A BTL activity on a mass scale for the right TG

1. Regd. Office: K-3/O-2, GULMOHAR COLONY, N-5 SECTOR, CIDCO, AURANGABAD – 431003 Ph:-9325205557 HINDUSTAN PENCIL SCHOOL CONTACT PROGRAME COMPLETED PRESENTATION FOR REVIEW

2. It was a challenge in itself for the objective to achieve was the total annihilation of the competition from the minds of the consumer and achieves the following objectives; 1. Prove to the consumer the superiority of the brand. 2. Brand Hammering. 3. Reach out to the upcountry students in addition to the urban. 4. Reach across to all demographic & economic segments of the given cities. 5. Improve the confidence level of the student in relation to brand Natraj & Apsara. 6. Reinforce the student’s view that their choice is the correct one. 7. Create sales after activity. Hindustan Pencils School Activity

3. Methodology The “Hindustan Pencils School Activity” was carried out in following cities. 1. Aurangabad 2. Jalna 3. Beed 4. Ahemed Nagar 5. Barshi 6. Lathur 7. Parbhani 8. Nanded The activity was centrally governed from Aurangabad. Two trained volunteers manned every School in each city. The sufficient amount of stocks of Permission material, Stationery, POS materials, and prizes were provided before the event started everyday. Team Coordinator (Leader) Was capable of taking instant decision if any problem or unwanted circumstances arises. Permission Coordinator Was responsible for Permission process. 1.The approved list of school is followed 2.Meet the head of the school 3.Briefed him about the activity 4.Once permitted got a confirmation sheet signed by the principal. 5. Fills up the PERMISSION STATUS sheet so that the tem leader can follow up the school for completion (ANNEX II). Promoter coordinator 1. The promoter would reach the school on the given time. 2. Meet the assigned teacher. 3. Conduct the activity as specified. 4. Involve the student & teacher in the activity. 5. Explain the students about the scheme. 6. Give away the prizes. 7. Collect the stamp on the completion letter. 8. Move to next school as assigned.