DMIEXPO - Anna Brody - How To Get Influencers To Sell Your Products Over And Over Again

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Social Affiliate Marketing differs in its essence from the classic affiliate marketing which mostly bases it’s success on knowledge in digital marketing. However influencers can influence their followers’ purchasing decisions with no spend at all and reach conversion rates as high as 9.5% (and more).

From Exposure to Sales
How to get influencers to actually sell your products

2019: being an influencer carries status

Social media gives anyone the ability
to reach super targeted audiences

Influencers build trust
Trust increases CR

Gorgeous
You go Girl
Stunning!
GIRLLLL
OMGGGG
Damn!

The Result:
Influencers:
o Low quality instant content
o More commercial
o Less authentic
o Less credible
o Influencers became advertisers
o Their power began to fade

Quality not quantity
Research:
exposure & engagement
And yet,
still cannot measure ROI
Advertisers:

As long as influencers get
paid for exposure
✓Low motivation to sell
✓Limited amount of content
✓Exposure & engagement based content
✓Choosing influencers is not based on CR

76% of advertisers in the US:
the biggest advantage of
Affiliate Marketing is easy
monetization
Business insider

Affiliate Marketing in the US
Affiliate Marketing drives an
average of 23% of total
eCommerce Sales – Similar to
SEO and PPC.
Business insider

Increases
motivation
to sell and as
much as
possible.
Rewarding Influencers on Sales

Rewarding Influencers on Sales
Full
transparency
allows
influencers to
constantly
optimize

Makes influencers
bond with real, focused followers
Rewarding Influencers on Sales

Allows you to
measure CR and pay only when you
see results.
Rewarding Influencers on Sales

Exposure and traffic are FREE
Rewarding Influencers on Sales

Enables to choose influencers who can
actually sell your products.
Rewarding Influencers on Sales

There’s Room For Everyone
Maximize
budget
Perfect
Mix
EffectiveDefine
Goal

Conversion rates of
influencers who sell

15 influencers15 influencers
87.5%
total sales
12.5
% total
sales
CTR 2.54%CTR 1.1%
182,739 followers198,618 followers
Source: Ambassadors

Measurable Influencer Marketing
with a big increase in sales

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89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels, according to MediaKix. Influencer marketing is typically considered and approached as a top funnel marketing tactic. We believe influencer marketing is a full funnel tactic, designed to drive brand and product awareness, fill your content folder with social advertising-friendly creative, and drive traffic and revenue through advertising amplification. Join our webinar as we dive into how we helped our clients leverage the authenticity of influencer’s organic content through Paid Advertisements on Instagram and Facebook to maximize return on their influencer marketing efforts.

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2018 was undoubtedly the year of influencer marketing. Brands from Microsoft to Mercedes Benz implemented influencers by the dozens to spread brand awareness and drive sales. This trend won't slow down in 2019 —quite the opposite. Influencer marketing is set to be a $10 billion dollar industry in just five years. So, how does influencer marketing work? How can your brand implement influencer marketing? What are the best practices, and what to avoid? We answer in this status report.

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1) Influencer marketing is the fastest growing marketing channel for customer acquisition. While audiences don't necessarily equal advocacy, influencers with smaller audiences tend to have higher engagement rates. 2) The practice of paid influencer marketing faces challenges regarding transparency and ethics. Regulations are advancing to enforce greater transparency, while costs of working with celebrity influencers continue to rise. 3) Successful influencer marketing involves identifying relevant influencers for your target market or cause based on audience interests, and tailoring your messaging and strategy to the appropriate platforms. Craftsman's influencer campaign focused on racing fans and professionals, driving a 27% acquisition rate.

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