goa Institute of Management.
New Directions for Digital Branding and Marketing
The document discusses the history and evolution of digital branding and marketing. It outlines how digital media has grown significantly, with countries like the US and India having hundreds of millions of internet users. It also discusses challenges in the digital era like clutter and low attention spans. The document then provides examples of digital branding innovations from companies like Truecaller. It includes case studies of corporate, product, employer and personal branding campaigns on social media. Finally, it discusses how to measure the success of digital campaigns and considerations for the future of digital branding.
Reflections on & Lessons from: My Research Journey
This document reflects on the author's research journey, including changing topics and facing methodological challenges. It describes how the author initially planned to study corporate rebranding but realized the phenomenon did not match his interests. He then chose to study content generation for customer engagement on social media, focusing on brand communities. However, data collection from brand managers was difficult until a Facebook feature change helped. Key lessons included choosing topics you are interested in for the long run, educating others about new topics, and prioritizing quality over quantity in publications.
Introduction to Digital Marketing Session at Banasthali University
This document outlines the agenda for a digital marketing training session. It covers various topics related to digital marketing including the digital marketing landscape, search engine marketing (SEM), search engine optimization (SEO), social media, display advertising, email marketing, mobile marketing, blogging, and analytics tools. It also includes quizzes and discusses different career paths in digital marketing including strategic, creative, functional, account management, and analytics roles.
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Introduction to Digital Marketing and Media Planning
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Media Planning Approach in Employer Branding Context
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Reflections on & Lessons from: My Research Journey
Reflections on & Lessons from: My Research Journey
Introduction to Digital Marketing Session at Banasthali University
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4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
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B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径，但认证只是个体行为，不是所有留学生都操作，所以没有办理认证的留学生的学历在国内也是查询不到的，他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单，就有了使用价值。
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留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询!
B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。却也灵机一动立马仰起头双手拢在嘴边朝楼上大喊：“爸爸爸——有人找——那人一听朝山娃尴尬地笑笑悻悻地走了山娃立马“嘭的一声将铁门锁死心却咚咚地乱跳当山娃跟父亲说起这事时父亲很吃惊抚摸着山娃的头说还好醒得及时要不家早被人掏空了到时连电视也没得看啰不过父亲还是夸山娃能临危不乱随机应变有胆有谋山娃笑笑说那都是书上学的看童话和小说时学的不管如何父亲再也不许山娃敞开门坐到门口了父亲递给山娃钥匙说一出门就将门山
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
HMS Facebook Stories All V1 06092024.docx
The conversations on Facebook from the Herringswell Manor School group from 2009 to the first half of 2024
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◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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