This document discusses social media marketing and its importance. It begins by defining different social media platforms like Flickr, blogs, YouTube, social networks and wikis. It then discusses how social media marketing can provide feedback, engagement and information dissemination while decreasing marketing budgets. The document provides examples of using social media marketing and outlines why social media will change marketing through participation and the development of a bricks and clicks model. Statistics on social media usage are also presented, as well as the process of social media participation and its public relations opportunities. The document concludes by discussing the transparent and relationship-focused nature of social media marketing.
The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.
Storytelling platforms are those platforms which are used by companies to promote their products. These platforms also help companies in maintaining long-term relationship with existing customers. These platforms are Paid, Owned and Earned Media
Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 7...Nick Kellet
A curated list
Originally via
http://list.ly/list/Rt3-70-plus-paid-owned-earned-and-shared-media-models-graphics-posts
There's no commentary here. That's to follow in a second deck with a new model. This is purely research document - one that's useful for anyone who needs to fasttrack their learning on POEM
The Difference Between Paid, Owned and Earned MediaTomorrow People
Paid media is the coverage you buy. Owned media is coverage you produce and own. Earned media is coverage others produce. This article goes through the strengths of each of these three media and explains how they can work together to optimise marketing campaigns.
The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.
Storytelling platforms are those platforms which are used by companies to promote their products. These platforms also help companies in maintaining long-term relationship with existing customers. These platforms are Paid, Owned and Earned Media
Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 7...Nick Kellet
A curated list
Originally via
http://list.ly/list/Rt3-70-plus-paid-owned-earned-and-shared-media-models-graphics-posts
There's no commentary here. That's to follow in a second deck with a new model. This is purely research document - one that's useful for anyone who needs to fasttrack their learning on POEM
The Difference Between Paid, Owned and Earned MediaTomorrow People
Paid media is the coverage you buy. Owned media is coverage you produce and own. Earned media is coverage others produce. This article goes through the strengths of each of these three media and explains how they can work together to optimise marketing campaigns.
Paid Owned Earned - the book [sample editorial] by Nick BurcherPaid Owned Earned
Sample editorial from the new book 'Paid Owned Earned: maximizing marketing returns in a socially connected world' by Nick Burcher.
On sale 3rd March 2012 (available for pre-order Feb 2012.)
This sampler contains an excerpt from chapter one explaining how Paid Owned Earned media all work together and also features a brief excerpt from chapter 7 which discusses how Paid Media TV can be extended into Owned Media and Earned Media (and vice versa.)
With so many platforms available to us online, how do we chose where to focus our energy (and budget). Today our Internet presence must be more than a website, but how do we filter out the noise and decide upon how to promote ourselves online? Do we focus on SEO, PPC and/or which social media platforms? How do we know what will be successful for us and what might fail like the now defunct Google Buzz?
Here's everything you need to know about Social Media Marketing, from the basics to platform specific marketing strategies. This presentation is made and published under the name Viratel.
Social Media Week NY - Social Media Virginsdbinkowski
Let MS&L’s David Binkowski take you through real world examples of brands that went from experimentation to full-blown consumer engagement, including full marketing integration, overcoming legal hurdles, determining measurement and showing ROI. This is for brands and companies looking for ways to expand their social media presence.
Aren Grimshaw presentation on Social Media and Social Media Marketing. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.
Paid Owned Earned - the book [sample editorial] by Nick BurcherPaid Owned Earned
Sample editorial from the new book 'Paid Owned Earned: maximizing marketing returns in a socially connected world' by Nick Burcher.
On sale 3rd March 2012 (available for pre-order Feb 2012.)
This sampler contains an excerpt from chapter one explaining how Paid Owned Earned media all work together and also features a brief excerpt from chapter 7 which discusses how Paid Media TV can be extended into Owned Media and Earned Media (and vice versa.)
With so many platforms available to us online, how do we chose where to focus our energy (and budget). Today our Internet presence must be more than a website, but how do we filter out the noise and decide upon how to promote ourselves online? Do we focus on SEO, PPC and/or which social media platforms? How do we know what will be successful for us and what might fail like the now defunct Google Buzz?
Here's everything you need to know about Social Media Marketing, from the basics to platform specific marketing strategies. This presentation is made and published under the name Viratel.
Social Media Week NY - Social Media Virginsdbinkowski
Let MS&L’s David Binkowski take you through real world examples of brands that went from experimentation to full-blown consumer engagement, including full marketing integration, overcoming legal hurdles, determining measurement and showing ROI. This is for brands and companies looking for ways to expand their social media presence.
Aren Grimshaw presentation on Social Media and Social Media Marketing. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.
This is my final year project on Social media Marketing for BBA examination under MAKAUT
Disclaimer-
This all facts are collected data from various new sportal and social sites
Social and Cloud Marketing Impact on BusinessesSaumya Verma
This project report gives a brief analysis of social media management and cloud marketing, what are the strategies to use them, benefits derived out of them, how to measure them. This report also covers both B2B and B2C strategies for using social media marketing.
The definitive-guide-to-social-media-marketing-marketoTara Boras
A good guide for those of us that have been working in a more "traditional" communications Ad/Marketing role as to why social media is one of the most powerful ways to reach and engage with consumers today. And why it's one of the most effective (and perhaps cost-effective) channels to connect with your audience.
The definitive-guide-to-social-media-marketing-marketoYING LUI ALAN SIU
The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience.
Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune into for information. It's critical that, as a marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your buyers. This comprehensive, 90+ page guide is full of checklists, worksheets, advice from over 15 industry thought leaders, and examples to help marketers at any level, from beginner to expert, create and implement an effective social media marketing strategy.
How to create a social media marketing strategy
How to choose what social media platforms are right for your brand
What content you need to support your social media marketing
How often to post on social media (and how to create an editorial calendar)
How to measure the effectiveness of your social media campaigns
What team and tools you need to support your social media strategy
welingkar final year project
https://youtu.be/8x5ADQ89nYc
Special discount for sileshare viewers
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Leveraging Social Media to Gain Market Shares in Services MarketingSocial Samosa
Surveys indicate that only 53% of the enterprises use social media as a part of their strategy and only half of these have an effective social media strategy in place.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Social media marketing fire your pr now
1. SOCIAL MEDIA MARKETING
– ‘FIRE YOUR PR NOW’
Author: Kevin Padiachy, University of Mauritius – MBA Cohort 09 -11
Submitted as partial fulfillment for the module on Strategic Internet
Marketing
You need a networking manager to build trust with
both your online and offline customers
2. THE WORLD OF SOCIAL MEDIA
Pictures – Example : Flickr
Blogs Platforms
Video – Example: You Tube
Social Networks – Example: Bebo
SMS
Wiki – Example: Twiki
Live casting – Example: Kyte
Lifestreams – Example: Ping
Customer service Networks – Example :Yelp
The Power of the Long Tail of Internet Marketing
3. OBJECTIVE OF SOCIAL
MEDIA MARKETING
Get Feedback on your products quickly and throughout the community
Get Engagement from the community through the networks they interact
online
•Provide product information online and dissemination is done by the users
themselves
• Decrease the overall marketing budget of the business unit
Why choosing social media marketing?
4. HOW TO GET IT DONE ?
Examples of how to get it done online
Measure the content and quantity of blogs through
specialized software
Make use of social bookmarking sites such as Digg
Use Google to send news alerts on promotional tariffs
and services
Build a social network fan page
Create a You Tube channel to enhance viewer
interaction
Set up a Twitter account for news
Don’t forget to make use of web analytics to measure
your return on investment
5. WHY SOCIAL MEDIA WILL CHANGE MARKETING ?
Why social networks?
There are over 100 active social networks online presently
The fifth P which is making a revolution to Marketing
Products – Place – Promotion – Price - Participation
The social marketing process is the fact that marketers get in
touch with the customers in the online network space
Who are the online customers? Almost everybody from
individuals to corporations and marketing companies.
The future lies in development of software that would enable
users to synchronize between the online and offline world, i.e.
to a successful bricks and clicks model
The future of marketing
6. SOME STATISTICS ON SOCIAL MEDIA USAGE
1. Sites such as Linked In, MySpace and Facebook are changing from public
profiles to platforms for communication, creativity, advertising, and even
commerce.
2. In 2007, roughly 37% of the US adult population used online social networking
at least once a month and this figure is expected to reach 50% by 2011.
3. Global online social network advertisement budget is growing by a factor of
two from 2007 will grow 82% from 2007 to date.
4. There are more than 80 million active users on Facebook.com
5. Facebook is the 2nd most-trafficked social media site in the world (comScore)
6. A Forester study in Jan 2007 shows that Facebook and other equivalent social
networks inspire trust.
Why choosing social media marketing?
7. THE PROCESS OF SOCIAL MEDIA PARTICIPATION
SOCIAL MEDIA
AWARENESS Listen
Measure
Participate
The Interaction of the stakeholders in Social Media
Marketing
8. THE PUBLIC RELATIONS OPPORTUNITY
Conversations & Relationships
Social Media Optimization (SMO)
Google Search is the new front page
Search Engine Optimization (SEO)
The Social Network Manager doing the job of the Public
Relations Officer.
9. THE EMERGING CULTURE OF SOCIAL MEDIA MARKETING
SMM operates in an environment of complete transparency and veracity
SMM operates in a gift economy where knowledge is shared free of charge as
it is only in sharing that information gains in value.
SMM is a relationship rather than a campaign when we speak of traditional
marketing
SMM operates in a sphere which is customer or viewer controlled
Finally, SMM makes a bigger leap when online interaction also occurs offline –
this leads to referrals and subsequently positive impacts on sales of products
marketed online and/or sold offline.
Marketing must acknowledge the power today lies in the
hands of consumers
10. CONCLUSION
The most difficult aspect of Social Media Marketing
according to me remains the fact that marketers
must prepare themselves to face and manage
negative feedback while undertaking open dialogues
with their customers on a social network.
The qualities of marketers and Social Network Managers
