Why should we become a Social Business? What is a Social Business? How do we become a Social Business?

1. « Arne Sigurd Rognan Nielsen loves to call
himself a ‘Wild Duck’ as he tries to think
differently about life. He has held a multitude of
positions in his career: a photographer, journalist,
chief editor, writer, sales manager, personal
productivity consultant, military professional and,
arne.nielsen@no.ibm.com
0047 41535313
www.the-nielsen-chronicle.com
@Arne_S_Nielsen
now, is a collaboration and senior social business
advisor and evangelist at IBM. Arne has also
written several books on themes such as sales,
marketing and key account management, and is a
hard core blogger.»
TEDx

2. The Value of Social Business:
What? Why? How?

3. Warning!
Don’t make social your business!
Make your business social!

4. IBM has changed
dramatically

5. We have changed
the way we work

6. And that has changed
our culture, our focus
and our strategy

7. One of the things we noticed is that with the
emergence of social software inside the company,
we have moved on from collaboration that is
private and in silos - which is very powerful
inside that team but outside of that nothing else
happens - and we’re breaking down those silos
and actually fostering an enterprise-wide
collaboration on a wider scale.
Luis Suarez

8. The use of these social tools has helped people
understand that work no longer happens through
the traditional corporate driven top-down
approach, but that work actually organizes itself
around networks and communities informally
Luis Suarez

9. So what is all this talk
about social really about?

10. Jungle drums!
Open Dialogues!

11. Social collaboration has
been here since the
beginning of mankind!

12. Now we just do it in
another way that reaches
all over the world instantly!

13. So, what is social business?

14. Social business is just about
ordinary business!
Revenue!
Profit!
Competition!
Productivity!
Skills!
Employees!
Innovation!
Competence!
Marketing!
Information!

15. But in a new and more
productive way..

16. Social business is about
connecting brains

17. Because none of us is
smarter than all of us
1 + 1 = 3

18. It is about utilizing the
total corporate IQ

19. Crowd Sourcing
Open Dialogues
Communities
Activities
Innovation

20. Social collaboration is the
new way we do work

21. Social collaboration is the
new production line
We call it IBM Connections…

22. Why?
!

23. Because it pays off!
!

24. If I give you one dollar - and you give me
one dollar - then we have one dollar each!
!
But, if I give you one idea - and you give me
one idea - then we have two ideas each!
!
Proverb

25. It is a mathematical fact that if the average
number of relations between people in an
organization increases by 20 percent
- the value creation in the organization
increases by appx. 40 percent!
!
Lars Kolind, Jacob Bøtter, UNBOSS
Lars Kolind is a mathematician and business professor at Århus University, Denmark and board member
of many danish industry companies. The quote is from his book, UNBOSS, which is a «must read»!

26. McKinsey:
Source: McKinsey Global Institute July 2012: The social economy: Unlocking
value and productivity through social technologies

27. McKinsey Quarterly:
When adopted at scale across an emerging type of networked
enterprise and integrated into the work processes of employees,
social technologies can boost a company’s financial performance and
market share, respondents say, confirming last year’s survey results.
!
!
!
Executives at internally networked organizations note the highest
improvement in benefits from interactions with employees; those at
externally networked organizations, from interactions with
customers, partners, and suppliers.
Executives at fully networked organizations report greater benefits
from both internal and external interactions.

29. How?

30. Some important points..

31. Top Down
Bottom Up

32. It is a matter of strategy

33. It is a matter of change
management

34. 80 % psychology
20 % technology

35. Warning!
Sharing documents only
is NOT social

36. Documents do NOT create
business value
Activities create business value
People do activities
Be people and activity centric!

37. It is the collaboration between employees
with different competencies, that makes
the best knowledge based organizations flourish!
!
Lars Kolind, Jacob Bøtter, UNBOSS

38. Move employees out of silos..

39. ..into an open, social culture!

40. Set the brainpower free!
Empower your employees!
Create engagement!
Use social tools!

41. Internal social dialogues!

42. Internal social communities!

43. Internal activity sharing!

44. Internal file sharing!

45. External social tools - cloud!

46. Mobile on many platforms!

47. Updates - example
IBM Connections
on iPad
+ iPhone and
Android devices

48. Files - example
IBM Connections
on iPad
+ iPhone and
Android devices

49. Activities - example
IBM Connections
on iPad
+ iPhone and
Android devices

50. External Cloud
To-Do’s - example
IBM To-Do’s on
iPad
+ iPhone and
Android devices

51. External Cloud
Chat,
Awareness,
Video, Phone
IBM Sametime on
iPad
+ iPhone and
Android devices

52. The future of email is social! *
Integrated social tools
* Gartner

53. Instant communication
Awareness
Chat
Clippings
File transfer
Phone
Web meetings
Video meetings

54. Open Social Plugins
Find People
Send SMS
External Social Media

55. Drag & Drop
Reading News
Sales Tools

56. Integrate 3. part plugins
Track Travels
Book Travels

57. Share Activities & Files

58. Some principles..

59. Cloud first
Mobile next *
All platforms **
Open Social Standard
* iOS, Android, Blackberry, (Windows Mobile) ** Windows, Linux, MacOS

60. What did we achieve?

62. # 1 - # 1 - # 1 - #1
IBM world wide market
leader within social for
enterprise 4 years in a row!
IDC

63. Get Social. Do Business.

64. Thank You!
arne.nielsen@no.ibm.com
0047 41535313
www.the-nielsen-chronicle.com
@Arne_S_Nielsen
Hope i didn’t waste your time…