The document outlines various innovative brand activation strategies that utilize magic, music, sports, and sustainability to engage audiences. Techniques include street magic shows, musical parades, trendy sports tournaments, chain reactions, and augmented reality experiences to effectively promote brands. Each activation concept is designed to enhance brand visibility and interaction while providing a fun and memorable experience for participants.

1. TRADE & ROAD SHOWS IDEAS

2. What it’s all about?
A professional local or international magician plays the crowd, performing tricks associated
with your brand, like pulling your product out of a hat or from out of a spectator’s pocket,
transforming birds, or other things, involving the audience.
How it work?
• We choose a magician matching your brand
• We design a series of magic tricks involving your brand
• We design the overall street show facilities and theme
• We draw up the HSE concept compliant with
regulation
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STREET MAGIC
ROAD SHOW

3. 3
ACTIVATION
ILLUSION
ACTIVATION
4
What it’s all about?
Imagine having your brand kiosk/booth inside any major shopping mall or even at an
event of your choice, showing off a new trendy entertaining experience with your brand
at the center of the whole story. All this using an illusion concept in all activation props
and interactive activities.
How it work?
• We design the theme of your booth and the illusion activities.
• We’ll set down the activities sequence for the comprehensive
illusion experience.
• We’ll test the innovational activities.

4. MUSICAL
PARADE
SHOW
What it’s all about?
Musical show in the streets, 200 percussion music instruments playing catchy tunes,
with all branded materials and props, the boys and girls in brand t-shirts, as well as the
instruments themselves.
How it work?
• We design the theme of your parade
• We create the rhythms and sequences of the percussion instruments
• We design the road show map to ensure an eye and ear
catching marketing show
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MUSICAL PARADE SHOW

5. TRENDY
SPORTS
TOURNAMENT
7 8
What it’s all about?
You don’t have to research the trendiest sports activities in the world – we’ll present you
with the most attractive options for sports games on the wave right now, to choose from
for your brand activation. 360 Football! Or Head Ping-Pong! Ever heard of these?.
How it work?
• We study your brand identity, matching it with one of the new sports trends.
• We’ll get you a bargain deal with the official authority on this sport to make an impact.
• We make it feasible in Egypt.

6. CHAIN
REACTION
ACTIVATION
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What it’s all about?
The chain reaction concept is omnipresent in our life without us even noticing - imagine
using the chain reaction concept to educate your target audience about your brand
production cycle in fun and interesting way!
How it work?
• We’ll get down to understanding of your production cycle.
• We’ll come up with a simulation within the available space of your activation booth or
on a road show truck.
• We’ll create suitable props and materials to match
your target customers.

7. SUMMER
ACTIVATION
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What it’s all about?
It’s all about beach and water, all about fun and socialising in casual style, with your
brand at the hub of all activities; you will be definitely having the best ROI ever from any
of your BTL marketing activities.
How it work?
• We innovate and manufacture the branded games from abroad.
• We design and implement the campaign concept.
• We make your brand games names.

8. SUSTAINABLE
ACTIVATION
What it’s all about?
A caravan or booth of educators and entertainers who tour the country in a fleet of
renewable fuel vehicles or sustainable dance floor, aiming to empower communities and
individuals to utilize sustainable living strategies for a healthier planet. Would you like
your brand to be the ambassador for such a concept?
How it work?
• We study ways to link your brand to the concept of sustainability.
• We choose the most appropriate sustainable activity,
equipments, or ideas.
• We’ll apply branding to all props and combine it
all in storytelling platform.
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SUSTAINABLE

9. UNIVERSITIES
OLYMPICS
What it’s all about?
All brands target university students, and here we can tour them in Olympics format.
Powered by your brand, we will design the best integration system to link all sports
scores with other sports, to keep the campaign hot till the last day.
How it work?
• We choose the best universities classes for your brand target.
• We facilitate all required deals to host the Olympics round in the university campus of
your choice.
• We move the whole branded Olympics park as it is
from one spot to the other .
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UNIVERSITIES
OLYMPICS

10. AUGMENTED
REALITY
ACTIVATION
What it’s all about?
This is a live direct or indirect view of a physical, real-world environment whose elements are
augmented by computer-generated sensory input; we can create a video game for your target
audience to enter into whenever they point their mobile cameras at your logo anywhere.
How it work?
• We match your brand to the best, most innovative mobile game.
• We present it irresistibly in the activation booth.
• We help you integrate it with your social media platform.
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11. What it’s all about?
Easily arranged and innovative, this is a 100+ Santa Claus touring a city during Christmas
to distribute giveaways with your brand, or having photo sessions with a first time show of
one hundred Santa Claus characters all together presenting your brand name.
How it work?
• We design the whole show.
• We chose the best locations and times.
• We’ll have Santas on best fit.
SANTA NEW
YEAR TOUR
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12. E ARE?
HO
WWe will assist you in conceptualizing your objective, we provide comprehensive
infrastructural solutions and devise your unique event. Our professional
execution will give you that extra sparkle, the smooth implementation,
which will stay in people’s minds for a long time afterwards.
www.newlevelegypt.com
Sincerely
Director
Hamada Mohsen