2. Brief from the client
• Digitecha major distributer of computers and
gadgets in North Bengal. They have showroom in
Cosmos Shopping mall and in Hill cart roads. They
have their presence in Asansole and other North
east regions.
• They want to open a showroom in Gangtok
• The event will be a prelude or an awareness
buildup for the opening of the DIGI tech
showroom in Gangtok.
•
3. Advantages of Digitech:
• Digitech can provide the latest tech computers
and gadgets across brands at a very
reasonable price.
Digitech
4. Objective of the event
To create a 3 day event hype for
Digitech to establish itself as a
trustable brand in Sikkim and also
for
exhibition cum sale of latest and
renowned computers and brands.
5. Theme
AdvanTECH Gangtok
Rational:
Gantokinas will be provided
access/displayed the very
latest computers and
gadgets and will be easy
for the budget pockets.
There-by celebrating the
Advantages of technology
6. Message
DIGITECH presents
• 3 days of “ AdvanTECH Gangtok” mela which will be
an eye opener exposure to the latest world of
computers and peripherals.
• Come Join us in this celebration at hotel……….
• For exhibition cum dance cum music cum dj cum
unlimited sale!!!
AdvanTECH Gangtok
8. DIGITECH
presents
“AdvanTECH Gangtok”
celebrating the Advantages of technology
9. Flow of events
• The 3 day event will have following elements:
– Hotel venue
– Promo activity at titanic park directing the customers to the venue
– Creation of the exhibition area (Require specifics from the client)
– Decoration of the entrance with gate gantry and balloons
– Female promoters at titanic park and hotel
– Day 1:Dance show by Mrs Subba Group
– Day 2:DJ bolo
– Day 3:Dance show & singing
– Sandwich man 4 nos
– Radio Spots 6 per day along with the visit of RJ at the event and
interviewing the MD of Digitech and customers
– TVS 6 spots per day including the visit by nayuma news
correspondence. Special connect at Youngtalk show.
– Sikkim express press coverage and 200 cc ads for 4 alternative days
– 3 hoarding bookings and 7 banners permission from UD & HD
10. Hotel venue
Hotel Rendezvous:-
• Area: 6000 sqft
• Seating: 500 + Theatre Style / 180+ 'U' shape
• Stage: 25 ft X 10 ft - 10 seating
• Open Balcony: 800 sqft
• Rs 50,000 per day
• Free room bookings
12. Promo activity
• Kiosk at titanic park with promoter for
directing the customers and distributing
leaflets
• Sandwich man 4 nos at MG road, Tibet road,
Tadong & Deorali.
13. Exhibition setup
• Inside the venue:- AS per your specification
• Gantry and balloons arch at the reception area
• Female Promoters at reception
• Backdrop banner and 3 banners outside the
date and entrance
14. Entertainment:2-3 hours
• Day 1: Dance and Singing
– Nepali folk, Hip hop, Bollywood music and singing
of Bollywood and Nepali songs
• Day 2 : DJ bolo along with songs and dance
• Day 3 : Rock show by local artist
