Simplify360 is a comprehensive social media management platform designed for community managers to streamline publishing, engagement, and monitoring of social media channels. It offers features like social media analytics, keyword tracking, and automated complaint management, allowing brands to respond effectively to customer interactions and complaints. Additionally, it provides in-depth insights into community demographics and performance metrics to enhance overall social media strategy and engagement.

1. Simplify360 for
Community Managers

2. Simplify360 is the
SOCIAL BUSINESS INTELLIGENCE PLATFORM

3. Community Managers from Agencies and
Brands use Simplify360 on daily basis to
manage the social media channels.

4. What does Simplify360 have
For Community Manager

5. Functional Area One
Publishing and Engaging in
Social Channels

6. Simplify360 provides all in one
Social Media Management functionalities.

Social Media Engagement Consoles for streaming messages from
different sources and responding from the console itself.

Social Media Publishing sections for posting and scheduling
messages to multiple social channels and view reports.

Community managers can have better control over out-going
messages with STOP words.

Complete Social Media Analytics reporting for measuring
performance on Facebook, Twitter and LinkedIn.

Community managers can use the system to handle many channels
from one single platform.

7. Wide variety of ways to publish content
for Community Manager

You can publish content
across multiple platforms.

Upload images, target
audience on Facebook,
schedule in your own
TIMEZONE.

Send LONG messages
on Twitter.

Schedule in BULK
through Excel sheet.

8. Intelligence control over content
for Community Manager

Create response
template for messages
which are frequently sent.

Create STOP WORDS
which will prevent
members from posting
content with these
keywords. Help you
maintain control.

9. Best way to manage the content
for Community Manager

Schedule Post
across the
channels and
view in calendar
form.

View/Edit any
post and rescheduled them.

10. Best way track content performance
for Community Manager

View click stream
analysis of all the posts
being made from
Simplify360.

View the source of traffic
and peak hours of
clicks.

11. Best Analytics report for Community Manager
Engagement and Influencer
Score
In-depth content
performance analysis.
• The score measures the
engagement and influencer of your
social profile on the network.
• You can view details responses
received by each of your content
and evaluate its impact and reach.
Brand Advocacy Lists
Smart Timing Visualization
& Insights
Engagement & Response
Report
• Map out the complete community
activity with respect to day/hour in
intuitive visualization and identify
the smart time to engage.
• Get a full fledge report on your
engagement in terms of volume,
variety and velocity.
Daily Activity Performance
Report
Competition Benchmark
Report
Data filter, export and PDF
download.
• Keep track of all your activities and
view trends of your updates,
responses and growth of your
community.
• Get a benchmark report against
your competition.
• You can filter data with respect to
date and download charts/data as
image or in excel sheet.
• Filter through your fan base and
view/download the list of your top
fans or followers.
Demographic Analysis of
your community and people
talking about you.
• View the complete gender, age and
regional details of you community
and people talking about you.

12. Functional Area Two
Monitoring & ORM

13. How can Simplify360 help in your ORM?
 You
can track complaints about your brands in all the
reviews site and on social networks.
 You
can segment your complaints automatically according to
products types or department wise.
 You
can assign complaints to your team members with
priority options.
 You
can set automated workflow to segment and assign
complaints.
 Agents
can respond to messages from the system itself and
close the case.
 While
closing a case, agent can also add extra notes for
future reference.

14. GETTING STARTED WITH KEYWORD
TRACKING.
www.simplify360.com

15. Tracking keywords across the web. (1/3)
1.
Click on Listen TAB of
main menu.
2.
Click on Create New
Profile Button.
1.
Fill in the Profile Name
2.
Allocate the VOLUME
to expected
conversations

16. Tracking keywords across the web. (2/3)
1.
Make sure the Search Type is Normal
2.
Enter the relevant keywords related to your Brands.
Skip the Demographic Part, as its not really important for JetAirways.

17. Tracking keywords across the web. (3/3)
1.
In the Social Channels, Add your Twitter and Facebook page as
Non-Admin.
2.
Click on Done.
Skip the Demographic Part, as its not really important for JetAirways.

18. SEGMENTING YOUR MESSAGES INTO
MULTIPLE SEGMENTS.
www.simplify360.com

19. Segmenting Keywords (1/3)
1.
Click on the settings of your Keyword profile which you have just
created.
1.
Click on the Manage
Tags.
2.
Click on Add New Tag.
* Note the list on the left
hand side may be different
for you.

20. Segmenting Keywords (2/3)
1.
Fill in the details for the tag like Name, Desc and Color Code.
2.
Check Mark the Auto Tagging Options.
3.
Fill in the expressions which should be filtered to be tagges for Billing related
conversations.
*Note in Expressions keywords are separated by ‘|’ symbol known as pipe.

21. Segmenting Keywords (3/3)
The auto tagging is ready. Enable the USE IN INTELLIGENCE GRAPH
SWITCH, so that you can see them in graphs and charts.

22. ASSIGNING TASKS TO TEAM
MEMBERS
www.simplify360.com

23. BEFORE YOU BEGIN HERE,
MAKE SURE TO ADD NEW USERS
AS MEMBER IN YOUR ACCOUNT.
GOTO MANAGE USERS IN ADMIN SECTION FOR SETTING THIS UP.

24. Assigning messages (1/2)
1.
Click on the Messages of your Keyword Profiles
You will be able to see all the
messages related to Jetairways.

25. Assigning messages (2/2)
1.
2.
Select the team member.
2.
Priority of the messages.
3.
If required leave a
message as well.
4.
Click on Save.
Check box on
multiple messages.
3.
1.
Use the filter on right
hand sides to filter
messages.
Click on Assign
button.

26. RESPONDING TO MESSAGES
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27. Responding to Messages (1/2)
1.
The new assigned messages will be available in the INBOX of
your message section.
2.
Agents can
respond or
close the task from here.

28. Responding to Messages (2/2)
1.
When you click on reply, a response UI will appear.
2.
Type in your response and send now or schedule them.

29. CLOSING A CASE
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30. Closing a Task
1.
When you close a task, you will have to fill in the comments to fill
in the details of the case. This will be used in future.

31. Leaders use Simplify360
Global Clients
Resellers / Partners

32. Key Implementations – Client Categories
Enterprise
Agency & Research


Brand, Competition and Intelligence Reporting time
decreased from months to real-time

Helped ITC Foods to better the Social Media
Marketing efforts

 Set-up Social Media Analytics and Research Practices
Implemented a Market Intelligence Practice for ITC
Foods
The company now responds to every customer query
happing from anywhere.
 The agency cut delivery cost in half
 Lowered reporting time from days to hours;
increased client conversion rate by over 50%
OEM
Combination
 Using Simplify360 as Social Media Contact Centre

In-premise installation of Social Media Contact
Centre for TOP global Telecom company.

Happened first time in the World; platform running in
complete security set-up within client’s firewall

 Successfully serving global clients through partners.
Effectively managed the customer queries; response
time lowered by 80%
 Highly successful in serving Customer Service via
Social Media
 Reduced Response time by more than 80%
 Reduced the cost per response by more than 80%.

33. Key Implementations - Use Cases
USE CASE - Customer Service Contact Centre
SOLUTION
PURPOSE
BENEFITS
Social Media Customer Contact
Centre
Address Enterprise’s increasing
requirement to respond to online
complaints and feedback in real-time
Reduces
•Customer response time to resolve new complaints
•Risk of losing brand image due to online complaint escalation
Increases
•Customer Satisfaction
In-premise Social Media
Command Center
Provide:
•Secure response management and
tracking
•Seamless integration with the
existing Enterprise Systems
Advantages:
•Complete control over the system and opportunity for future
customization
•Complete ownership to the data and control over conversation flow
USE CASE – Marketing Research
SOLUTION
PURPOSE
Social Media Analytical Report
on Media Channel
Provide:
•In-depth analysis on the
conversations happening around TV
shows
Insights delivered
•Audience insights on what drive online conversations
•Competitive analysis on what TV shows were being talked most
•Audience sentiment towards the TV shows and its actors
Provide:
•Comprehensive study on all the
product lines of FMCG brands
•Tracks their online presence. along
with their respective competition.
Insights delivered
•Complete landscape of the FMCG’s brand presence v/s it’s competitors
•Key insights on most talked campaigns and why
•Insights on how consumers respond to FMCG brands and their
sentiments
Social Media Analytical Report
on FMCG Brand
BENEFITS

34. THANK YOU
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