This document provides instructions for a report or podcast explaining different types of social action media, why they are created, and their impact. The summary should comprehensively discuss public information films, charity videos, political broadcasts, and community TV/radio stations. Examples should be used to explain how social action media can bring about change, raise awareness, challenge representations, strengthen communities, and more. The impact of social action media must be described using specific examples, and the completed work is due for submission by April 5, 2017.

1. What you needto do:
Workingalone write adetailedreportorrecorda podcast where youcomprehensivelyexplain
differenttypesof social actionmedia,whywe create themandwhatimpacttheyhave.Youshould
use detailedexamplestoprove the pointsyouare making,usinglanguage withconfidence andflair.
1. Explaindifferenttypesof social action&communitymedia:
 PublicInformationFilms/PublicService Announcements
 Charityvideos
 Political broadcasts
 CommunityTV & radiostations
2. Explainwhywe make differenttypesof social action&communitymediafilms/radio
programmes:
 bringabout local,national orglobal change
 change attitudes
 raise awareness
 create access to mediaproductionfornon-traditionalgroups
 challenge dominantrepresentationsandagendas
 create or strengthencommunityties
 provide information
 campaign
 change votingbehaviour
 infiltrate mainstreammedia
 buildrelationshipswithsubjects
3. Explainthe impactthatsocial actionand community mediacanhave on itsviewersusing
examples.
Deadline & submission:
You musthand thisinto the Moodle assignment‘Social actiontheory’by5th
April 2017.
Gradingcriteria:
LO1 Be ableto reflect upon own social action or community media production work
Assignment 1: Social Action Theory